Pengaruh Kepuasan, Komitmen Kalkulatif, Komitmen Afektif, dan Kepercayaan terhadap Kesetiaan Konsumen Studi Kasus pada Pelatihan Kursus Bahasa ELTI di Yogyakarta

Increasingly organization are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational exchange such as customer satisfaction, as well as calculative commitment, affective cimmitment and trust, combine to determine loyalty.The purpose of the current study is to address these issues and to demonstrate how a relational marketing orientation can assist education service management. This is in part a result of reluctance within the sector approach and a sample of 474 students to examine, firts the determinants of loyalty and second, the role of relationship strength as a moderator of those determinants. The result indicate that student loyalty was most strongly determined by psychological attachment, and a sense of belonging to the brand. Student satisfaction, while a contributing determinant, alone was insufficient in generating loyalty. The result also indicated that students rejected the notionof loyalty determined by inertia and high switching costs. In addition, trust was not found to be a strong determinant of recommendation or return

Faktor-faktor yang Mempengaruhi Keefektifan Selebritas sebagai Penganjur Iklan Bank

One of consumerism phenomenon in recent decades is the increased volume of advertisement, followed by a decrease in the effectiveness of advertisement. One way to improve the effectiveness of advertisement is to use celebrity as an endorser of advertisement. Based on studies that have been done before, factors that affect the successfulness of using celebrities as an endorser of advertisement in influencing consumer interest are: attractiveness, trustworthiness, expertise, match-up. This tesis verified the relationship of those four factors to intention to purchase of Bank B�s saving account. Bank B chose a celebrity youth choir group - Cherrybelle as an endorser of Bank�s saving account advertisement. The type of data used in this study is primary data consists of 138 respondents with aged between 6 to 24 years. After testing the reliability, validity, classical assumptions and doing multiple regression analysis, there is a significant and positive relationship between variables attractiveness, trustworthiness and match-up of a celebrity with intention to purchase of Bank B�s saving account. For expertise variable showed no significant relationship with intention to purchase

Analisis Pengaruh Dimensi Hambatan Berwirausaha Terhadap Niat Berwirausaha di Kalangan Mahasiswa

The fact of relatively high economic growth in Indonesia is apparently not accompanied by improvements in the sector of the population evenly. The high poverty rate, the large number of unemployment, and the limited number of jobs, continued increase in the labor force and inhibition constraints make economic development in Indonesia to hinder. One way to overcome the problems of economic development in Indonesia is an entrepreneurial way. However, to start a self-employment there is many obstacles that will be faced by university graduates. Therefore, understanding the barriers to entrepreneurship will help policy makers in formulating strategies to reduce or remove these barriers in order to increase entrepreneurial activity. This study aimed to test whether the independent variable barriers to entrepreneurship (aversion to risk, fear of failure, lack of social networks, lack of resources, aversion to stress and hard work) affect the dependent variable intention to entrepreneurship in students. The data was collected using a questionnaire instrument obtained from 120 respondents of Students of the Faculty of Economics and Business Universitas Gadjah Mada University in Yogyakarta. From this study it can be seen that the value of coefficient determination (R Square) of the regression model by 0,263 or by 26,3%, which means that 26,3% of the independent variables X1, X2, X3, X4, X5 can explain the variation in the dependent variable Y. The results showed that psychological factors (aversion to risk, fear of failure, aversion to stress and hard work) are shown to significantly influence the intention to entrepreneurship. Then the lack of social networks and the lack of resources are not proven to have negative effect on intention to entrepreneurship. Of the five factors, the fear of failure is negatively and significantly had the strongest relationship to intention to entrepreneurship in students

MODIFIKASI MODEL BISNIS PT ANSARI JAYA SAKTI Studi Kasus

The business model is useful for describing things that happened and are associated with corporate activities, both internal and external factors, as a basis for strategic decision making for the company. Business model, with all the components in it, is flexible so it can be modified if necessary. PT. Ansari Jaya Sakti, one of the suppliers for oil and gas industry, requires modification for the development of the company's business model. Modification of the business model begins with an evaluation, conducted by external and internal analysis of the company. External factors affecting the company's corporate strategy taken by the industry to win the competition, evaluated using Strategic Diamond, The Five Major Elements Of Strategy. Modification of the business model starts from the preparation of the variables that are internal factors in the nine building blocks, including value proposition, key activities, key resources, key partners, customer relationship, channel, customer segmentation, cost structure and revenue stream. Each of the variables evaluated using SWOT Assessment. This study is descriptive qualitative research provides an overview of the company's business model using primary data through questionnaires and interviews supported with secondary data obtained from the company's internal data. Evaluation of business models on a regular basis can help companies to innovate in line with the changing internal and external factors of the company. Modification of the business model followed by application to the vision, mission and strategy of the company will bring PT. Ansari Jaya Sakti developed into one of the best supply service company in Indonesia

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL KEPALA SEKOLAH DAN MOTIVASI PADA KINERJA GURU SMP NEGERI 1 BOYOLANGU TULUNGAGUNG

This research is intended to measure the effect of transformational leadership of the principal and motivation on teacher performance in SMP Negeri 1 Boyolangu Tulungagung, Jawa Timur. In this research the data was collected by distributing questionnaire on transformational leadership of the principal, intrinsic and extrinsic motivation and teacher performance to all of the teacher in SMP Negeri 1 Boyolangu Tulungagung Jawa Timur as respondents with a total of 70 persons. The method used in analyzing performance and effect of transformational leadership of the principal, intrinsic and extrinsic motivation is double linear regression. The results of this research are as follows: 1). Transformational leadership of the principal, intrinsic and extrinsic motivation simultaneously have a positive and significant effect on teacher performance in SMP Negeri 1 Boyolangu Tulungagung. This is indicated by the result of F-test with value of 44,73 and probability value of (0,00) which is lower than 0,0

ANALISIS PENGARUH KETERLIBATAN, UPAYA MENCARI INFORMASI KLUB DAN IDENTIFIKASI PENGGEMAR PADA KESETIAAN PENGGEMAR TERHADAP EMPAT KLUB BESAR LIGA PREMIERE INGGRIS

This study aims to analyze the influence of involvement, following club/sport information and fan identification toward fans loyalty on four major clubs in the English Premier League in Indonesia. The method of analysis used to support the proposed hypothesis is linear regression and multiple linear regression analysis method. The samples used in this study are the fans of clubs English premier league, especially fans of Manchester United, Chelsea, Arsenal and Liverpool who have become fans of the club for at least one year. Samples were taken by using purposive sampling method, the number of respondents are 154 people. Testing was performed by using the SPSS program. The results of this study shows that involvement, following sport/club information, fan identification has positive and significant effect on fan loyalty of four English Premier League clubs that exist in Indonesia. This results show that fans of the four English league clubs have involvement, identification, and loyalty as well as high efforts in search of information about his favorite club and the sport of football

NORMA SUBJEKTIF, SIKAP, dan, NIAT KONSUMEN YOGYAKARTA DALAM PEMBELIAAN MAKANAN ORGANIK

This research aim to examines the roles of subjective norm, health consiuosness in predicting attitude toward buying organic food. This research also examined the effect of attitude toward buying, and importance low price to purchase intention organic food. This research was conducted using a quantitative approach with a survey method where data is collected using a questionnare. This research respondent is student who have never bought organic food. Statatical tool used in this research was simple regression and multiple regression. The result suggested that health consiuosness and subjective norm have positive effect on attitude toward buying organic food. Attitude toward buying has positive effect on intention to buy and importance low price has not positive effect on intention to buy organic food. Implications for marketers is can be considered for a marketing strategy related organic products

Pengaruh Kesenangan Komunitas Merek dan Kepercayaan Komunitas Merek pada Kesetiaan Merek

This research aims to identify the influence of brand community affect and brand community trust to brand community commitment, and brand community commitment to brand loyalty (repurchase intention, word-of-mouth, and constructive complaint). This research using primary data from the respondent, the members of Swift Owner at Kaskus community. The results demonstrated all hypotheses have been confirmed. The result of this research shows brand community affect and brand community trust positively influence toward brand community commitment, and brand community commitment positively influence brand loyalty (repurchase intention, word-of-mouth, and constructive complaint)

PENGARUH SIKAP KBWIRAUSAHAAN GURU DAN SUPERVISI AKADEMIK KEPALA SEKOLAH PADA MOTIVASI BBRPRESTASI GURU SMK NEGERI DI KABUPATBN KARANGANYAR

The research examines: (1) the influence of teachers' entrepreneurial attitudes on teachers achievement motivation (2) the effect of principals� academic supervision on achievement motivation of teachers in SMK Negeri Karanganyar. The research uses hypothesis testin