Football in the context of China: exploring the social media strategy and fan experiences

In recent decades, with the development of economy, sports, and particularly football, have received constant attention and have developed rapidly in China. The development and growing maturity of social media have accelerated this process, which has further expanded the size of the football market in China. However, in the academic domain, limited attention has been paid to the development of Chinese social media platforms, particularly in relation to sport branding issues. Research into social media strategy and fan experience in the Chinese context still remain in its infancy. To address these gaps, the research aims fulfilled by this thesis exploring how social media was used by professional sport brands related to branding purposes, and how sport fans were motivated to use social media. To achieve these objectives, qualitative interviews and quantitative content analysis were employed. Five clubs, three European and two Chinese clubs, were selected as the target samples. Ten club communication managers and twenty-five loyal fans were interviewed. 2144 social media posts were collected and examined by content analysis. The research results find that visual content, including Image and Video, are the most popular post types. The trend towards greater use of Video over recent years, will make this increasingly important in the future. The first team related content still constitutes the core information posted by clubs, but other content with non-product-related attributes also plays an important role in enhancing fan engagement and identification. The research into fan experience reveals that fans are primarily motivated by informational needs, but would like to access more professional, exclusive, and high-quality content. Moreover, Weibo is found to be an appropriate platform for information dissemination and information seeking, which supports the conclusions of previous research. These findings extend the knowledge of sports branding and marketing, fan research and social media study, particularly in the context of China. The research also has practical implications for professionals responsible for social media branding in the Chinese market

Trialing project-based learning in a new EAP ESP course: A collaborative reflective practice of three college English teachers

Currently in many Chinese universities, the traditional College English course is facing the risk of being ‘marginalized’, replaced or even removed, and many hours previously allocated to the course are now being taken by EAP or ESP. At X University in northern China, a curriculum reform as such is taking place, as a result of which a new course has been created called ‘xue ke’ English. Despite the fact that ‘xue ke’ means subject literally, the course designer has made it clear that subject content is not the target, nor is the course the same as EAP or ESP. This curriculum initiative, while possibly having been justified with a rationale of some kind (e.g. to meet with changing social and/or academic needs of students and/or institutions), this is posing a great challenge for, as well as considerable pressure on, a number of College English teachers who have taught this single course for almost their entire teaching career. In such a context, three teachers formed a peer support group in Semester One this year, to work collaboratively co-tackling the challenge, and they chose Project-Based Learning (PBL) for the new course. This presentation will report on the implementation of this project, including the overall designing, operational procedure, and the teachers’ reflections. Based on discussion, pre-agreement was reached on the purpose and manner of collaboration as offering peer support for more effective teaching and learning and fulfilling and pleasant professional development. A WeChat group was set up as the chief platform for messaging, idea-sharing, and resource-exchanging. Physical meetings were supplementary, with sound agenda but flexible time, and venues. Mosoteach cloud class (lan mo yun ban ke) was established as a tool for virtual learning, employed both in and after class. Discussions were held at the beginning of the semester which determined only brief outlines for PBL implementation and allowed space for everyone to autonomously explore in their own way. Constant further discussions followed, which generated a great deal of opportunities for peer learning and lesson plan modifications. A reflective journal, in a greater or lesser detailed manner, was also kept by each teacher to record the journey of the collaboration. At the end of the semester, it was commonly recognized that, although challenges existed, the collaboration was overall a success and they were all willing to continue with it and endeavor to refine it to be a more professional and productive approach

Information Behavior in the Mobile Environment: An Overview

As smartphones become ubiquitous, they increasingly influence the way in which students seek and use information. It is important to understand emerging information behavior as a result of wide spread use of smartphones. This paper provides an overview of information behavior in the mobile environment. Gender differences in mobile information seeking are discussed. People interact with mobile information in varied and unpredictable locations or while in transit. The mobility of information engagement is an important issue that human information theory should embrace

The net generation and digital natives: implications for higher education

Executive Summary "Our students have changed radically. Today�s students are no longer the people our educational system was designed to teach." (Prensky 2001 p1) 1. There is no evidence that there is a single new generation of young students entering Higher Education and the terms Net Generation and Digital Native do not capture the processes of change that are taking place. 2. The complex changes that are taking place in the student body have an age related component that is most obvious with the newest waves of technology. Prominent amongst these are the uses made of social networking sites (e.g. Facebook), uploading and manipulation of multimedia (e.g. YouTube) and the use of handheld devices to access the mobile Internet. 3. Demographic factors interact with age to pattern students� responses to new technologies. The most important of these are gender, mode of study (distance or place-based) and the international or home status of the student. 4. The gap between students and their teachers is not fixed, nor is the gulf so large that it cannot be bridged. In many ways the relationship is determined by the requirements teachers place upon their students to make use of new technologies and the way teachers integrate new technologies in their courses. There is little evidence that students enter university with demands for new technologies that teachers and universities cannot meet. 5. Students persistently report that they prefer moderate use of Information and Communication Technologies (ICT) in their courses. Care should be taken with this finding because the interpretation of what is �moderate� use of ICT may be changing as a range of new technologies take off and become embedded in social life and universities. 6. Universities should be confident in the provision of what might seem to be basic services. Students appreciate and make use of the foundational infrastructure for learning, even where this is often criticised as being an out of date and unimaginative use of new technology. Virtual Learning Environments (Learning or Course Management Systems) are used widely and seem to be well regarded. The provision by university libraries of online services, including the provision of online e-journals and e-books, are also positively received. 7. Students do not naturally make extensive use of many of the most discussed new technologies such as Blogs, Wikis and 3D Virtual Worlds. The use of 3D Virtual Worlds is notably low amongst students. The use of Wikis and Blogs is relatively low overall, but use does vary between different contexts, including national and regional contexts. Students who are required to use these technologies in their courses are unlikely to reject them and low use does not imply that they are inappropriate for educational use. The key point being made is that there is not a natural demand amongst students that teaching staff and universities should feel obliged to satisfy. 8. There is no obvious or consistent demand from students for changes to pedagogy at university (e.g. demands for team and group working). There may be good reasons why teachers and universities wish to revise their approaches to teaching and learning, or may wish to introduce new ways of working. Students will respond positively to changes in teaching and learning strategies that are well conceived, well explained and properly embedded in courses and degree programmes. However there is no evidence of a pent-up demand amongst students for changes in pedagogy or of a demand for greater collaboration. 9. There is no evidence of a consistent demand from students for the provision of highly individualised or personal university services. The development of university infrastructures, such as new kinds of learning environments (for example Personal Learning Environments) should be choices about the kinds of provision that the university wishes to make and not a response to general statements about what a new generation of students are demanding. 10. Advice derived from generational arguments should not be used by government and government agencies to promote changes in university structure designed to accommodate a Net Generation of Digital Natives. The evidence indicates that young students do not form a generational cohort and they do not express consistent or generationally organised demands. A key finding of this review is that political choices should be made explicit and not disguised by arguments about generational change

Stability maintenance at the grassroots: China’s weiwen apparatus as a form of conflict resolution

This working paper explores the history and potential of “stability maintenance” (weiwen) as a form of conflict resolution in China. Its emphasis on conflict resolution is novel. Previous examinations of the weiwen apparatus have concentrated on its political function, namely to manage resistance within society and maintain the authority of the party-state. This avenue of investigation has proved fruitful as a means of characterising the political motivation and the higher-level strategies involved in stability maintenance. Nonetheless, there remain significant conceptual and empirical gaps relating to how stability maintenance offices and processes actually function, particularly out of larger cities and at local levels. The research described in this paper aims to consider the effectiveness of stability maintenance as a part of the “market” for conflict resolution in local China, and to test the hypothesis that conflict resolution as facilitated by weiwen is the most pragmatic and effective means of actually resolving conflicts in the current Chinese political context, notwithstanding the closeness of the stability maintenance discourse to state authority and its relative distance from rule of law-based methods of dispute resolution..

New media practices in India: bridging past and future, markets and development

This article provides a review of the academic and popular literature on new media practices in India, focusing on the country’s youth's use of mobile phones and the Internet, as well as new media prosumption. One particular feature of the Indian case is the confluence of commercial exploitation of new media technologies and their application for development purposes in initiatives that aim to bring these technologies to marginalized segments of the Indian population. Technology usage in turn is shaped by the socioeconomic location of the user, especially in regards to gender and caste. The potential of new media technologies to subvert such social stratifications and associated norms has inspired much public debate, which is often carried out on the Internet, giving rise to an online public sphere. In all of the writings reviewed here, the tension surrounding new media technologies as a meeting place of the old and the new in India is paramount

The new shape of the student

This chapter critically examines student characteristics in light of the popular dis-course which describes students as part of a net generation of digital native young people. Digital and networked technologies have clearly changed the possibilities for students to learn and the ways in which teaching and learning can be conducted. It is also claimed that new technologies change what students are able to learn. However the claim that there is a new generation of learners characterized by a new mentality has to be careful assessed in the light of recent empirical evidence. The idea of a generation gap between digitally native students and their digitally immigrant teachers is challenged, as are claims that pressure from this new generation forces radical institutional change on educational institutions. The chapter argues against the generational nature of the argument and separates the technological changes that are taking place from the determinist rhetoric they have been couched in. This rhetoric suggests that changes amongst students are already well understood and that their educational implications are already known and lead to generally applicable if not universal consequences. The chapter concludes by arguing that there is no one shape for students and that digital technologies open up a range of opportunities and choices at all levels of education

Development and validation of the Scale of Motives for Using Social Networking Sites (SMU-SNS) for adolescents and youths

Over the past decade, the Uses and Gratifications theory has driven research on the motives behind social media use. The three most commonly explored motives have been: maintaining relationships, seeking information, and entertainment. The aim of this study was to develop and validate the Scale of Motives for Using Social Networking Sites (SMU-SNS), a measure to assess a wider range of motives for using Social Networking Sites than have previously been researched. A multi-method design with different samples of high-school and university students was used. First, to develop the pool of items, a literature review and a focus group study (n = 48, age range = 16–21) was conducted. Second, to reduce and refine the pool of items a pilot study (n = 168, age range = 14–24) was performed. Third, a validation study (n = 1102, age range = 13–25) was conducted to assess the validity and reliability of the SMU-SNS. Cross-validation using EFA and CFA resulted in a final version comprising 27 items distributed in nine factors (Dating, New Friendships, Academic Purposes, Social Connectedness, Following and Monitoring Others, Entertainment, seeking Social Recognition, Self-expression, and seeking Information). Internal consistency was excellent and evidence of measurement invariance across gender and age was largely achieved. The SMU-SNS scores significantly correlated with other relevant variables, including age, gender, certain personality traits, social support, loneliness, and life satisfaction. Overall, findings supported the SMU-SNS as a valid and reliable measure to assess youth’s motives for using Social Networking Sites. Psychometric and general implications are discussed.Ministerio de Economía y CompetitividadMinisterio de Educación y Formación Profesiona

Asian Government Usage of Web 2.0 Social Media

The rise of Web 2.0 social sites, such as Facebook, Twitter and YouTube has brought significant changes and opportunities for both online consumers and governments. These tools have changed the ways Internet users communicate with each other and their governments, and allow for greater social participation. The number of worldwide users is growing significantly and their expectations for more services are rising. However, this has not translated into Asian governments totally encompassing the implementation functions and services using these tools. This research investigates the level of government participation of 50 Asian governments of three social media sites. The results show that a minority of Asian governments (approximately 30 percent) are using Web 2.0 tools for communication and information dissemination. The study found that if social sites were utilised, most governments used them for a) information dissemination on official government channels, b) education and c) tourism. The implications are that governments are missing opportunities to better server their citizens and reach the growing number of Internet users. Instead of avoiding these new technologies, governments should develop an overall strategic plan for all agency levels to participate in social networks, and develop a coordinated effort to develop and implement the tools

Ant Tribe

Ant Tribe describes the post-80s generation university graduates who live together in poor conditions without Social security in communities around China\u27s major metropolises. They dream of a better life in big cities but struggle with low-paying jobs. These struggling elites have become the fourth weak Social group, after peasants, migrant workers and unemployed people. The reason why these college graduates are compared to ants is that they are like ants: clever, hardworking, politically weak and living in groups. The real world is always different from the ideal world of the Ant Tribe in China. They often lose their purposes in a complex society. It is more important for them to recognize the distance between the real and imaginary in order to rethink whether it is a right choice to stay in a big city and try to realize their dreams. The intention of the Ant Tribe installation is to explore the process and concept of changing between the real and fantasy. In the installation, I hope to portray the Ant Tribe phenomenon widely and deeply from an artist\u27s perspective. The most important thing for me is using my artistic practice to investigate the power of the media over the contemporary subject in order to activate the viewers to question some Social issues regarding humanity consciousness. My artwork should be thought - provoking for them. I would like to use my visual language to convey specific Social issues to inquire how far the viewers are from their dreams. I hope they think about themselves in their complex society physically and psychologically when they go through my work