Semileptonic τ\tau decays: powerful probes of non-standard charged current weak interactions

When looking for heavy ($\mathcal{O}$(few TeV)) New Physics, the most efficient way to benefit from both high and low-energy measurements simultaneously is the use of the Standard Model Effective Field Theory (SMEFT). In this talk I highlight the importance of semileptonic $\tau$ decays in complementing, in this respect, the traditional low-energy precision observables and high-energy measurements. This is yet another reason for considering hadronic tau decays as golden channels at Belle-II beyond the unquestionable interest of the CP violation anomaly in $\tau\to K_S\pi\nu_\tau$ decays, that I also discuss within the effective theory. A couple of new results for $\tau^-\to K^-\nu_\tau$ decays are also included.Comment: 7 pages. Contribution to the Proceedings of the International Workshop "e+e- Collisions From Phi to Psi 2019", held in Novosibirsk, Russia from February 25 to March 1, 2019. To be published in EPJ Web Of Conference

Destination image analytics through traveller-generated content

The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users' opinions, because researchers can get this information freely on social media. In the field of tourism, online travel reviews (OTRs) hosted on travel-related websites stand out. The objective of this article is to demonstrate the usefulness of OTRs to analyse the image of a tourist destination. For this, a theoretical and methodological framework is defined, as well as metrics that allow for measuring different aspects (designative, appraisive and prescriptive) of the tourist image. The model is applied to the region of Attica (Greece) through a random sample of 300,000 TripAdvisor OTRs about attractions, activities, restaurants and hotels written in English between 2013 and 2018. The results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability