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The Effect of Service Quality and Storytelling of Local Arts Festival on Brand Equity and Visitors' Satisfaction: Focus on the Geochang International Theatre Festival Case
Authors
M. K. Brady
G. W. Cheung
+15 more
G. A. Churchill
J. J. Jr. Cronin
H. B. Kim
R. Pappu
A. Parasuraman
A. Parasuraman
B. H. Yoo
김도희
김세희
민승경
손병모
이원준
정지은
조현철
최화식
Publication date
Publisher
'Korean Academy of Commodity Science & Technology'
Doi
Cite
Abstract
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Last time updated on 01/11/2020