Combating Chromophobia: The Importance of Living Life in Full Color

David Batchelor argues that Western culture has chromophobia, a fear of corruption by color, and therefore tends to marginalize color in favor of the achromatic and linear. In examination of cinematic examples of The Wizard of Oz and Pleasantville, as well as the novel The Giver, this paper explores the Chromophobia thesis in action, discussing the dangers of a chromophobic society compared to the benefits of a fall into color. Based on the equation of the fall into color with the fall into self-consciousness, the paper further illustrates the importance of color to life and its role in authenticity and freedom

Assessing user experience of context-aware interfaces in a retail store

Context-awareness is becoming an essential functionality of mobile applications. However, it remains challenging to capture the contextual experience in innovation research, since early-stage technologies have not reached maturity to be implemented in a real-life context. Moreover, users have difficulty in evaluating implicit interactions with context-aware interfaces since imagination of users is limited. Assuming that context impacts user experience, virtual reality (VR) provides an untapped potential for the domain of innovation research. The aim of this study (in progress) is to investigate the potential of user tests in virtual reality (here virtual retail store) for human-computer interaction to better match the needs of users and designers. Initially, the mock-up has been implemented in a retail store with its context-awareness being simulated using the Wizard of Oz methodology (N = 18). This approach is found to be time-consuming and not sufficient for evaluating radical context-aware innovations

Layered evaluation of interactive adaptive systems : framework and formative methods

Peer reviewedPostprin