We initiate the study of markets for private data, though the lens of
differential privacy. Although the purchase and sale of private data has
already begun on a large scale, a theory of privacy as a commodity is missing.
In this paper, we propose to build such a theory. Specifically, we consider a
setting in which a data analyst wishes to buy information from a population
from which he can estimate some statistic. The analyst wishes to obtain an
accurate estimate cheaply. On the other hand, the owners of the private data
experience some cost for their loss of privacy, and must be compensated for
this loss. Agents are selfish, and wish to maximize their profit, so our goal
is to design truthful mechanisms. Our main result is that such auctions can
naturally be viewed and optimally solved as variants of multi-unit procurement
auctions. Based on this result, we derive auctions for two natural settings
which are optimal up to small constant factors:
1. In the setting in which the data analyst has a fixed accuracy goal, we
show that an application of the classic Vickrey auction achieves the analyst's
accuracy goal while minimizing his total payment.
2. In the setting in which the data analyst has a fixed budget, we give a
mechanism which maximizes the accuracy of the resulting estimate while
guaranteeing that the resulting sum payments do not exceed the analysts budget.
In both cases, our comparison class is the set of envy-free mechanisms, which
correspond to the natural class of fixed-price mechanisms in our setting.
In both of these results, we ignore the privacy cost due to possible
correlations between an individuals private data and his valuation for privacy
itself. We then show that generically, no individually rational mechanism can
compensate individuals for the privacy loss incurred due to their reported
valuations for privacy.Comment: Extended Abstract appeared in the proceedings of EC 201