3 research outputs found
Internet-based CSR communication of Hungary's top enterprises
Since the publication of the Bruntland Report (1987) the concept of sustainable development has been widely known, and increasingly becoming the core of all time media, political and scientific discussion. More and more say in connection with sustainable development that this goal can not be achieved without the approval of the business sphere or corporate social responsibility. In the first part of our essay we introduce the definition of CSR, and in the upcoming chapters we present the summary of CSR connected articles published in the inland and scientific periodicals. In our opinion the way and quantity a scientific topic is displayed in the written press is determining for the scientific sphere. Corporate social responsibility has gone through a great change in the last few years in Hungary. More and more related articles, books, conferences, trainings, tender opportunities are available that supports the fact that today this topic is actual and relevant in Hungary. Furthermore we provide a short summary about the articles in connection with communication, namely who has written what in this issue so far. Finally in the fourth chapter we present our empirical research, where the main research question is whether there is difference in the communication through the internet among the TOP 1-50, TOP 51-100 and TOP 101-200 companies.corporate social responsibility, sustainability, communication
Az SZTE TIK látogatóinak környezeti és társadalmi felelősségvállalása : egy kérdőíves felmérés eredményei
Az SZTE TIK látogatóinak környezeti és társadalmi felelősségvállalása
The Brundland-report has been one of the most important milestones concerning sustainability and its practical considerations. This is especially true for companies. Friedman's article triggered development in this issue back in 1970, leading to the highly important role of corporate social responsibility it bears today. The Learning and Information Center of the University considers it to be of utmost imporance to participate in preserving the environment and contribute to employee and visitor satisfaction. This paper intends to present some current definitions for corporate social responsibility and its implications for our institution. Afterwards, we'll investigate into the opinions and attitudes of our students and establish the level of progression we have made so far, as seen by these stakeholders of our organization