PERSEPSI PELAKU PASAR PARIWISATA TERHADAP UNSUR-UNSUR PEMBENTUK CITRA DESTINASI (CITY BRANDING KOTA SEMARANG)

Semarang is one of Central Java tourism gate, besides other gates namely Yogyakarta and Surakarta. However, many tourists are more interested in visiting Yogyakarta and Surakarta rather than Semarang. This is because Yogyakarta and Surakarta have clear destination image (iconic). Meanwhile, although Semarang already has a city branding namely �Semarang Pesona Asia� but still does not have a clear destination image. This research aims at determining the perception of the tourism market on the destination image of Semarang and to identifying the elements which can be used to develop the city branding. This research use mix qualitative and quantitave method and has 100 tourists and six travel agents for respondents. The result of the questionnaire is further described on the tourism market perception on image of Semarang as a tourism destination and the elements that can form city branding of Semarang. The result showed that the image of Semarang as a tourism destination are unique, inexpensive, and suitable for young people. The uniqueness of Semarang lies on the diversity of culture and society. While the suitable elements for forming Semarang city branding are �unique�, �culinary�, �old town�, �heritage�, �cheap�, �friendly�, �young people�, and �cultural diversity�

FILM SEBAGAI STRATEGI PEMASARAN TERHADAP CITRA DESTINASI PARIWISATA Studi Kasus: Film Laskar Pelangi di Pulau Belitung

The research was conducted on destination image formation is used as a location for filming. The purpose of this study is to identify the image formed through the film and the marketing of destinations that can affect the developing destinations as a tourist destination. The resulting findings are: (1) Movies are very influential on Belitung island destination image formation, (2) Factor demand destinations as the location for filming is very high but not yet supported by supply factors destinations as a tourist destination is influenced by the film (film-induced tourism). From the analysis it can be concluded that: (1) Film Laskar Pelangi firmly establish a positive image of destinations and interesting place to visit through the image of the beautiful coastal scenery and a strong theme of the story, (2) Marketing destinations as a tourist destination need to optimize image that have been formed through the film Laskar Pelangi, either through marketing programs and destinations beyond the provision of facilities supporting film tourism activities at the site

EFEKTIVITAS PEMANFAATAN E-TOURISM SEBAGAI MEDIA PROMOSI DAN IMPLIKASINYA PADA PERENCANAAN DESTINASI PARIWISATA (Studi Kasus: Dinas Kebudayaan dan Pariwisata Sulawesi Utara)

The rapid growth of the Internet and the continual adoption of innovative technology have led to serious changes in the travel industry during the last decade. The use of website as promotional tourism tool is a computerized sytem implemented by North Sulawesi Government Tourism Office. The purpose of this study was to examine the effectiveness use of website (e-tourism) as tourism promotional media of North Sulawesi. This type of study combine from the qualitative and quantitative reserach by ovservation, interviews, distributing questionaires and structured documentation. The efectiveness of e-tourism is measured by using Likert scale from questionnires distributed, web � based survey analysis, service quality : expectation vs delivery and evaluation of website. The research finding are the factors that influence the effectiveness of e-tourism based on user highest expectation for the etourism features are 1) destination information feature, 2) Information of arts and culture. The lowest three factor that not fit with user expectation are mutimedia, online support (human resources online service), MICE information and promotional events. The use of e-tourism in the tourism planing are very important, particulary in the application of marketing planning as a vital element. This research also get the fact that the use of e-tourism as promotional media North Sulawesi tourism has not archieve the maximum result, in other words less effective, especially for website content, less feature for promoting the tourism. However, e-tourism received a positive response from the user prespective, According to respondent, the e-tourism quite effective in providing information

MIES VAN DER ROHE (PRINSIP-PRINSIP PERANCANGAN ARSITEKTUR PADA KARYA-KARYANYA)

Mies Van Der Rohe is one of the modern architect. For him, beauty is created within simplicity. His esthetical perspective is often associated with the functionalist esthetics which developed in the 20th century. Mies created a 20th century architectural style which influenced the development of modern architecture, which is the concept that explained with extreme simplicity and clarity. For the basic theory to be used as parameter for analyzing, Mies� ideas of Rationality and Functionalist, Space and Function, Form and Geometry, Technology of Structure and Materials will be used as the basic theme, and further will be breakdowned into concepts, variables, and eventually Mies� theory about form, space, circulation, and structural-contruction. The analyse will be done with the former theories as parameters with the form analysis method of 6 chosen buildings designed by Mies. Each building will be analysed to make a resume of each building, and then all six resumes will be compiled and will be further analysed with each parameter. The general summary of each parameter will deduce a final conclusion which is the basic of the architectural design principles by Mies Van Der Rohe. Those principles are: in designing, Mies always keeps the condition of the site, flexible mass structure, simple mass shape, the shape addition and reduction, shape repetition, material segmentation, transparancy, free view, efficient space structure, simple form of the room, flexible rules of hierarchy, space as a program, entrance accesibility, clear room shift, flexible circulation pattern, grid and linear circulation pattern, using practical and light materials, structure and material entirely visible, construction system finished specifically and directly, and lastly, innovation in structure-construction-material