EVALUASI STRATEGI PT XL AXIATA, TBK DALAM MENGHADAPI PERSAINGAN INDUSTRI PADA ERA MOBILE DATA SERVICE (MDS)

Nowadays. Indonesia�s telecommunication industry is in maturity condition. In fact, there are difficulties in its member to grap revenue growth despite the increment of its subscriber. The advance of internet technology or Mobile Data Service (MDS) already gives an opportunity to telecommunication companies to increase their revenue. The question is whether XL Axiata able to exploit the advantages of this condition with their current strategy? The main purpose of this research is to evaluate the current strategy of XL Axiata, to analize the internal environment of the company and external environment of Indonesia�s telecommunication industry, so we can get conclusion whether the company�s strategy is still adequate to implemented in Mobile Data Service (MDS) era and give us alternative strategy to improve the company�s competitive ability in Indonesia telecommunication industry. To evaluate how well is the company�s present strategy working, indicator such as sales increment, subscriber growth compared with their rival, until how good is the company�s brand image is used. The internal strength and weakness analysis is used to capturing best opportunity and defends against the threat, so the company can crafting good strategy that capitalizes on company�s resources. The External analysis such as economic dominant feature, Porter five forces of competition, driving forces analysis, Key Success Factor analysis and Strategic Group Map, is used to maximize company�s opportunity, minimize company�s threat and increase the opportunity to win the competition in industry

EVALUASI STRATEGI BISNIS PUTRI DUYUNG ANCOL Transformasi Resort Hotel Menjadi Resort Bisnis

The purpose of this study was to evaluate the business strategy of Putri Duyung Ancol, by performing an analysis of strengths, weaknesses, threats, and opportunities of Putri Duyung Ancol. This research is also evaluate the business resort strategy that currently exist and seek alternative strategies to boost the performance of Putri Duyung Ancol. The method that is used are the analysis of various external and internal factor. The external environment analysis includes analysis of industry characteristics, five forces, driving forces, strategic group map, and key success factors to determine the opportunities and threats that will arise in the middle class hotels industry in Jakarta. The internal environment analysis includes analysis of Putri Duyung Ancol,s marketing, finance, human resources, and operations to determine it�s strengths and weaknesses. Both of those analysis above will be conducted to a SWOT analysis as a basis for determining the best strategies that can be taken by the Putri Duyung Ancol. After the analysis is done, it can be concluded that Putri Duyung Ancol�s strategy to evolve toward the resort business is right, but cost saving to reduce operating costs by reducing the facility that�s provided to travellers is not quite right, because it will make downgrade to Putri Duyung Ancol �s class. With potential that exists at Putri Duyung Ancol, it can change into exclusively business class resort, with the new new strategies. Keywords: Hotel Industry, External Environment Analysis, Internal Environment Analysis, SWOT Analysi

EVALUASI STRATEGI BERSAING PT. TELKOMSEL DALAM MEMPERTAHANKAN POSISI MARKET LEADER

The study aims to evaluate the competing strategy opted by PT Telkomsel in the midst of the fierce competition in telecommunication industry marked by inter-operator tariff war in penetrating new business apart from its core business, which are voice calls and short text messages. The analysis methods used in this research include the company�s internal-external analysis, SWOT analysis, and selection of best fitted strategy. The company�s characteristic highlighted in this study are the market share and the industry growth, the widened range of rivals' competitiveness, the required investment for new business compared with the value of economies of scale, supported by the cellular industry growth rate, the limited number of strong competitors, technological change, and the opportunities for the company perform vertical integration. From Porter�s 5-Forces analysis, it can be concluded that the the strongest intensity level is in the intensity of industry competition and bargaining power of buyers, while the threat of entry of newcomers and power suppliers are at the lowest intensity level.Key success factorin the writing of this thesis includes the fulfillment of basic five parameters of cellular users in Indonesia, namely: wide range of network deployment, deliver quality network supported by the latest technology, product innovation and service, customer service standards of the ISO international quality, and reasonable rates A suggestion from the analysis is the requirement fro the telecommunication company to undergo a business transformation, ie to data services and internet business. This has been initiated by Telkomsel as the market leader in the Indonesian telecommunication industry. Telkomsel is preparing to enter into a new business, the data services and Internet business. The percentage of the new business contribution to total business has increased. In 2010 the percentage was 7%, in 2011 became 13%. This shows thatTelkomsel has transformed its business properly, because it has more than doubled from the previous year