Pengaruh Harga, Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Android Samsung pada Kelompok Pendapatan Kelas Bawah (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta)

The purpose of this study was to examine the effect of price, product quality and brand image factors on purchasing decisions on students of the Muhammadiyah University of Surakarta. This research method uses a quantitative approach that uses numerical data. The population in this study were students of Management Department of Muhammadiyah University of Surakarta who made purchases of Samsung Android with a down income of 3,883 students. The sample used in this study was 100 students with a purposive sampling method. Data analysis techniques using are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis Test (multiple linear regression analysis, t test, F test and R2) . The results showed that the t test showed that (1) the price had a significant effect on purchasing decisions on students of Muhammadiyah University of Surakarta. (2) Product quality has a significant effect on purchasing decisions on students of Muhammadiyah University of Surakarta. (3) Brand image has a significant effect on purchasing decisions on students of Muhammadiyah University of Surakarta

Pengaruh Kualitas Pelayanan, Harga Dan Fasilitas Tutor/ Instruktur Stir Mobil Terhadap Kepuasan Pelanggan Kursus Stir Mobil (Studi Pada Lembaga Pendidikan Keterampilan (Lpk) Kartika Sinar Persada Salatiga Tahun 2021)

The aim of this research is to analyze the effect of service quality and price on customer satisfaction on the steering wheel course at the Kartika Sinar Persada Salatiga Educational Institute (LPK) in 2021. The results of this study are expected to be a guide for leaders in providing customer satisfaction. in the car steering course at the Kartika Sinar Persada Course Education Institute (LPK) Salatiga. This type of research is survey research with a quantitative research approach and uses primary data. The population in this study were 133 respondents. The sample used is 100 respondents with the sampling technique in this study using purposive sampling technique. Based on the results of this study, it can be concluded that: 1) Service quality has a positive and significant effect on customer satisfaction at LPK Kartika Sinar Persada Salatiga. 2) Price has a positive & significant effect on customer satisfaction for driving courses at LPK Kartika Sinar Persada Salatiga. 3) Tutor/steering instructor facilities have a positive and significant effect on customer satisfaction for driving courses at LPK Kartika Sinar Persada Salatiga

Pengaruh Kualitas Produk, Promosi Dan Desain Terhadap Keputusan Pembelian Perumahan Minimalis Di Solo Raya

This study aims to analyze the effect of promotional strategies on purchasing decisions. Analyzing the effect of product quality on purchasing decisions. Analyze the influence of design on purchasing decisions. The population in this study is the entire community in making purchasing decisions and the sample to be taken is 150 respondents. The results showed that the product quality variable had a positive and significant effect on purchasing decisions. The promotion variable has a positive and significant effect on purchasing decisions. The design variable has a positive and significant effect on purchasing decisions. Thus, the first, second and third hypotheses proposed are proven true