Market Segmentation Based on Attributes for the Purchase of Fresh Ginseng

This study aims to subdivide consumers by attributes determined mainly by consumers of fresh ginseng. It is to compare and analyze the characteristics by cluster, and to deduce the implications on distribution and marketing. For this study, a survey was conducted targeting 250 consumers of fresh ginseng. The factors were deduced through performing the exploratory factor analysis on the results of the survey, and the consumers of fresh ginseng were classified through cluster analysis. As a result of the study, the attributes considered for the purchase of fresh ginseng were condensed to the three factors: physical characteristic factor, safety factor, and cultivation indication information factor. With these as the standard, the consumers of fresh ginseng were subdivided into the three clusters: safety-oriented consumption type, label-centered consumption type, and high involvement consumption type. It was found that there were differences in demographic characteristics and attributes considered for purchase of fresh ginseng by cluster analysis. This study suggests the implications for revitalization of the fresh ginseng industry by subdividing consumers of fresh ginseng and suggesting the characteristics by cluster.This research was financially supported by the Rural Development Administration (RDA) of Korea (Grant No.PJ008729).OAIID:oai:osos.snu.ac.kr:snu2012-01/102/0000011251/8SEQ:8PERF_CD:SNU2012-01EVAL_ITEM_CD:102USER_ID:0000011251ADJUST_YN:NEMP_ID:A078501DEPT_CD:520CITE_RATE:0FILENAME:첨부된 내역이 없습니다.DEPT_NM:농경제사회학부EMAIL:[email protected]_YN:NCONFIRM:

How to undertake apparently unrelated diversification and build an empire

Not only the types of strategic resources, but also the methods of sourcing resources are found to result in heterogeneous firm performances. Not all unrelated diversifications are same either. There are strong serial and cross-sectional dynamics about the execution of various practices of unrelated diversification. The definition of performance also dynamically changes across different business groups. The existing literature focuses on how corporate diversification creates value, using measures of relatedness as moderating variables. We contribute to the research by classifying diversification practices, investigating their performance and recommending how to undertake unrelated diversification.This work was supported by the research fund of Hanyang University (HY-2012-N).OAIID:oai:osos.snu.ac.kr:snu2013-01/102/0000011251/1SEQ:1PERF_CD:SNU2013-01EVAL_ITEM_CD:102USER_ID:0000011251ADJUST_YN:YEMP_ID:A078501DEPT_CD:520CITE_RATE:0FILENAME:첨부된 내역이 없습니다.DEPT_NM:농경제사회학부EMAIL:[email protected]:

Public sectors' perception on critical relationship factors in IS/IT outsourcing: Analysis of the literature and a Delphi examination

The outsourcing of information system or information technology (IS/IT) in the public sector has become an accepted management practice recently. Despite of this increasing practice IS/IT outsourcing in the public sector has faced tough challenges resulting in failures of many of them. Researchers suggest a good relationship between the client and vendor as a vital requisite for the success of IS/IT outsourcing. In this regard, this study identifies and ranks the critical relationship factors in IS/IT outsourcing through the public sectors' perception using a 'ranking-type' Delphi method.OAIID:oai:osos.snu.ac.kr:snu2012-01/102/0000011251/7SEQ:7PERF_CD:SNU2012-01EVAL_ITEM_CD:102USER_ID:0000011251ADJUST_YN:YEMP_ID:A078501DEPT_CD:520CITE_RATE:0FILENAME:첨부된 내역이 없습니다.DEPT_NM:농경제사회학부EMAIL:[email protected]: