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China in African Newsrooms: Harnessing The Effects of Pro-and-Counter Attitudinal Chinese News Agenda in The Zambian Media
This study examines the influence of Chinese news content and journalistic performance in the Zambian media. It does so by measuring the quantity of Chinese news content in Zambia, the position it takes within the news content, and how it influences journalistic performance. The study hinges on two main questions explored through five research questions:1. To what degree and how is China's investment in Zambia reflected in ZNBC coverage of news? 2. Does ZNBC's coverage of China influence how other Zambian-based media organizations cover China? Using framing and agenda-setting theories, I was able to demonstrate that China’s implicit and explicit investment in ZNBC has led to the dominance of the Chinese news agenda in the entire Zambian media environment. A time-series also indicate an increase in Chinese stories and agenda in the Zambian media. Most of these stories were routine and episodic, implying that they came from press releases or news events as opposed to investigative feature stories. Variations were observed within each media category with government-owned having more routine stories respectively followed by private, community, and religious media. Further, most news content was characterized by political issues, with less emphasis on stories pertaining to health, social, education, and agriculture. Most of all, China has moved from being the object of the news in the Zambian media to the subject. Data from 2012 suggests that China was mostly used as an object in the news. But by 2016, China had become the subject of the story.</p