Understanding the Influence of Blog on the Development of Social Capital

The rapid use and application of blogs in diverse areas such as education, marketing, journalism, and human resource management in recent years underlines the need for a better understanding of the impact of this new technology on social capital. Social capital reflects the norm of reciprocity and the level of trust among individuals who connect, interact, and benefit from one another. Blog is expected to influence the extent and the scope of this interaction by providing new means of networking among people. This paper examines the relationship between blog use and social capital and reports on the results of an exploratory study that examines this relationship using survey data from 326 blog users. Results suggest a significant and positive impact of blog use on social capital and its components: social connections, reciprocity, and trust. Implications of these findings for research and practice are discussed

Priorities in public relations research: An international Delphi study

A Delphi study on the priorities for public relations research, conducted in 2007 amongst academics, practitioners and senior executives of professional and industry bodies in five continents, has ranked the ten most important topics for research and proposed the associated research questions. This is the first completed Delphi study into public relations research since Synnott and McKie (1997) which was itself a development of earlier studies of this type by McElreath (1980, 1989 and 1994). Some of the outcomes are comparable with the earlier studies; for instance, evaluation of public relations programmes ranks third in 2007 and was amongst the leaders in the Synnott and McKie (1997) study. After piloting, twenty six public relations topics were chosen. These were sent by email to the Delphi panel. After three rounds of intensive email debate, the Top Ten public relation research topics were in ranked order: 1) Public relations’ role in contributing to strategic decision-making, strategy development and realisation, and organisational functioning 2) The value that public relations creates for organisations through building social capital, managing key relationships and realising organisational advantage 3) The measurement and evaluation of public relations, both offline and online 4) Public relations as a fundamental management function 5) Professional skills in public relations; analysis of the industry’s need for education 6) Research into standards of performance among PR professionals; the licensing of practitioners 7) Management of corporate reputation; measurement of reputation 8) Ethics in public relations 9) Integration of public relations with other communication functions; the scope of public relations practice; discipline boundaries 10) Management of relationship

Public relations research priorities: a Delphi study

Purpose – The purpose of this paper is to identify and rank the most important topics for research in the field of public relations. An associated outcome was to propose the research questions most closely linked to the prioritised topics. Design/methodology/approach – An international Delphi study on the priorities for public relations research, conducted in 2007 amongst academics, practitioners and senior executives of professional and industry bodies was used to investigate expert opinion on research priorities for public relations. This choice of qualitative methodology replicated earlier studies by McElreath, White and Blamphin, Synnott and McKie, and Van Ruler et al. Findings – The role of public relations in the strategic operation of organisations, and the creation of value by public relations through social capital and relationships were ranked most highly. Some outcomes were comparable with earlier studies; for instance, evaluation of public relations programmes ranked third in this study and was amongst the leaders in the Synnott and McKie study. Only the topic “management of relationships” was wholly new, whereas “impact of technology on public relations practice and theory” ranked much lower than a decade ago. Research limitations/implications – The Delphi study method is a small scale qualitative process which limits generalisability, unless the choice of “experts” and their active participation can demonstrate that there is validity in its outcomes. Practical implications – The research gives valuable insight into the main public relations research areas and will allow academics and practitioners to work closely together to improve understanding of public relations. Originality/value – This is the first completed Delphi study into public relations research priorities since Synnott and McKie

Seen But Seldom Heard: Creative Participatory Methods in a Study of Youth and Risk

This paper presents a discussion of the methodologies used in a small scale ‘popular education’ project involving young people in creative activities. The goal of the project is to explore their experiences and feelings about risk and safety and their ‘connectedness’ to their local community. A number of different methods are discussed as ways of empowering marginalised young people, including the use of visual methods, and new media in the form of blogs and Twitter Scripts, within an overarching participatory methodology. Arts-based and multimedia activities are powerful tools to enable young people to collectively question the nature of their historical and social situation and have the potential to raise sensitive issues, therefore, encouraging wider debate, producing new understandings, and facilitating social change. Building on insights gained in earlier research, which suggested that young people felt that they were not listened to or had enough influence in their neighbourhoods, this paper discusses the use of multimedia and creative means to develop a more accessible and effective arena in which young people can learn new skills to enable them to tell their story. In keeping with Bourdieu’s General Theoretical Framework, consideration is given to the ways in which such participatory and arts-based approaches can demonstrate value for the social and cultural capital of young people. Keywords: youth, risk, empowerment, co-production, creative media, Bourdie

The use, role and reception of open badges as a method for formative and summative reward in two Massive Open Online Courses

Open online learning courses such as cMOOCs and xMOOCs differ from conventional courses yet it remains uncertain how, and if, existing common yet costly practices associated with teacher-driven formative and summative assessment strategies can be made to work in this new context. For courses that carry no charge for registration or participation, authors of open online courses have to consider alternative approaches to engaging, motivating and sustaining study and for helping participants manage, plan and demonstrate their own learning. One such approach is that of open badges or similar such visual public symbols that communicate to others a particular quality, achievement or affiliation possessed by the owner. This paper reports the role, reception and use of open badges in two ‘massive’ open online courses delivered in 2013 with attention to varied functions of badges and the a distinction between formative and summative applications. The paper will then draw upon data from end of course surveys, which specifically asked about badges, pre-course surveys, and user comments made during the course on platforms such as Twitter to examine what value participants ascribed to the open badges. Although there was found to be a broadly positive response to badges in both MOOCs, the reasons for this were often very different, and approximately a quarter of respondents remained sceptical or concerned about their role. The paper concludes by reflecting on the open badge as a formative instrument for providing the learner with an indication of progress and achievement

Empirical analysis of internal social media and product innovation: Focusing on SNS and social capital

Recently social media such as Blog and SNS has been introducing by many firms for means of sharing information inside the firm, in particular to promote product and process innovation. This paper attempts to examine the relationship between social media and product innovation, and research questions are summarized as follows: (i) whether social capital influences the use of social media; (ii) whether social media promotes product innovation; and (iii) whether the effect of social media on product innovation is different in the manufacturing and service industry. The analysis clarifies that social capital in the firm is indispensable for the effective use of social media. Managerial attitudes toward innovation and social media are requirements for firms to promote product innovation. Managers thus should make an effort to raise social capital and nurture reciprocal culture for SNS use inside the firm. The paper finds that social media for product innovation is more important in the service industry than manufacturing. Social media makes it easy to obtain customers' information and share it among related sections, because social media enables to expand channels to make contact directly with the customer in the service industry.Social Media , Product Innovation,Social Capital,Ordered Probit Regression

In arms' way: arms company and military involvement in education in the UK

Arms company and military involvement with schools and universities in the UK takes a number of forms and has a variety of effects. Countering mainstream narratives around national security, good and bad forms of globalisation, and economic competitiveness, I argue that these effects are best characterised as the commercialisation and militarisation of education in pursuit of state and corporate goals. These are both forms of instrumentalisation that damage the autonomous space educational establishments strive to provide. Such developments are not going unnoticed however, and resistance to them continues

Mann der Tat, Enterprise Culture und Ethno-preneurs: Eine Diskussion kritischer, affirmativer und pragmatischer Entrepreneurship- Ansätze am Beispiel Spaniens

This contribution suggests a classification of different anthropological contributions to entrepreneurship research. Critical approaches to entrepreneurship focus on the ideological bias of the term. As the work of Mary Douglas, they critique the methodological individualism and the utilitarian self-concept underlying the entrepreneur. Affirmative approaches, in the tradition of Joseph Schumpeter or Frederik Barth, are concerned with the definition, understanding and transformative outcomes of entrepreneurship. Pragmatic approaches use tactically the social eminence of the term by expanding it to a wide range of apparently distant topics, such as the ‘ethno-preneur’ coined by John and Jean Comaroff. To illustrate the analytical scope of each of these approaches, I discuss some of my empirical material from Spain, such as the discourse on entrepreneurship in the 2015 parliamentary elections, the case of a media entrepreneur in rural Andalusia and the politics of heritage entrepreneurship and the Mediterranean diet in Catalonia