Vegetable Marketing and Its Efficiency: The Case of Tomato in Gambia

This study used a Statistical Model and Multi-stage Data Envelopment Analysis (DEA) Output-oriented approach to analyze the primary data from tomato producers in 4 vegetables farms (Bakau, Banjulinding, Sukuta and Brufut Women’s Garden) and marketing agents in these study area and the secondary data-set from 12 vegetables farms respectively. The descriptive statistic results revealed that, market glut was a major market limitation for tomato channel members. In addition, adequate market information was lacking for most tomato channel members. The DEA results revealed that, only 1 vegetables farm (Banjulinding, Women’s Horticultural Garden) achieved overall technical efficiency. The regression results revealed that, factors (such as seed quality, market channel and season for good market) holds significant on tomato profitability in the Gambia

Vegetable Marketing and Its Efficiency: The Case of Tomato in Gambia

This study used a Statistical Model and Multi-stage Data Envelopment Analysis (DEA) Output-oriented approach to analyze the primary data from tomato producers in 4 vegetables farms (Bakau, Banjulinding, Sukuta and Brufut Women’s Garden) and marketing agents in these study area and the secondary data-set from 12 vegetables farms respectively. The descriptive statistic results revealed that, market glut was a major market limitation for tomato channel members. In addition, adequate market information was lacking for most tomato channel members. The DEA results revealed that, only 1 vegetables farm (Banjulinding, Women’s Horticultural Garden) achieved overall technical efficiency. The regression results revealed that, factors (such as seed quality, market channel and season for good market) holds significant on tomato profitability in the Gambia