8,545 research outputs found
Location Prediction: Communities Speak Louder than Friends
Humans are social animals, they interact with different communities of
friends to conduct different activities. The literature shows that human
mobility is constrained by their social relations. In this paper, we
investigate the social impact of a person's communities on his mobility,
instead of all friends from his online social networks. This study can be
particularly useful, as certain social behaviors are influenced by specific
communities but not all friends. To achieve our goal, we first develop a
measure to characterize a person's social diversity, which we term `community
entropy'. Through analysis of two real-life datasets, we demonstrate that a
person's mobility is influenced only by a small fraction of his communities and
the influence depends on the social contexts of the communities. We then
exploit machine learning techniques to predict users' future movement based on
their communities' information. Extensive experiments demonstrate the
prediction's effectiveness.Comment: ACM Conference on Online Social Networks 2015, COSN 201
Making Thin Data Thick: User Behavior Analysis with Minimum Information
abstract: With the rise of social media, user-generated content has become available at an unprecedented scale. On Twitter, 1 billion tweets are posted every 5 days and on Facebook, 20 million links are shared every 20 minutes. These massive collections of user-generated content have introduced the human behavior's big-data.
This big data has brought about countless opportunities for analyzing human behavior at scale. However, is this data enough? Unfortunately, the data available at the individual-level is limited for most users. This limited individual-level data is often referred to as thin data. Hence, researchers face a big-data paradox, where this big-data is a large collection of mostly limited individual-level information. Researchers are often constrained to derive meaningful insights regarding online user behavior with this limited information. Simply put, they have to make thin data thick.
In this dissertation, how human behavior's thin data can be made thick is investigated. The chief objective of this dissertation is to demonstrate how traces of human behavior can be efficiently gleaned from the, often limited, individual-level information; hence, introducing an all-inclusive user behavior analysis methodology that considers social media users with different levels of information availability. To that end, the absolute minimum information in terms of both link or content data that is available for any social media user is determined. Utilizing only minimum information in different applications on social media such as prediction or recommendation tasks allows for solutions that are (1) generalizable to all social media users and that are (2) easy to implement. However, are applications that employ only minimum information as effective or comparable to applications that use more information?
In this dissertation, it is shown that common research challenges such as detecting malicious users or friend recommendation (i.e., link prediction) can be effectively performed using only minimum information. More importantly, it is demonstrated that unique user identification can be achieved using minimum information. Theoretical boundaries of unique user identification are obtained by introducing social signatures. Social signatures allow for user identification in any large-scale network on social media. The results on single-site user identification are generalized to multiple sites and it is shown how the same user can be uniquely identified across multiple sites using only minimum link or content information.
The findings in this dissertation allows finding the same user across multiple sites, which in turn has multiple implications. In particular, by identifying the same users across sites, (1) patterns that users exhibit across sites are identified, (2) how user behavior varies across sites is determined, and (3) activities that are observed only across sites are identified and studied.Dissertation/ThesisDoctoral Dissertation Computer Science 201
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