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1 research outputs found
Empirical Study on the Effects of Online WOM Informations about Competitive Brands on Brand Evaluations: By Information Type and Competitive Position in the Market
Author
Godes David
Henning-Thurau T.
+20 more
Kim J. B.
Mowen John C.
Richins Marsha
Sundaram D. S.
김나민
김성훈
김유경
도경남
박은아
박찬
박철
백승록
성영신
유창조
유창조
이태민
이현선
전성률
현소은
황의록
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
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