Present Situation and Thinking of Capacity Building on Community Health Service in China

随着生活水平的提高,人民群众对卫生服务的需求日益增长,社区卫生服务资源短缺、服务能力不足等问题日益突显。提高我国社区卫生服务能力,满足广大人民日益增长的卫生服务需求已迫在眉睫。本研究通过查阅近年来有关社区卫生服务研究的相关文献,总结我国目前社区卫生服务能力建设的现状,并提出相应的建议。The demand of people for health services has been ever growing along with their living level is increasing.However,the problems on lack of resources and insufficient capability of community health service have become increasingly evident.So,to raise the capability of community health services in China for meeting the ever-growing demand of the people for health service is looming.In this paper we review the relevant literature on community health services research,summarize the status now in China of capability construction of community health services,and then propose some corresponding suggestions.2011福建省社科规划项目(2011B113

高齡代言人對高齡者評估廣告之影響 Effects of Elderly Endorsers on Older Adults’ Advertising Evaluation

本研究欲探討高齡者代言功能性與享樂性產品的廣告效果，並進一步加入代言人性別、知名度、國籍為調節變項。本研究歸納出四個研究目的：一、探討高齡代言人與產品配適對廣告效果之影響；二、探討高齡代言人性別是否會影響廣告效果；三、探討高齡代言人知名度是否會影響廣告效果；四、探討高齡代言人國籍是否會影響廣告效果。本研究採用實驗法，施測人數共 420 人。研究結果顯示：一、高齡代言人代言功能性產品的廣告效果會優於享樂性產品；二、無論在功能性產品或是享樂性產品的代言中，高齡代言人的性別不具有調節效果；三、高齡代言人知名度對於廣告代言具有調節效果，以享樂性產品而言，知名度高的代言人廣告效果會優於知名度低的代言人；反之，以功能性產品而言，知名度低的代言人廣告效果會優於知名度高的代言人；四、高齡代言人的國籍對於代言的廣告具有調節效果，以功能性產品而言，國外高齡代言人優於國內高齡代言人的廣告效果；以享樂性產品而言，國內高齡代言人優於國外高齡代言人的廣告效果。最後，本研究根據資料分析結果，提出實務上的建議，供企業規劃行銷策略或政府相關部門規劃高齡者健康促進活動時參考。 This study examined the advertising effectiveness of hedonic and utilitarian products endorsed by elderly endorsers. Sex, popularity, and nationality of the elderly endorsers were incorporated to examine their moderating effects. Four experiments were conducted in which 420 participants filled out questionnaires about advertising effectiveness. The results indicated the following: (1) Utilitarian products had superior advertising effectiveness than hedonic products endorsed by elderly endorsers. (2) The sex of the elderly endorsers had no moderating effect. (3) The popularity of the elderly endorsers had a moderating effect-the advertising effectiveness of a high-popularity elderly endorser was considerably higher than low-popularity elderly endorsers for hedonic products. By contrast, the advertising effectiveness of a low-popularity elderly endorser was considerably higher than high-popularity elderly endorsers for utilitarian products. (4) The nationality of the elderly endorsers had a moderating effect-the advertising effectiveness of domestic elderly endorsers was considerably higher than that of foreign elderly endorsers for hedonic products. The advertising effectiveness of foreign elderly endorsers was considerably higher than that of domestic elderly endorsers for utilitarian products. On the basis of these findings, suggestions for health promotion and marketing strategies are offered

Analysis of difficulties and solutions on community first diagnosis system development in our country

目的:本文通过分析社区首诊制提出前后的实践探索,探索建立和发展社区首诊制前提和难点,并提出政策建议:社区首诊制的建立和发展必须保持政策的连续性和稳定性,利用政策导向、完善的法律法规和监管制度及理论和实践的研究成果来规范和引导社区首诊制的健康发展。Through the analysis of the practical exploration before and after the proposed community first diagnosis system in this paper,we explored the premise and the difficulties of establishing and developing community first diagnosis system development,and put forward policy suggestion:the establishment and development of community first diagnosis system must maintain the continuity and stability of policies,we use policy guidance,perfect legislation and regulatory system,the research achievements of theory and practice to standardize and guide the healthy development of the community first diagnosis system