Truthful Mechanisms for Agents that Value Privacy

Recent work has constructed economic mechanisms that are both truthful and differentially private. In these mechanisms, privacy is treated separately from the truthfulness; it is not incorporated in players' utility functions (and doing so has been shown to lead to non-truthfulness in some cases). In this work, we propose a new, general way of modelling privacy in players' utility functions. Specifically, we only assume that if an outcome $o$ has the property that any report of player $i$ would have led to $o$ with approximately the same probability, then $o$ has small privacy cost to player $i$. We give three mechanisms that are truthful with respect to our modelling of privacy: for an election between two candidates, for a discrete version of the facility location problem, and for a general social choice problem with discrete utilities (via a VCG-like mechanism). As the number $n$ of players increases, the social welfare achieved by our mechanisms approaches optimal (as a fraction of $n$)

Redrawing the Boundaries on Purchasing Data from Privacy-Sensitive Individuals

We prove new positive and negative results concerning the existence of truthful and individually rational mechanisms for purchasing private data from individuals with unbounded and sensitive privacy preferences. We strengthen the impossibility results of Ghosh and Roth (EC 2011) by extending it to a much wider class of privacy valuations. In particular, these include privacy valuations that are based on ({\epsilon}, {\delta})-differentially private mechanisms for non-zero {\delta}, ones where the privacy costs are measured in a per-database manner (rather than taking the worst case), and ones that do not depend on the payments made to players (which might not be observable to an adversary). To bypass this impossibility result, we study a natural special setting where individuals have mono- tonic privacy valuations, which captures common contexts where certain values for private data are expected to lead to higher valuations for privacy (e.g. having a particular disease). We give new mech- anisms that are individually rational for all players with monotonic privacy valuations, truthful for all players whose privacy valuations are not too large, and accurate if there are not too many players with too-large privacy valuations. We also prove matching lower bounds showing that in some respects our mechanism cannot be improved significantly

The Empirical Implications of Privacy-Aware Choice

This paper initiates the study of the testable implications of choice data in settings where agents have privacy preferences. We adapt the standard conceptualization of consumer choice theory to a situation where the consumer is aware of, and has preferences over, the information revealed by her choices. The main message of the paper is that little can be inferred about consumers' preferences once we introduce the possibility that the consumer has concerns about privacy. This holds even when consumers' privacy preferences are assumed to be monotonic and separable. This motivates the consideration of stronger assumptions and, to that end, we introduce an additive model for privacy preferences that does have testable implications

Selling Privacy at Auction

We initiate the study of markets for private data, though the lens of differential privacy. Although the purchase and sale of private data has already begun on a large scale, a theory of privacy as a commodity is missing. In this paper, we propose to build such a theory. Specifically, we consider a setting in which a data analyst wishes to buy information from a population from which he can estimate some statistic. The analyst wishes to obtain an accurate estimate cheaply. On the other hand, the owners of the private data experience some cost for their loss of privacy, and must be compensated for this loss. Agents are selfish, and wish to maximize their profit, so our goal is to design truthful mechanisms. Our main result is that such auctions can naturally be viewed and optimally solved as variants of multi-unit procurement auctions. Based on this result, we derive auctions for two natural settings which are optimal up to small constant factors: 1. In the setting in which the data analyst has a fixed accuracy goal, we show that an application of the classic Vickrey auction achieves the analyst's accuracy goal while minimizing his total payment. 2. In the setting in which the data analyst has a fixed budget, we give a mechanism which maximizes the accuracy of the resulting estimate while guaranteeing that the resulting sum payments do not exceed the analysts budget. In both cases, our comparison class is the set of envy-free mechanisms, which correspond to the natural class of fixed-price mechanisms in our setting. In both of these results, we ignore the privacy cost due to possible correlations between an individuals private data and his valuation for privacy itself. We then show that generically, no individually rational mechanism can compensate individuals for the privacy loss incurred due to their reported valuations for privacy.Comment: Extended Abstract appeared in the proceedings of EC 201

The Strange Case of Privacy in Equilibrium Models

We study how privacy technologies affect user and advertiser behavior in a simple economic model of targeted advertising. In our model, a consumer first decides whether or not to buy a good, and then an advertiser chooses an advertisement to show the consumer. The consumer's value for the good is correlated with her type, which determines which ad the advertiser would prefer to show to her---and hence, the advertiser would like to use information about the consumer's purchase decision to target the ad that he shows. In our model, the advertiser is given only a differentially private signal about the consumer's behavior---which can range from no signal at all to a perfect signal, as we vary the differential privacy parameter. This allows us to study equilibrium behavior as a function of the level of privacy provided to the consumer. We show that this behavior can be highly counter-intuitive, and that the effect of adding privacy in equilibrium can be completely different from what we would expect if we ignored equilibrium incentives. Specifically, we show that increasing the level of privacy can actually increase the amount of information about the consumer's type contained in the signal the advertiser receives, lead to decreased utility for the consumer, and increased profit for the advertiser, and that generally these quantities can be non-monotonic and even discontinuous in the privacy level of the signal

Buying Private Data without Verification

We consider the problem of designing a survey to aggregate non-verifiable information from a privacy-sensitive population: an analyst wants to compute some aggregate statistic from the private bits held by each member of a population, but cannot verify the correctness of the bits reported by participants in his survey. Individuals in the population are strategic agents with a cost for privacy, \ie, they not only account for the payments they expect to receive from the mechanism, but also their privacy costs from any information revealed about them by the mechanism's outcome---the computed statistic as well as the payments---to determine their utilities. How can the analyst design payments to obtain an accurate estimate of the population statistic when individuals strategically decide both whether to participate and whether to truthfully report their sensitive information? We design a differentially private peer-prediction mechanism that supports accurate estimation of the population statistic as a Bayes-Nash equilibrium in settings where agents have explicit preferences for privacy. The mechanism requires knowledge of the marginal prior distribution on bits $b_i$, but does not need full knowledge of the marginal distribution on the costs $c_i$, instead requiring only an approximate upper bound. Our mechanism guarantees $\epsilon$-differential privacy to each agent $i$ against any adversary who can observe the statistical estimate output by the mechanism, as well as the payments made to the $n-1$ other agents $j\neq i$. Finally, we show that with slightly more structured assumptions on the privacy cost functions of each agent, the cost of running the survey goes to $0$ as the number of agents diverges.Comment: Appears in EC 201

A Theory of Pricing Private Data

Personal data has value to both its owner and to institutions who would like to analyze it. Privacy mechanisms protect the owner's data while releasing to analysts noisy versions of aggregate query results. But such strict protections of individual's data have not yet found wide use in practice. Instead, Internet companies, for example, commonly provide free services in return for valuable sensitive information from users, which they exploit and sometimes sell to third parties. As the awareness of the value of the personal data increases, so has the drive to compensate the end user for her private information. The idea of monetizing private data can improve over the narrower view of hiding private data, since it empowers individuals to control their data through financial means. In this paper we propose a theoretical framework for assigning prices to noisy query answers, as a function of their accuracy, and for dividing the price amongst data owners who deserve compensation for their loss of privacy. Our framework adopts and extends key principles from both differential privacy and query pricing in data markets. We identify essential properties of the price function and micro-payments, and characterize valid solutions.Comment: 25 pages, 2 figures. Best Paper Award, to appear in the 16th International Conference on Database Theory (ICDT), 201