3 research outputs found

    Objective Measures of IS Usage Behavior Under Conditions of Experience and Pressure Using Eye Fixation Data

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    The core objective of this study is to understand individuals IS usage by going beyond the traditional subjective self-reported and objective system-log measures to unveil the delicate process through which users interact with IS. In this study, we conducted a laboratory experiment to capture users’ eye movement and, more importantly, applied a novel methodology that uses the Gaussian mixture model (GMM) to analyze the gathered physiological data. We also examine how performance pressure and prior usage experience of the investigative system affect IS usage patterns. Our results suggest that experienced and pressured users demonstrate more efficient and focused usage patterns than inexperienced and non-pressured ones, respectively. Our findings constitute an important advancement in the IS use literature. The proposed statistical approach for analyzing eye-movement data is a critical methodological contribution to the emerging research that uses eye-tracking technology for investigation

    ANALYSIS OF GAZE TRANSITION PATTERNS BY HIDDEN MARKOV MODEL IN COGNITIVE PROCESS OF IMPRESSION EVALUATION OF PAINTINGS

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    We propose a hidden Markov model (HMM) based method to categorize eye movement pattern in terms of machine learning technique, which was applied to the cognitive process of impression evaluation of paintings. I n our experiment, we tracked the gaze transition pattern of subjects while they evaluated their personal impressions of traditional Japanese Ukiyo-e paintings. For each class of positive/negative impressions, we estimated the HMM parameters from the training samples of eye movements. For the eye movement data of the test samples, we conducted a classification test based on the differences of the log likelihood values obtained from each HMM. For the cases of receiving negative impression, we identified a common pattern of eye movement from a broader perspective, but no such holistic patterns of eye movement were found for the cases of receiving positive impression
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