Analysing the Role of Interactivity in User Experience

An experimental investigation into the role of interaction in user experience (UX) with a controlled manipulation of interactivity features (e.g. avatars, interactive video) in a university information website is reported. The more interactive version had better affect and hedonic ratings, even though its perceived usability was worse. Analysis of qualitative data showed users were attracted to the interactive features, although they complained about poor usability. The results of the experiments are discussed to consider the role of interactivity in user experience and the differences between users’ quantitative judgements of UX and their comments on interactive features which reveal different perspectives

Dissatisfiers and demand of hotels with poor online rating / Ardiana Mazwa Raudah Amir Abdullah and Vloreen Nity Anak Mathew

Hotel booking nowadays has been made easy with technology. Customers from all over the world have better advantage as reviews by previous customers assisting them in their final purchase decisions. Satisfied customers provide positive reviews while dissatisfied ones would share negative reviews on elements contributing to the unpleasant experience. As many other studies mainly focused on enhancing customers’ satisfactions, this research focuses on identifying the elements of dissatisfaction (or sometimes regarded as the dissatisfier). Generally, negative elements always have a greater impact on customers’ purchase intention as compared to the positive elements.Hence, identifying the factors that result in the customers’ dissatisfaction is vital. A total of 22 hotels with rating 2 and below on booking.com was analysed in the research. It was found that the dissatisfiers identified in the research are of these categories; room,hotel staff, services and environment. The findings show that the highest contributor to dissatisfaction is the “room”. This indicates that customers will be more satisfied if their hotel rooms are properly maintained. The poor rating hotel demand was also analysed. More results and important findings are discussed in the later section of this report. The results and findings of the research are useful to hotel operators in order to offer better services to customers

Risk as affect:the affect heuristic in cybersecurity

Risk perception is an important driver of netizens’ (Internet users’) cybersecurity behaviours, with a number of factors influencing its formation. It has been argued that the affect heuristic can be a source of variation in generic risk perception. However, a major shortcoming of the supporting research evidence for this assertion is that the central construct, affect, has not been measured or analysed. Moreover, its influence in the cybersecurity domain has not yet been tested. The contribution of the research reported in this paper is thus, firstly, to test the affect heuristic while measuring its three constructs: affect, perceived risk and perceived benefit and, secondly, to test its impact in the cybersecurity domain. By means of two carefully designed studies (N = 63 and N = 233), we provide evidence for the influence of the affect heuristic on risk perception in the cybersecurity domain. We conclude by identifying directions for future research into the role of affect and its impact on cybersecurity risk perception