On the Feature Discovery for App Usage Prediction in Smartphones

With the increasing number of mobile Apps developed, they are now closely integrated into daily life. In this paper, we develop a framework to predict mobile Apps that are most likely to be used regarding the current device status of a smartphone. Such an Apps usage prediction framework is a crucial prerequisite for fast App launching, intelligent user experience, and power management of smartphones. By analyzing real App usage log data, we discover two kinds of features: The Explicit Feature (EF) from sensing readings of built-in sensors, and the Implicit Feature (IF) from App usage relations. The IF feature is derived by constructing the proposed App Usage Graph (abbreviated as AUG) that models App usage transitions. In light of AUG, we are able to discover usage relations among Apps. Since users may have different usage behaviors on their smartphones, we further propose one personalized feature selection algorithm. We explore minimum description length (MDL) from the training data and select those features which need less length to describe the training data. The personalized feature selection can successfully reduce the log size and the prediction time. Finally, we adopt the kNN classification model to predict Apps usage. Note that through the features selected by the proposed personalized feature selection algorithm, we only need to keep these features, which in turn reduces the prediction time and avoids the curse of dimensionality when using the kNN classifier. We conduct a comprehensive experimental study based on a real mobile App usage dataset. The results demonstrate the effectiveness of the proposed framework and show the predictive capability for App usage prediction.Comment: 10 pages, 17 figures, ICDM 2013 short pape

Roots Reloaded. Culture, Identity and Social Development in the Digital Age

This edited volume is designed to explore different perspectives of culture, identity and social development using the impact of the digital age as a common thread, aiming at interdisciplinary audiences. Cases of communities and individuals using new technology as a tool to preserve and explore their cultural heritage alongside new media as a source for social orientation ranging from language acquisition to health-related issues will be covered. Therefore, aspects such as Art and Cultural Studies, Media and Communication, Behavioral Science, Psychology, Philosophy and innovative approaches used by creative individuals are included. From the Aboriginal tribes of Australia, to the Maoris of New Zealand, to the mystical teachings of Sufi brotherhoods, the significance of the oral and written traditions and their current relation to online activities shall be discussed in the opening article. The book continues with a closer look at obesity awareness support groups and their impact on social media, Facebook usage in language learning context, smartphone addiction and internet dependency, as well as online media reporting of controversial ethical issues. The Digital progress has already left its dominating mark as the world entered the 21st century. Without a doubt, as technology continues its ascent, society will be faced with new and altering values in an effort to catch-up with this extraordinary Digitization, adapt satisfactorily in order to utilize these strong developments in everyday life

Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity

Our smartphones enable—and encourage—constant connection to information, entertainment, and each other. They put the world at our fingertips, and rarely leave our sides. Although these devices have immense potential to improve welfare, their persistent presence may come at a cognitive cost. In this research, we test the “brain drain” hypothesis that the mere presence of one’s own smartphone may occupy limited-capacity cognitive resources, thereby leaving fewer resources available for other tasks and undercutting cognitive performance. Results from two experiments indicate that even when people are successful at maintaining sustained attention—as when avoiding the temptation to check their phones—the mere presence of these devices reduces available cognitive capacity. Moreover, these cognitive costs are highest for those highest in smartphone dependence. We conclude by discussing the practical implications of this smartphone-induced brain drain for consumer decision-making and consumer welfare.Marketin

Design of an Integrated SDN/NFV management and orchestration architecture

This project aims at explaining and defining the SDN technology with integration of the NFV technology. We will also see the logic of this technology applied to a program designed for this project. The objective of this project is to understand the purpose of this technology, where is it going to be used, why companies like Google or Microsoft for over 2 years have been investing time and resources to develop and to implement the technology on the corporate level, as well as on the level of regular user like you and me. Firstly we will focus on the explanation of the SDN technology, what it is, what for is it going to be used and what is the future of this technology. Why the SDN is so important? Next, we will explain the use of the NFV and show how it is going to change the way we see the network right now. NFV also works with the SDN. Once we define the basics of the two technologies, we will proceed to the explanation of the practical part of this project. I would like to comment on the software used for this project is open source, since the OS used on the machine that carried out the simulations, and wrote this lines, to the package Rstudio. The practical part is to simulate how will work the network flows when this technology is used. The program will optimize the resources that we want for the proper performance of the global system. For example, we can optimize the path, the number of machines the flow has to cross, optimize the global delay of the flow, etc. Finally, we will reach specific conclusions based on the work we have done, as well as some personal outcome, such as the analysis of the difficulties encountered during the performance, as well as training and finally knowledge gained through work

Context-awareness for mobile sensing: a survey and future directions

The evolution of smartphones together with increasing computational power have empowered developers to create innovative context-aware applications for recognizing user related social and cognitive activities in any situation and at any location. The existence and awareness of the context provides the capability of being conscious of physical environments or situations around mobile device users. This allows network services to respond proactively and intelligently based on such awareness. The key idea behind context-aware applications is to encourage users to collect, analyze and share local sensory knowledge in the purpose for a large scale community use by creating a smart network. The desired network is capable of making autonomous logical decisions to actuate environmental objects, and also assist individuals. However, many open challenges remain, which are mostly arisen due to the middleware services provided in mobile devices have limited resources in terms of power, memory and bandwidth. Thus, it becomes critically important to study how the drawbacks can be elaborated and resolved, and at the same time better understand the opportunities for the research community to contribute to the context-awareness. To this end, this paper surveys the literature over the period of 1991-2014 from the emerging concepts to applications of context-awareness in mobile platforms by providing up-to-date research and future research directions. Moreover, it points out the challenges faced in this regard and enlighten them by proposing possible solutions

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

Survey of End-to-End Mobile Network Measurement Testbeds, Tools, and Services

Mobile (cellular) networks enable innovation, but can also stifle it and lead to user frustration when network performance falls below expectations. As mobile networks become the predominant method of Internet access, developer, research, network operator, and regulatory communities have taken an increased interest in measuring end-to-end mobile network performance to, among other goals, minimize negative impact on application responsiveness. In this survey we examine current approaches to end-to-end mobile network performance measurement, diagnosis, and application prototyping. We compare available tools and their shortcomings with respect to the needs of researchers, developers, regulators, and the public. We intend for this survey to provide a comprehensive view of currently active efforts and some auspicious directions for future work in mobile network measurement and mobile application performance evaluation.Comment: Submitted to IEEE Communications Surveys and Tutorials. arXiv does not format the URL references correctly. For a correctly formatted version of this paper go to http://www.cs.montana.edu/mwittie/publications/Goel14Survey.pd