Pengaruh Kualitas Pelayanan, Harga dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Pemediasi

This research aims to identify and analyze: 1) the quality of service to customers satisfaction. 2) price to customers satisfaction. 3) brand image on customers satisfaction. 4) quality of service to customers loyalty. 5) price to customers loyalty. 6) brand image to customers loyalty. 7) customers satisfaction to customers loyalty. The data of this research is the premier data which was obtained from the answers of 100 respondents with accidental sampling method. This research is using path analysis. The test result concluded that all variables instrument are valid and reliable as a data collecting tool. In thedata analysis shows that: 1) service quality has positive and significant effect on customers satisfaction. 2) price has the positive and significant impact on customers satisfaction. 3) brand image has positive and significant impact on customers satisfaction. 4) the quality of service has positive and significant effect on the customers loyalty. 5) price has positive and significant effect on customers loyalty. 6) brand image has positive and significant effect on customers loyalty. 7) customers satisfaction has positive and significant effect on the customers loyalty

Pengaruh Kualitas Pelayanan Dan Infrastructure Terhadap Loyalitas Pelanggan Dengan Tingkat Kepuasan Pelanggan Sebagai Variabel Intervening Di Cuci Mobil Ronggolawe Boyolali

This study aimed to know and demonstrate empirically the effect of tangible, reliability, responsiveness, assurance, empathy, and infrastructure variables to customer satisfaction, the effect of tangible, reliability, responsiveness, assurance, empathy, and infrastructure variabels to customer loyalty, and the effect of customer satisfaction variable to customer loyalty in a Ronggolawe car wash of Boyolali. This study is a quantitative research. The sample in this study are 100 customers of Ronggolawe car wash of Boyolali using saturation sampling technique. Data was collected by questionnaire. Data analysis technique using path analysis. The results of this study indicate that partially and simultaneously variables of tangibles, assurance, empathy, reliabilty, responsivenees, and infrastructure have effect on customer satisfaction and also partially and simultaneously variables of tangibles, assurance, empathy, reliabilty, responsivenees, infrastructure and customer satisfaction have effect on customer loyalty in the Ronggolawe car wash of Boyolali