Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions

Abstract. Extensive research has repeatedly acknowledged the link between traditional and digital marketing communication tools and branding performance. Particularly, both within For Profit Organizations (henceforth, FPOs) and Non-Profit Organizations (henceforth NPOs), social media as the milestone of the digital era has rebutted the foundations of corporate and personal communication through the emergence of new participatory communication terms, such as ''prod-user'' and “co-creation”. Consequently, a growing research trend has emerged towards e-e marketing tools and social media impact on destination branding, as well. Simultaneously, thanks to its multidimensional benefits both at the communicational, educational, and promotional levels, social media are emerging as an essential feature in the branding of the new museum era. To date, within the NPOs sector, few studies have investigated the effect of social media on brand equity. Moreover, far too little attention has been paid to the link between social media and museums' brand equity. Based on the systematic qualitative critical review methodology, this paper attempts to identify the basic trends and research status by 2018. Drawing on a review of 78 papers that are the result of systematic desk research, this study categorizes and presents, for the first time, the effects of social media use on museums’ brand components. The study offers new and valuable insights into the multidisciplinary research interests of the research and industry community relating to communication and marketing, NPOs, tourism, and museums context. Keywords: Social Media, Museums, Brand Equity, NPOs, Cultural Tourism

Determination the relation between the target regulations about End of Life Vehicles (ELVs) and Greenhouse Gas emissions in Turkey

The aim of this study was to determine the potential reduction on GHG emission from transportation sector, in particular from passenger cars (according to car figures in 2016). The GHG reductions were determined for different scenarios (1) current situation (2) to implement of the taxation system based on carbon emission (3) to make reduction on taxes (rate of 18% and 27%) and (4) to apply a regulation for End of Life Vehicles (ELVs) We found that the best scenario is to apply the regulation for ELVs. If the regulation is applied for banning vehicles which were produced before 2000, 1996 and 1990, the reduction rate of CO2 emission would be 48%, 36% and 26%, accordingly. The CO2 reduction rates in transportation sector calculated for different scenarios will change approximately 2% to 15%. Consequently, the total GHG emission reduction in Turkey will be about 0.2% to 2%