Determining the polarity of postings for discussion search

When performing discussion search it might be desirable to consider non-topical measures like the number of positive and negative replies to a posting, for instance as one possible indicator for the trustworthiness of a comment. Systems like POLAR are able to integrate such values into the retrieval function. To automatically detect the polarity of postings, they need to be classified into positive and negative ones w.r.t.\ the comment or document they are annotating. We present a machine learning approach for polarity detection which is based on Support Vector Machines. We discuss and identify appropriate term and context features. Experiments with ZDNet News show that an accuracy of around 79\%-80\% can be achieved for automatically classifying comments according to their polarity

Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline

The Effects of Twitter Sentiment on Stock Price Returns

Social media are increasingly reflecting and influencing behavior of other complex systems. In this paper we investigate the relations between a well-know micro-blogging platform Twitter and financial markets. In particular, we consider, in a period of 15 months, the Twitter volume and sentiment about the 30 stock companies that form the Dow Jones Industrial Average (DJIA) index. We find a relatively low Pearson correlation and Granger causality between the corresponding time series over the entire time period. However, we find a significant dependence between the Twitter sentiment and abnormal returns during the peaks of Twitter volume. This is valid not only for the expected Twitter volume peaks (e.g., quarterly announcements), but also for peaks corresponding to less obvious events. We formalize the procedure by adapting the well-known "event study" from economics and finance to the analysis of Twitter data. The procedure allows to automatically identify events as Twitter volume peaks, to compute the prevailing sentiment (positive or negative) expressed in tweets at these peaks, and finally to apply the "event study" methodology to relate them to stock returns. We show that sentiment polarity of Twitter peaks implies the direction of cumulative abnormal returns. The amount of cumulative abnormal returns is relatively low (about 1-2%), but the dependence is statistically significant for several days after the events

Active learning in annotating micro-blogs dealing with e-reputation

Elections unleash strong political views on Twitter, but what do people really think about politics? Opinion and trend mining on micro blogs dealing with politics has recently attracted researchers in several fields including Information Retrieval and Machine Learning (ML). Since the performance of ML and Natural Language Processing (NLP) approaches are limited by the amount and quality of data available, one promising alternative for some tasks is the automatic propagation of expert annotations. This paper intends to develop a so-called active learning process for automatically annotating French language tweets that deal with the image (i.e., representation, web reputation) of politicians. Our main focus is on the methodology followed to build an original annotated dataset expressing opinion from two French politicians over time. We therefore review state of the art NLP-based ML algorithms to automatically annotate tweets using a manual initiation step as bootstrap. This paper focuses on key issues about active learning while building a large annotated data set from noise. This will be introduced by human annotators, abundance of data and the label distribution across data and entities. In turn, we show that Twitter characteristics such as the author's name or hashtags can be considered as the bearing point to not only improve automatic systems for Opinion Mining (OM) and Topic Classification but also to reduce noise in human annotations. However, a later thorough analysis shows that reducing noise might induce the loss of crucial information.Comment: Journal of Interdisciplinary Methodologies and Issues in Science - Vol 3 - Contextualisation digitale - 201

Automatically extracting polarity-bearing topics for cross-domain sentiment classification

Joint sentiment-topic (JST) model was previously proposed to detect sentiment and topic simultaneously from text. The only supervision required by JST model learning is domain-independent polarity word priors. In this paper, we modify the JST model by incorporating word polarity priors through modifying the topic-word Dirichlet priors. We study the polarity-bearing topics extracted by JST and show that by augmenting the original feature space with polarity-bearing topics, the in-domain supervised classifiers learned from augmented feature representation achieve the state-of-the-art performance of 95% on the movie review data and an average of 90% on the multi-domain sentiment dataset. Furthermore, using feature augmentation and selection according to the information gain criteria for cross-domain sentiment classification, our proposed approach performs either better or comparably compared to previous approaches. Nevertheless, our approach is much simpler and does not require difficult parameter tuning

Semantic Sentiment Analysis of Twitter Data

Internet and the proliferation of smart mobile devices have changed the way information is created, shared, and spreads, e.g., microblogs such as Twitter, weblogs such as LiveJournal, social networks such as Facebook, and instant messengers such as Skype and WhatsApp are now commonly used to share thoughts and opinions about anything in the surrounding world. This has resulted in the proliferation of social media content, thus creating new opportunities to study public opinion at a scale that was never possible before. Naturally, this abundance of data has quickly attracted business and research interest from various fields including marketing, political science, and social studies, among many others, which are interested in questions like these: Do people like the new Apple Watch? Do Americans support ObamaCare? How do Scottish feel about the Brexit? Answering these questions requires studying the sentiment of opinions people express in social media, which has given rise to the fast growth of the field of sentiment analysis in social media, with Twitter being especially popular for research due to its scale, representativeness, variety of topics discussed, as well as ease of public access to its messages. Here we present an overview of work on sentiment analysis on Twitter.Comment: Microblog sentiment analysis; Twitter opinion mining; In the Encyclopedia on Social Network Analysis and Mining (ESNAM), Second edition. 201