Design and Implementation of A Commercial Bank Branch Marketing Management System

近年来，随着经济全球化进程的推进，银行等金融机构的业务也得到了快速、多元化发展，作为银行重要“窗口”的基层网点，也正在逐步的走向转型道路。银行基层网点不仅是商业银行最直接筹集运营资金、产生经营收益的渠道，同时也是满足客户对银行金融产品和提供金融服务需要的场所，它是客户对银行服务水平认同的集中体现。为此，各大商业银行都迫切需要进行网点转型，从而达到提高盈利、降低成本、提高分层次服务水平、改善客户体验的目的。在可以预见的未来，商业银行的发展模式将从专业性的金融业务逐步的转变成为以客户为中心，与客户沟通交流的服务中心。 本文遵从工程化软件理论的原则和方法，首先对商业银行网点营销管理系统的研究背景进...In recent years, with the advance of economic globalization of business, banks and other financial institutions has also been rapid, all-round development, as the bank is important "window" grass-roots network, is also gradually toward the transition path. Bank grassroots network is not only the most direct commercial banks to raise working capital, resulting in operating income channels, as well ...学位：工程硕士院系专业：软件学院_工程硕士(软件工程)学号：X201323031