59 research outputs found
Korea's Direct Investment in China and Its Implications for Economic Integration in Northeast Asia
This paper investigates Koreaโs direct investment in China and its implications for economic integration in Northeast Asia by examining its effect on bilateral trade between the two countries. The empirical part of the research is based on two recent surโ
. Introduction
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ก. Overseas Direct Investment, Trade, and Economic Integration
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ข. Motives for Koreaโs ODI in China and Its Effect on Bilateral Trade
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ฃ. Sectoral and Geographical Distribution of Koreaโs ODI in China and Its Determinant
๋ชฉํ์ ์ํ ๊ตฌ์ฑ์ด ๊ต์ฐจ ๊ฐ๊ฒฉ ๋ฏผ๊ฐ๋์ ๋ฏธ์น๋ ์ํฅ
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ผ๋ฌธ (์์ฌ)-- ์์ธ๋ํ๊ต ๋ํ์ : ๊ฒฝ์ํ๊ณผ, 2012. 2. ๋ฐ๊ธฐ์.Inference and choice outcomes differ greatly by consumer categorization. From the research on goal-driven categories and the diagnosticity principle, the current research investigated how goals and the addition of dissimilar options to the consideration set could change consumer sensitivity to the price discount of competing products. Study 1 examined the role of a goal. Besides taxonomic categories, consumers may use goal-derived categories to organize information about products. The focal product and the competing product seemed to belong to different categories without the goal but seemed to belong to the same category when the goal was activated. The result revealed that people in the goal presence condition were more sensitive to the price discount of the competing product. Study 2 confirmed that the addition of an option to the consideration set could change product categorization and the sensitivity toward the price discount of competing products.Maste
ไธๅฎๅ จํ ๆ ๅ ฑไธ์ ้่ฒจ์ ๆ่ณๅขๅคงๆๆๅๆ: ้่คไธไปฃๆจกๅ์ ์ด์ฉํ ไธ่ฌๅ่กก็ ๆฅ่ฟ
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