Specifics of Corporate Communications in Real and Virtual Space

У статті розглянуто особливості комунікацій в інтернет-просторі, проаналізовано прин- ципи, умови, технології розвитку корпоративних комунікацій в інформаційному, віртуальному світі. Особливу увагу приділено теоріям М. Кастельса, Ж. Бодріяра, Н. Лумана, Г. Почепцова, які визначають умови існування людини й компанії в інформаційному просторі, у віртуальній реальності. Доведено, що будь-яка організація повинна використовувати всі можливі засоби для здійснення корпоративних комунікацій в інтернет-просторі, щоб не опинитись серед аутсайдерів, на маргінальних позиціях як в інформаційному, так і у фізичному просторіВ статье рассматриваются особенности коммуникации в интернет-пространстве, анализируются принципы, условия, технологии развития корпоративных коммуникаций в информационном, виртуальном мире. Особое внимание уделяется теориям М. Кастельса, Ж. Бодрияра, Н. Лумана, Г. Почепцова, которые определяют условия существования человека и компании в информационном пространстве, в виртуальной реальности. Доказывается, что каждая организация должна использовать все возможные средства для осуществления корпо- ративных коммуникаций в интернет-пространстве, чтобы не оказаться среди аутсайдеров, на маргинальных позициях как в информационном, так и в физическом пространстве.The article discusses the features of communication in the Internet space, analyzes the principles, conditions, conditions and technologies of corporate communications in the information, the virtual world. Particular attention is paid to the theory of Manuel Castells, Jean Baudrillard, Niklas Luhmann, Georgii Pocheptsov, that determine the conditions of human existence and in cyberspace, a virtual reality. There is a tendency, for which the organization as a social institution, while maintaining attributes reality overridden and virtualization, that is no longer the social reality and reality becomes virtual. In such circumstances, any organization have to find their place in virtual reality. It is proved that any organization should use all possible means to implement corporate communications in the Internet space, not to be among the outsiders to marginal positions in the information, and then the physical space. In the information society is a new division of the world on the basis of the presence or absence of the global information network. The presence of the organization in the virtual information space today provides for PR-campaigns online, interact with online media, formation reputation in the blogosphere and social networks, promoting product / service in forums, blogs and social networks, search engine reputation management, that increase positive references about enterprise search engine displacement of negative information, SEO-promotion. Already now for any organization, there is need for active conquest even small niches in the information and cyberspace. This is the most effective way to store information like presence and physical existence of the organization, finding new opportunities of development. Companies must engage in shaping their information environment, because the success of the company depends on the coordination of information flow and building information links

Agile and Pro-Active Public Administration as a Collaborative Networked Organization

In highly competitive, globalized economies and societies of always-on-line people intensively using the Internet and mobile phones, public administrations have to adapt to new challenges. Enterprises and citizens expect public administrations to be agile and pro-active to foster development. A way to achieve agility and pro-activity is application of a model of Collaborative Network Organizations in its two forms: Virtual Organizations (VO) and Virtual Organization Breeding Environments (VOBE). In the paper, advantages are shown of public administration playing a role of a Virtual Organization customer on the one hand, and a Virtual Organization member on the other hand. It is also shown how public administration playing a role of a Virtual Organization Breeding Environment may improve its agility and promote advanced technologies and management methods among local organizations. It is argued in the paper that public administration should provide a Virtual Organization Breeding Environment as a part of public services.Comment: 6 pages, 2 figure

Methods and tools for supporting industrial design innovation

The introduction of information technology (IT) systems to support designers’ activities and data management have profoundly affected company structure and design organization. This evolution has brought the introduction of systematic methods, close to information tools skills and prerogatives, using computer management and data recovery skills as main design support. The use of the IT also improved information exchange among different work figures involved during product development process. In this direction authors have intended to analyze the role and the implementation of systematic methods and tools within industrial designer area of the design process and their impact on the conceptual design phase in particular. Consequently, the research has been developed primarily in reference to design methods able to support the strict ideation stage of the Conceptual Design, that can be referred to two typologies: knowledge based and functional approaches. Subsequently authors have analyzed the information tools currently used during design process, as CAD systems, and some innovative, as Virtual and Augmented Reality tools, that can be used within industrial design area. The result of the study has been a formalization of the course followed during idea conceptual phase in order to include and to arrange the design methods and tools analysed. The research proposes a structured view of a process of product conceptualization, usually considered as mainly heuristic, focusing on the integration of methods and tools to support project and its communication. In this area the research has highlighted industrial designer role characteristics during design process, changeable in reference of project development level, and also some important new questions have been identified about the interaction between industrial designers and the other design areas involved in the process. In this direction the study has highlighted the need to support knowledge exchange and recovery, introducing the possibility to extend the research to the whole process and integrate industrial design and engineering collaboration in a more effective way. Keywords: Conceptual design process, Systematic innovation, Knowledge management, Integration</p

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

A Seamless Convergence of the Digital and Physical Factory Aiming in Personalized Product Emergence Process (PPEP) for Smart Products within ESB Logistics Learning Factory at Reutlingen University

AbstractA seamless convergence of the digital and physical factory aiming in personalized Product Emergence Process (PPEP) for smart products within ESB Logistics Learning Factory at Reutlingen University.A completely new business model with reference to Industrie4.0 and facilitated by 3D Experience Software in today's networked society in which customers expect immediate responses, delightful experience and simple solutions is one of the mission scenarios in the ESB Logistics Learning Factory at ESB Business School (Reutlingen University).The business experience platform provides software solutions for every organization in the company respectively in the factory. An interface with dashboards, project management apps, 3D - design and construction apps with high end visualization, manufacturing and simulation apps as well as intelligence and social network apps in a collaborative interactive environment help the user to learn the creation of a value end to end process for a personalized virtual and later real produced product.Instead of traditional ways of working and a conventional operating factory real workers and robots work semi-intuitive together. Centerpiece in the self-planned interim factory is the smart personalized product, uniquely identifiable and locatable at all times during the production process – a scooter with an individual colored mobile phone – holder for any smart phone produced with a 3D printer in lot size one. Smart products have in the future solutions incorporated internet based services – designed and manufactured - at the costs of mass products. Additionally the scooter is equipped with a retrievable declarative product memory. Monitoring and control is handled by sensor tags and a raspberry positioned on the product. The engineering design and implementation of a changeable production system is guided by a self-execution system that independently find amongst others esplanade workplaces.The imparted competences to students and professionals are project management method SCRUM, customization of workflows by Industrie4.0 principles, the enhancements of products with new personalized intelligent parts, electrical and electronic self-programmed components and the control of access of the product memory information, to plan in a digital engineering environment and set up of the physical factory to produce customer orders. The gained action-orientated experience refers to the chances and requirements for holistic digital and physical systems

The Virtual Library : changing roles and ethical challenges for librarians

In this age of Information Technology, there have been so many opportunities for the Librarians for involvement in an information-based society including electronic and multimedia publishing, Internet based-information services, global networking, web based digital resources etc. The base of recorded information is growing at an accelerating rate, in increasing varieties of formats (texts, numeric, graphic, video, audio, image, electronic, etc.). Virtual Library can be defined as the Internet based Digital Library. The concept of “Virtual Library” is that any person who has a computer by which he can make connection to the library networks can access not only the resources of the library but also access variety of information that is available nationally and internationally through networks, like Internet, Intranet without being physically present in library. This article explains what is meant by a Virtual Library and to build a virtual library in what way the Librarians have to change their roles to face the challenges of modern Information Technologies in the changing environment. Also this article, discusses about the changing role of librarians, the skills needed to build a virtual library and how the virtual information should be collected, managed, preserved and disseminated to the millennium users

Global innovations in tourism

The article is devoted to the increasing role of tourism in the world economy. The dynamics of international tourism indicators is investigated. The main global innovations in the tourism industry are identified: the growth of tourism types; the application of qualitatively new solutions of scientific and methodological and applied character; growing of tourism influence on the society; the existence of synergistic effect in the tourist industry as a result of combination of subjects efforts at all management levels; changing of the role of internal and external factors that encourage innovative tourism development. In the article, the interaction of global processes on tourism innovations is defined. These processes are: intellectualization, informatization, cooperation, formation of the global tourism market, liberalization of the national tourism markets, increased competition and the spread of transnationalization

Determining how information technology is changing the role of leadership in virtual organization

Includes bibliographical references

SMEs and virtual R&D teams: a motive channel for relationship between SMEs

In today?s dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to these pressing needs, there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the popular Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual teams, Stage-Gate system finally presents a modified Stage-Gate system to cope up with the changing needs. It also provides the guidelines for the successful implementation of virtual teams in new product development