Understanding the Motivations of Consumer Knowledge Sharing in Online Community

Today’s advanced web-based technologies create expanded opportunities for collaboration and customer knowledge sharing. However, research on customer knowledge sharing in web-based communication remains new. This study aims at proposing a theoretical framework for understanding customer sharing behaviors, which we define as voluntary acts of contributions by providing information or sharing experiences, from a motivational perspective. Our focus is on why people are motivated to make contributions in online community where contributions occur primarily through internet and communication technologies. We apply Maslow’s hierarchy of needs (the motivation theory) to explore how individual motivations influence customer knowledge sharing in online community. Particularly, customer knowledge sharing is modeled as a response to varied motivations. These motivations are proposed to be influenced by the availability of reputation systems. Given the importance of global knowledge sharing in today’s world, we expect the research findings can be useful for outlining some generic guidelines for promoting customer knowledge sharing in online community

Customer knowledge management antecedent factors for enterprise software quality

Customer Knowledge Management (CKM) plays an important role in the production of high quality software products. Previous studies have only focused on the technical aspects of software quality. However, because of the nature of enterprise software, there is a greater dependence on CKM for customization, enhancement, maintenance, and training. As CKM in Enterprise Software (ES) development is still immature, this raises questions on how CKM can help ES development companies to improve their software quality. In this research, Knowledge-Based View (KBV) and Theory of Technology were used to demonstrate the Organizational, Human, and Technological antecedent factors that enable the CKM process and lead to ES quality. Human, Organizational and Technological CKM antecedent factors were identified from the literature. The importance degree of each factor was determined by experts from ES development companies using Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). Moreover, based on high priority factors, a theoretical model was developed. The proposed model was evaluated by distributing a survey questionnaire to decision-makers in ES development companies. With 164 valid questionnaires received, the collected data was analyzed using the Partial Squares Structural Equation Modelling (PLS-SEM) technique. The results show that Customer Involvement together with Senior Management Support were the most influential factors. There was no impact from Organizational Training, Customer Knowledge Map, and CKM Strategy Development. The results revealed that the impact of CKM on software quality is significant. The model developed in this research can be used as a guideline for the successful application of CKM in enterprise software development companies to improve the software quality