Widespread underprovision on Reddit

Many online communities ask their members to do work for the good of everyone on the site. On social voting sites like Reddit, this means that users judge a stream of incoming links by voting them up or down. The links with the most up-votes bubble up to the main page, pointing everyone toward the best content. A threat to all sites designed this way, however, is underprovision: when too many people rely on others to con-tribute without doing so themselves. In this paper, we present findings suggesting that widespread underprovision of votes is happening on Reddit, arguably the internet’s largest social voting community. Notably, Reddit overlooked 52 % of the most popular links the first time they were submitted. This suggests that many potentially popular links get ignored, jeop-ardizing the site’s core purpose. We conclude by discussing possible reasons behind it, and suggest future research on social voting sites. Author Keywords social navigation; reddit; voting; free riding; underprovisio

Predicting User-Interactions on Reddit

In order to keep up with the demand of curating the deluge of crowd-sourced content, social media platforms leverage user interaction feedback to make decisions about which content to display, highlight, and hide. User interactions such as likes, votes, clicks, and views are assumed to be a proxy of a content's quality, popularity, or news-worthiness. In this paper we ask: how predictable are the interactions of a user on social media? To answer this question we recorded the clicking, browsing, and voting behavior of 186 Reddit users over a year. We present interesting descriptive statistics about their combined 339,270 interactions, and we find that relatively simple models are able to predict users' individual browse- or vote-interactions with reasonable accuracy.Comment: Presented at ASONAM 201

How algorithmic popularity bias hinders or promotes quality

Algorithms that favor popular items are used to help us select among many choices, from engaging articles on a social media news feed to songs and books that others have purchased, and from top-raked search engine results to highly-cited scientific papers. The goal of these algorithms is to identify high-quality items such as reliable news, beautiful movies, prestigious information sources, and important discoveries --- in short, high-quality content should rank at the top. Prior work has shown that choosing what is popular may amplify random fluctuations and ultimately lead to sub-optimal rankings. Nonetheless, it is often assumed that recommending what is popular will help high-quality content "bubble up" in practice. Here we identify the conditions in which popularity may be a viable proxy for quality content by studying a simple model of cultural market endowed with an intrinsic notion of quality. A parameter representing the cognitive cost of exploration controls the critical trade-off between quality and popularity. We find a regime of intermediate exploration cost where an optimal balance exists, such that choosing what is popular actually promotes high-quality items to the top. Outside of these limits, however, popularity bias is more likely to hinder quality. These findings clarify the effects of algorithmic popularity bias on quality outcomes, and may inform the design of more principled mechanisms for techno-social cultural markets

Making "fetch" happen: The influence of social and linguistic context on nonstandard word growth and decline

In an online community, new words come and go: today's "haha" may be replaced by tomorrow's "lol." Changes in online writing are usually studied as a social process, with innovations diffusing through a network of individuals in a speech community. But unlike other types of innovation, language change is shaped and constrained by the system in which it takes part. To investigate the links between social and structural factors in language change, we undertake a large-scale analysis of nonstandard word growth in the online community Reddit. We find that dissemination across many linguistic contexts is a sign of growth: words that appear in more linguistic contexts grow faster and survive longer. We also find that social dissemination likely plays a less important role in explaining word growth and decline than previously hypothesized

The Impact of Crowds on News Engagement: A Reddit Case Study

Today, users are reading the news through social platforms. These platforms are built to facilitate crowd engagement, but not necessarily disseminate useful news to inform the masses. Hence, the news that is highly engaged with may not be the news that best informs. While predicting news popularity has been well studied, it has not been studied in the context of crowd manipulations. In this paper, we provide some preliminary results to a longer term project on crowd and platform manipulations of news and news popularity. In particular, we choose to study known features for predicting news popularity and how those features may change on reddit.com, a social platform used commonly for news aggregation. Along with this, we explore ways in which users can alter the perception of news through changing the title of an article. We find that news on reddit is predictable using previously studied sentiment and content features and that posts with titles changed by reddit users tend to be more popular than posts with the original article title.Comment: Published at The 2nd International Workshop on News and Public Opinion at ICWSM 201