Using Twitter trust network for stock market analysis

Online social networks are now attracting a lot of attention not only from their users but also from researchers in various fields. Many researchers believe that the public mood or sentiment expressed in social media is related to financial markets. We propose to use trust among users as a filtering and amplifying mechanism for the social media to increase its correlation with financial data in the stock market. Therefore, we used the real stock market data as ground truth for our trust management system. We collected stock-related data (tweets) from Twitter, which is a very popular Micro-blogging forum, to see the correlation between the Twitter sentiment valence and abnormal stock returns for eight firms in the S&P 500. We developed a trust management framework to build a user-to-user trust network for Twitter users. Compared with existing works, in addition to analyzing and accumulating tweets’ sentiment, we take into account the source of tweets – their authors. Authors are differentiated by their power or reputation in the whole community, where power is determined by the user-to-user trust network. To validate our trust management system, we did the Pearson correlation test for an eight months period (the trading days from 01/01/2015 through 08/31/2015). Compared with treating all the authors equally important, or weighting them by their number of followers, our trust network based reputation mechanism can amplify the correlation between a specific firm’s Twitter sentiment valence and the firm’s stock abnormal returns. To further consider the possible auto-correlation property of abnormal stock returns, we constructed a linear regression model, which includes historical stock abnormal returns, to test the relation between the Twitter sentiment valence and abnormal stock returns. Again, our results showed that by using our trust network power based method to weight tweets, Twitter sentiment valence reflect abnormal stock returns better than treating all the authors equally important or weighting them by their number of followers

Government and Social Media: A Case Study of 31 Informational World Cities

Social media platforms are increasingly being used by governments to foster user interaction. Particularly in cities with enhanced ICT infrastructures (i.e., Informational World Cities) and high internet penetration rates, social media platforms are valuable tools for reaching high numbers of citizens. This empirical investigation of 31 Informational World Cities will provide an overview of social media services used for governmental purposes, of their popularity among governments, and of their usage intensity in broadcasting information online.Comment: In Proceedings of the 47th Hawaii International Conference on System Sciences (pp. 1715-1724). IEEE Computer Society, 201

Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception

“Software agents and haunted media : the twitter bot as political actor"

This report examines the rhetorical construction of Twitter bots as nonhuman political agents in press coverage of the 2016 U.S. election. It takes the rhetorical framing of “the Twitter bot” as a case study to argue that Twitter bots are a contemporary example of what media historian Jeffrey Sconce calls “haunted media” -- a communication technology that has been culturally ascribed an “uncanny” “agency.” First, this report provides a comparative close reading of two pieces from The Atlantic and The New York Times as examples of mainstream press coverage of bots shortly before and after the 2016 U.S. presidential election. Second, drawing on Sconce’s analysis of nineteenth and twentieth century media ecologies, it argues that “the Twitter bot” has been rhetorically constructed as haunted media through discourses that are inseparable from larger political narratives. The third and final section speculates on possible theoretical frameworks to expand this project in further inquiries. This report aims to demonstrate that haunted media narratives predate and persist beyond a specific election cycle or medium, and to argue that the construction of “haunted media” occurs alongside constructed concepts of democracy in our technologically mediated society. In doing so, this report contributes to the field of rhetoric of digital technology by bringing it further into conversation with political rhetoric.Englis