Pengaruh Kepuasan, Komitmen Kalkulatif, Komitmen Afektif, dan Kepercayaan terhadap Kesetiaan Konsumen Studi Kasus pada Pelatihan Kursus Bahasa ELTI di Yogyakarta

Increasingly organization are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational exchange such as customer satisfaction, as well as calculative commitment, affective cimmitment and trust, combine to determine loyalty.The purpose of the current study is to address these issues and to demonstrate how a relational marketing orientation can assist education service management. This is in part a result of reluctance within the sector approach and a sample of 474 students to examine, firts the determinants of loyalty and second, the role of relationship strength as a moderator of those determinants. The result indicate that student loyalty was most strongly determined by psychological attachment, and a sense of belonging to the brand. Student satisfaction, while a contributing determinant, alone was insufficient in generating loyalty. The result also indicated that students rejected the notionof loyalty determined by inertia and high switching costs. In addition, trust was not found to be a strong determinant of recommendation or return

Analisis Pengaruh Dimensi Hambatan Berwirausaha Terhadap Niat Berwirausaha di Kalangan Mahasiswa

The fact of relatively high economic growth in Indonesia is apparently not accompanied by improvements in the sector of the population evenly. The high poverty rate, the large number of unemployment, and the limited number of jobs, continued increase in the labor force and inhibition constraints make economic development in Indonesia to hinder. One way to overcome the problems of economic development in Indonesia is an entrepreneurial way. However, to start a self-employment there is many obstacles that will be faced by university graduates. Therefore, understanding the barriers to entrepreneurship will help policy makers in formulating strategies to reduce or remove these barriers in order to increase entrepreneurial activity. This study aimed to test whether the independent variable barriers to entrepreneurship (aversion to risk, fear of failure, lack of social networks, lack of resources, aversion to stress and hard work) affect the dependent variable intention to entrepreneurship in students. The data was collected using a questionnaire instrument obtained from 120 respondents of Students of the Faculty of Economics and Business Universitas Gadjah Mada University in Yogyakarta. From this study it can be seen that the value of coefficient determination (R Square) of the regression model by 0,263 or by 26,3%, which means that 26,3% of the independent variables X1, X2, X3, X4, X5 can explain the variation in the dependent variable Y. The results showed that psychological factors (aversion to risk, fear of failure, aversion to stress and hard work) are shown to significantly influence the intention to entrepreneurship. Then the lack of social networks and the lack of resources are not proven to have negative effect on intention to entrepreneurship. Of the five factors, the fear of failure is negatively and significantly had the strongest relationship to intention to entrepreneurship in students

Faktor-faktor yang Mempengaruhi Keefektifan Selebritas sebagai Penganjur Iklan Bank

One of consumerism phenomenon in recent decades is the increased volume of advertisement, followed by a decrease in the effectiveness of advertisement. One way to improve the effectiveness of advertisement is to use celebrity as an endorser of advertisement. Based on studies that have been done before, factors that affect the successfulness of using celebrities as an endorser of advertisement in influencing consumer interest are: attractiveness, trustworthiness, expertise, match-up. This tesis verified the relationship of those four factors to intention to purchase of Bank B�s saving account. Bank B chose a celebrity youth choir group - Cherrybelle as an endorser of Bank�s saving account advertisement. The type of data used in this study is primary data consists of 138 respondents with aged between 6 to 24 years. After testing the reliability, validity, classical assumptions and doing multiple regression analysis, there is a significant and positive relationship between variables attractiveness, trustworthiness and match-up of a celebrity with intention to purchase of Bank B�s saving account. For expertise variable showed no significant relationship with intention to purchase

ANALISIS PENGARUH KETERLIBATAN, UPAYA MENCARI INFORMASI KLUB DAN IDENTIFIKASI PENGGEMAR PADA KESETIAAN PENGGEMAR TERHADAP EMPAT KLUB BESAR LIGA PREMIERE INGGRIS

This study aims to analyze the influence of involvement, following club/sport information and fan identification toward fans loyalty on four major clubs in the English Premier League in Indonesia. The method of analysis used to support the proposed hypothesis is linear regression and multiple linear regression analysis method. The samples used in this study are the fans of clubs English premier league, especially fans of Manchester United, Chelsea, Arsenal and Liverpool who have become fans of the club for at least one year. Samples were taken by using purposive sampling method, the number of respondents are 154 people. Testing was performed by using the SPSS program. The results of this study shows that involvement, following sport/club information, fan identification has positive and significant effect on fan loyalty of four English Premier League clubs that exist in Indonesia. This results show that fans of the four English league clubs have involvement, identification, and loyalty as well as high efforts in search of information about his favorite club and the sport of football

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL KEPALA SEKOLAH DAN MOTIVASI PADA KINERJA GURU SMP NEGERI 1 BOYOLANGU TULUNGAGUNG

This research is intended to measure the effect of transformational leadership of the principal and motivation on teacher performance in SMP Negeri 1 Boyolangu Tulungagung, Jawa Timur. In this research the data was collected by distributing questionnaire on transformational leadership of the principal, intrinsic and extrinsic motivation and teacher performance to all of the teacher in SMP Negeri 1 Boyolangu Tulungagung Jawa Timur as respondents with a total of 70 persons. The method used in analyzing performance and effect of transformational leadership of the principal, intrinsic and extrinsic motivation is double linear regression. The results of this research are as follows: 1). Transformational leadership of the principal, intrinsic and extrinsic motivation simultaneously have a positive and significant effect on teacher performance in SMP Negeri 1 Boyolangu Tulungagung. This is indicated by the result of F-test with value of 44,73 and probability value of (0,00) which is lower than 0,0

NORMA SUBJEKTIF, SIKAP, dan, NIAT KONSUMEN YOGYAKARTA DALAM PEMBELIAAN MAKANAN ORGANIK

This research aim to examines the roles of subjective norm, health consiuosness in predicting attitude toward buying organic food. This research also examined the effect of attitude toward buying, and importance low price to purchase intention organic food. This research was conducted using a quantitative approach with a survey method where data is collected using a questionnare. This research respondent is student who have never bought organic food. Statatical tool used in this research was simple regression and multiple regression. The result suggested that health consiuosness and subjective norm have positive effect on attitude toward buying organic food. Attitude toward buying has positive effect on intention to buy and importance low price has not positive effect on intention to buy organic food. Implications for marketers is can be considered for a marketing strategy related organic products

PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS PELANGGAN HIJAU PRODUK THE BODY SHOP DI KOTA YOGYAKARTA

The study aims to determine the influence of green product quality, green corporate image, and green customer satisfaction on green customer loyalty to the products of The Body Shop, Yogyakarta. Data collection is conducted by distributing questionnaires to 120 samples. Sampling method in this study is nonprobability sampling with purposive sampling technique. The samples are 120 female customers of The Body Shop�s products. Analytic tools to analyze questionnaire question items include validity and reliability testing. As to the testing of hypothesis in this research, the author uses the Pearson correlation and multiple regression tests, plus mediating test to determine the mediating effect of green customer satisfaction on the relationships between green product quality, green corporate image, and green customer loyalty. The analysis of the five hypotheses in this study indicated that there is a significant influence of green product quality, green corporate image, and green customer satisfaction on green customer loyalty to the products of The Body Shop in Yogyakarta. In addition, mediating test also indicated that there is mediating effect of green customer satisfaction on the relationship between green product quality, green corporate image and green customer loyalty

Analisis Faktor-faktor yang Diperlukan pada Saat Membuka Tabungan Anak (Studi Kasus pada Tabungan BRI Junio)

Children as a very potential market is seen as a target market, potential market and influnce market. Public awareness in savings is increased nowadays since the education on savings in the bank have taught from an early age. The children potential market on savings account has attracted many banks to work on it. Competition has increased due to several national and foreign bank had previously worked on children�s savings segment with various features and advantages that are almost the same. Appropriate strategy needs to be run by BRI to promote Tabungan BRI Junio and gain competitive advantage. The research was conducted to determine the strategy that has been run by BRI and �Tabungan BRI Junio� and identify the factors most considered by customers when opening a �Tabungan BRI Junio�. This research is exploratory and quantitative case study on Tabungan BRI Junio with factor analysis to determine whether the indicators forming a factor is located in these factor or not, or even form a new factor. Stage procedures performed included descriptive analysis via Kaiser-Meyer-Olkin Test (KMO) and Bartlett�s Test, Extraction and Rotation. Results showed there were ten factors that most considered by customers when opening a �Tabungan BRI Junio� : Branch Location, People Influence, ATM Service, Marketing Promotion, Non Physical Attractiveness, Service Provision, Physcal Attractiveness, Secure Feeling, Proximity, and Financial Benefit