26 research outputs found
Pengaruh Kepuasan, Komitmen Kalkulatif, Komitmen Afektif, dan Kepercayaan terhadap Kesetiaan Konsumen Studi Kasus pada Pelatihan Kursus Bahasa ELTI di Yogyakarta
Increasingly organization are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational exchange such as customer satisfaction, as well as calculative commitment, affective cimmitment and trust, combine to determine loyalty.The purpose of the current study is to address these issues and to demonstrate how a relational marketing orientation can assist education service management.
This is in part a result of reluctance within the sector approach and a sample of 474 students to examine, firts the determinants of loyalty and second, the role of relationship strength as a moderator of those determinants. The result indicate that student loyalty was most strongly determined by psychological attachment, and a sense of belonging to the brand. Student satisfaction, while a contributing determinant, alone was insufficient in generating loyalty. The result also indicated that students rejected the notionof loyalty determined by inertia and high switching costs. In addition, trust was not found to be a strong determinant of recommendation or return
Faktor-faktor yang Mempengaruhi Keefektifan Selebritas sebagai Penganjur Iklan Bank
One of consumerism phenomenon in recent decades is the increased
volume of advertisement, followed by a decrease in the effectiveness of
advertisement. One way to improve the effectiveness of advertisement is to use
celebrity as an endorser of advertisement.
Based on studies that have been done before, factors that affect the
successfulness of using celebrities as an endorser of advertisement in influencing
consumer interest are: attractiveness, trustworthiness, expertise, match-up. This
tesis verified the relationship of those four factors to intention to purchase of
Bank B�s saving account. Bank B chose a celebrity youth choir group -
Cherrybelle as an endorser of Bank�s saving account advertisement. The type of
data used in this study is primary data consists of 138 respondents with aged
between 6 to 24 years.
After testing the reliability, validity, classical assumptions and doing
multiple regression analysis, there is a significant and positive relationship
between variables attractiveness, trustworthiness and match-up of a celebrity
with intention to purchase of Bank B�s saving account. For expertise variable
showed no significant relationship with intention to purchase
Analisis Pengaruh Dimensi Hambatan Berwirausaha Terhadap Niat Berwirausaha di Kalangan Mahasiswa
The fact of relatively high economic growth in Indonesia is apparently
not accompanied by improvements in the sector of the population evenly.
The high poverty rate, the large number of unemployment, and the limited
number of jobs, continued increase in the labor force and inhibition
constraints make economic development in Indonesia to hinder. One way to
overcome the problems of economic development in Indonesia is an
entrepreneurial way. However, to start a self-employment there is many
obstacles that will be faced by university graduates. Therefore,
understanding the barriers to entrepreneurship will help policy makers in
formulating strategies to reduce or remove these barriers in order to increase
entrepreneurial activity.
This study aimed to test whether the independent variable barriers to
entrepreneurship (aversion to risk, fear of failure, lack of social networks,
lack of resources, aversion to stress and hard work) affect the dependent
variable intention to entrepreneurship in students. The data was collected
using a questionnaire instrument obtained from 120 respondents of Students
of the Faculty of Economics and Business Universitas Gadjah Mada
University in Yogyakarta. From this study it can be seen that the value of
coefficient determination (R Square) of the regression model by 0,263 or by
26,3%, which means that 26,3% of the independent variables X1, X2, X3, X4,
X5 can explain the variation in the dependent variable Y.
The results showed that psychological factors (aversion to risk, fear of
failure, aversion to stress and hard work) are shown to significantly
influence the intention to entrepreneurship. Then the lack of social networks
and the lack of resources are not proven to have negative effect on intention
to entrepreneurship. Of the five factors, the fear of failure is negatively and
significantly had the strongest relationship to intention to entrepreneurship
in students
MODIFIKASI MODEL BISNIS PT ANSARI JAYA SAKTI Studi Kasus
The business model is useful for describing things that happened and are
associated with corporate activities, both internal and external factors, as a basis
for strategic decision making for the company. Business model, with all the
components in it, is flexible so it can be modified if necessary. PT. Ansari Jaya
Sakti, one of the suppliers for oil and gas industry, requires modification for the
development of the company's business model. Modification of the business
model begins with an evaluation, conducted by external and internal analysis of
the company.
External factors affecting the company's corporate strategy taken by the
industry to win the competition, evaluated using Strategic Diamond, The Five
Major Elements Of Strategy. Modification of the business model starts from the
preparation of the variables that are internal factors in the nine building blocks,
including value proposition, key activities, key resources, key partners, customer
relationship, channel, customer segmentation, cost structure and revenue stream.
Each of the variables evaluated using SWOT Assessment.
This study is descriptive qualitative research provides an overview of the
company's business model using primary data through questionnaires and
interviews supported with secondary data obtained from the company's internal
data.
Evaluation of business models on a regular basis can help companies to
innovate in line with the changing internal and external factors of the company.
Modification of the business model followed by application to the vision, mission
and strategy of the company will bring PT. Ansari Jaya Sakti developed into one
of the best supply service company in Indonesia
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL KEPALA SEKOLAH DAN MOTIVASI PADA KINERJA GURU SMP NEGERI 1 BOYOLANGU TULUNGAGUNG
This research is intended to measure the effect of transformational
leadership of the principal and motivation on teacher performance in SMP Negeri
1 Boyolangu Tulungagung, Jawa Timur.
In this research the data was collected by distributing questionnaire on
transformational leadership of the principal, intrinsic and extrinsic motivation and
teacher performance to all of the teacher in SMP Negeri 1 Boyolangu
Tulungagung Jawa Timur as respondents with a total of 70 persons.
The method used in analyzing performance and effect of transformational
leadership of the principal, intrinsic and extrinsic motivation is double linear
regression.
The results of this research are as follows: 1). Transformational leadership
of the principal, intrinsic and extrinsic motivation simultaneously have a positive
and significant effect on teacher performance in SMP Negeri 1 Boyolangu
Tulungagung. This is indicated by the result of F-test with value of 44,73 and
probability value of (0,00) which is lower than 0,0
ANALISIS PENGARUH KETERLIBATAN, UPAYA MENCARI INFORMASI KLUB DAN IDENTIFIKASI PENGGEMAR PADA KESETIAAN PENGGEMAR TERHADAP EMPAT KLUB BESAR LIGA PREMIERE INGGRIS
This study aims to analyze the influence of involvement, following club/sport information and fan identification toward fans loyalty on four major clubs in the English Premier League in Indonesia. The method of analysis used to support the proposed hypothesis is linear regression and multiple linear regression analysis method. The samples used in this study are the fans of clubs English premier league, especially fans of Manchester United, Chelsea, Arsenal and Liverpool who have become fans of the club for at least one year. Samples were taken by using purposive sampling method, the number of respondents are 154 people. Testing was performed by using the SPSS program.
The results of this study shows that involvement, following sport/club information, fan identification has positive and significant effect on fan loyalty of four English Premier League clubs that exist in Indonesia. This results show that fans of the four English league clubs have involvement, identification, and loyalty as well as high efforts in search of information about his favorite club and the sport of football
NORMA SUBJEKTIF, SIKAP, dan, NIAT KONSUMEN YOGYAKARTA DALAM PEMBELIAAN MAKANAN ORGANIK
This research aim to examines the roles of subjective norm, health
consiuosness in predicting attitude toward buying organic food. This research also examined
the effect of attitude toward buying, and importance low price to purchase intention organic
food.
This research was conducted using a quantitative approach with a survey method
where data is collected using a questionnare. This research respondent is student who have
never bought organic food. Statatical tool used in this research was simple regression and
multiple regression.
The result suggested that health consiuosness and subjective norm have positive effect
on attitude toward buying organic food. Attitude toward buying has positive effect on
intention to buy and importance low price has not positive effect on intention to buy organic
food. Implications for marketers is can be considered for a marketing strategy related organic
products
Pengaruh Kesenangan Komunitas Merek dan Kepercayaan Komunitas Merek pada Kesetiaan Merek
This research aims to identify the influence of brand community affect and brand community trust to brand community commitment, and brand community commitment to brand loyalty (repurchase intention, word-of-mouth, and constructive complaint). This research using primary data from the respondent, the members of Swift Owner at Kaskus community.
The results demonstrated all hypotheses have been confirmed. The result of this research shows brand community affect and brand community trust positively influence toward brand community commitment, and brand community commitment positively influence brand loyalty (repurchase intention, word-of-mouth, and constructive complaint)
PENGARUH SIKAP KBWIRAUSAHAAN GURU DAN SUPERVISI AKADEMIK KEPALA SEKOLAH PADA MOTIVASI BBRPRESTASI GURU SMK NEGERI DI KABUPATBN KARANGANYAR
The research examines: (1) the influence of teachers' entrepreneurial attitudes on
teachers achievement motivation (2) the effect of principals� academic supervision on
achievement motivation of teachers in SMK Negeri Karanganyar.
The research uses hypothesis testin