Datamining for Web-Enabled Electronic Business Applications

Web-Enabled Electronic Business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for web-enabled electronic-business

Discovery Is Never By Chance: Designing for (Un)Serendipity

Serendipity has a long tradition in the history of science as having played a key role in many significant discoveries. Computer scientists, valuing the role of serendipity in discovery, have attempted to design systems that encourage serendipity. However, that research has focused primarily on only one aspect of serendipity: that of chance encounters. In reality, for serendipity to be valuable chance encounters must be synthesized into insight. In this paper we show, through a formal consideration of serendipity and analysis of how various systems have seized on attributes of interpreting serendipity, that there is a richer space for design to support serendipitous creativity, innovation and discovery than has been tapped to date. We discuss how ideas might be encoded to be shared or discovered by ‘association-hunting’ agents. We propose considering not only the inventor’s role in perceiving serendipity, but also how that inventor’s perception may be enhanced to increase the opportunity for serendipity. We explore the role of environment and how we can better enable serendipitous discoveries to find a home more readily and immediately

Investigating the use of background knowledge for assessing the relevance of statements to an ontology in ontology evolution

The tasks of learning and enriching ontologies with new concepts and relations have attracted a lot of attention in the research community, leading to a number of tools facilitating the process of building and updating ontologies. These tools often discover new elements of information to be included in the considered ontology from external data sources such as text documents or databases, transforming these elements into ontology compatible statements or axioms. While some techniques are used to make sure that statements to be added are compatible with the ontology (e.g. through conflict detection), such tools generally pay little attention to the relevance of the statement in question. It is either assumed that any statement extracted from a data source is relevant, or that the user will assess whether a statement adds value to the ontology. In this paper, we investigate the use of background knowledge about the context where statements appear to assess their relevance. We devise a methodology to extract such a context from ontologies available online, to map it to the considered ontology and to visualize this mapping in a way that allows to study the intersection and complementarity of the two sources of knowledge. By applying this methodology on several examples, we identified an initial set of patterns giving strong indications concerning the relevance of a statement, as well as interesting issues to be considered when applying such techniques

Integrating E-Commerce and Data Mining: Architecture and Challenges

We show that the e-commerce domain can provide all the right ingredients for successful data mining and claim that it is a killer domain for data mining. We describe an integrated architecture, based on our expe-rience at Blue Martini Software, for supporting this integration. The architecture can dramatically reduce the pre-processing, cleaning, and data understanding effort often documented to take 80% of the time in knowledge discovery projects. We emphasize the need for data collection at the application server layer (not the web server) in order to support logging of data and metadata that is essential to the discovery process. We describe the data transformation bridges required from the transaction processing systems and customer event streams (e.g., clickstreams) to the data warehouse. We detail the mining workbench, which needs to provide multiple views of the data through reporting, data mining algorithms, visualization, and OLAP. We con-clude with a set of challenges.Comment: KDD workshop: WebKDD 200

Web Mining Functions in an Academic Search Application

This paper deals with Web mining and the different categories of Web mining like content, structure and usage mining. The application of Web mining in an academic search application has been discussed. The paper concludes with open problems related to Web mining. The present work can be a useful input to Web users, Web Administrators in a university environment.Database, HITS, IR, NLP, Web mining