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1 research outputs found
The Effect of Service Quality and Storytelling of Local Arts Festival on Brand Equity and Visitors' Satisfaction: Focus on the Geochang International Theatre Festival Case
Author
Brady M. K.
Cheung G. W.
+15 more
Churchill G. A.
Cronin J. J. Jr.
Kim H. B.
Pappu R.
Parasuraman A.
Parasuraman A.
Yoo B. H.
김도희
김세희
민승경
손병모
이원준
정지은
조현철
최화식
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
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