Intoleransi Kultural dalam Kolom Komentar Portal Berita

When we're communicating directly (face to face communication), we tried to choose words wisely in more ethical way to transmitted our messages to others. This act purpose was to built peace and tolerant society. Especially in Indonesia, Indonesia has many ethnicities, religions, beliefs which make their citizen being careful to express their argument in order not being offensive or insulting other people. But, contrastly — just like upside down — it's so easy to find intolerant argument on new mediaNews portal is mass media on internet, which both of them are public spheres. News portal is a place for society to discuss and express their argument about some issues to enhance their knowledge and build public emphaty. But, such a pity when people tend to ignore their ethics when they are commenting on portal news' comment column. Swore and insulting words are spread around on news comment columns about religion, culture, and politic.This research purpose is to describe about cyber society nowadays which likely to disregard their ethics when they're expressing their argument. Therefore, this phenomenon analyzed with qualitative approach, semiotics method, and communication ethics perspective