Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

Rough Sets Clustering and Markov model for Web Access Prediction

Discovering user access patterns from web access log is increasing the importance of information to build up adaptive web server according to the individual user’s behavior. The variety of user behaviors on accessing information also grows, which has a great impact on the network utilization. In this paper, we present a rough set clustering to cluster web transactions from web access logs and using Markov model for next access prediction. Using this approach, users can effectively mine web log records to discover and predict access patterns. We perform experiments using real web trace logs collected from www.dusit.ac.th servers. In order to improve its prediction ration, the model includes a rough sets scheme in which search similarity measure to compute the similarity between two sequences using upper approximation

Data mining technology for the evaluation of learning content interaction

Interactivity is central for the success of learning. In e-learning and other educational multimedia environments, the evaluation of interaction and behaviour is particularly crucial. Data mining – a non-intrusive, objective analysis technology – shall be proposed as the central evaluation technology for the analysis of the usage of computer-based educational environments and in particular of the interaction with educational content. Basic mining techniques are reviewed and their application in a Web-based third-level course environment is illustrated. Analytic models capturing interaction aspects from the application domain (learning) and the software infrastructure (interactive multimedia) are required for the meaningful interpretation of mining results

Datamining for Web-Enabled Electronic Business Applications

Web-Enabled Electronic Business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for web-enabled electronic-business

Mining Sequences of Developer Interactions in Visual Studio for Usage Smells

In this paper, we present a semi-automatic approach for mining a large-scale dataset of IDE interactions to extract usage smells, i.e., inefficient IDE usage patterns exhibited by developers in the field. The approach outlined in this paper first mines frequent IDE usage patterns, filtered via a set of thresholds and by the authors, that are subsequently supported (or disputed) using a developer survey, in order to form usage smells. In contrast with conventional mining of IDE usage data, our approach identifies time-ordered sequences of developer actions that are exhibited by many developers in the field. This pattern mining workflow is resilient to the ample noise present in IDE datasets due to the mix of actions and events that these datasets typically contain. We identify usage patterns and smells that contribute to the understanding of the usability of Visual Studio for debugging, code search, and active file navigation, and, more broadly, to the understanding of developer behavior during these software development activities. Among our findings is the discovery that developers are reluctant to use conditional breakpoints when debugging, due to perceived IDE performance problems as well as due to the lack of error checking in specifying the conditional

Using a Machine Learning Approach to Implement and Evaluate Product Line Features

Bike-sharing systems are a means of smart transportation in urban environments with the benefit of a positive impact on urban mobility. In this paper we are interested in studying and modeling the behavior of features that permit the end user to access, with her/his web browser, the status of the Bike-Sharing system. In particular, we address features able to make a prediction on the system state. We propose to use a machine learning approach to analyze usage patterns and learn computational models of such features from logs of system usage. On the one hand, machine learning methodologies provide a powerful and general means to implement a wide choice of predictive features. On the other hand, trained machine learning models are provided with a measure of predictive performance that can be used as a metric to assess the cost-performance trade-off of the feature. This provides a principled way to assess the runtime behavior of different components before putting them into operation.Comment: In Proceedings WWV 2015, arXiv:1508.0338

Neural Attentive Session-based Recommendation

Given e-commerce scenarios that user profiles are invisible, session-based recommendation is proposed to generate recommendation results from short sessions. Previous work only considers the user's sequential behavior in the current session, whereas the user's main purpose in the current session is not emphasized. In this paper, we propose a novel neural networks framework, i.e., Neural Attentive Recommendation Machine (NARM), to tackle this problem. Specifically, we explore a hybrid encoder with an attention mechanism to model the user's sequential behavior and capture the user's main purpose in the current session, which are combined as a unified session representation later. We then compute the recommendation scores for each candidate item with a bi-linear matching scheme based on this unified session representation. We train NARM by jointly learning the item and session representations as well as their matchings. We carried out extensive experiments on two benchmark datasets. Our experimental results show that NARM outperforms state-of-the-art baselines on both datasets. Furthermore, we also find that NARM achieves a significant improvement on long sessions, which demonstrates its advantages in modeling the user's sequential behavior and main purpose simultaneously.Comment: Proceedings of the 2017 ACM on Conference on Information and Knowledge Management. arXiv admin note: text overlap with arXiv:1511.06939, arXiv:1606.08117 by other author