Basic Aspects of the Digital Economy

The digital economy is characterized by the digitations of many product and services and the user of the Internet and other networks to support economic activities. The traditional marketplace shifts to a virtual marketspace. Competition in such an environment is very intense and major changes occur. The impact of digital economy on business can be identified at three basic levels: improving direct marketing, transforming organizations, and redefining organizations.Ekonomia cyfrowa charakteryzuje się cyfryzacją wielu produktów i usług oraz wykorzystaniem Internetu i innych sieci do kreowania działalności gospodarczej. Wyraźnie występuje zjawisko transformacji tradycyjnego, fizycznego rynku w stronę wirtualnej przestrzeni rynkowej. Konkurencja w tak określonym środowisku ulega znaczącym zmianom i zasadniczo wzmaga się. Wpływ ekonomii cyfrowej na sposób prowadzenia biznesu uwidacznia się na trzech zasadniczych poziomach: doskonalenie marketingu bezpośredniego, transformacja organizacji oraz przedefiniowanie podstawowej działalności organizacji.Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej nauk

New Entrants versus Incumbents in the Emerging On-Line Financial Services Complex

The emergence of electronic commerce complexes raises important questions regarding competence building and leveraging, both for practitioners and strategy scholars. Competences of brick-and-mortar incumbents (large and mature players) are being challenged by new entrants' click-and-mortar or click-and-click business models. The implications of this challenge for the financial services industry - as for many other industries - are only starting to become clear. In this paper we contribute to these initial understandings by developing a conceptual framework that considers which strategies incumbents and new entrants might adopt to improve their competitiveness. We identify four relevant organizational types in the emerging on-line financial services complex. For each of these types we outline how ties to sponsoring organizations can be used as a buffer against environmental turbulence and as a bridge towards changing stakeholder perspectives.legitimacy;e-commerce;co-evolution;competence building and leveraging;on-line financial services complex

Shifting paradigms for fashion: from total to global to smart consumer experience

This review discusses how consumers, the retail industry, and business strategies contribute to the fashion paradigm shift from Total to Global (TCE) to Smart Consumer Experience (SCE) concepts

New Entrants versus Incumbents in the Emerging On-Line Financial Services Complex

The emergence of electronic commerce complexes raises important questions regarding competence building and leveraging, both for practitioners and strategy scholars. Competences of brick-and-mortar incumbents (large and mature players) are being challenged by new entrants' click-and-mortar or click-and-click business models. The implications of this challenge for the financial services industry - as for many other industries - are only starting to become clear. In this paper we contribute to these initial understandings by developing a conceptual framework that considers which strategies incumbents and new entrants might adopt to improve their competitiveness. We identify four relevant organizational types in the emerging on-line financial services complex. For each of these types we outline how ties to sponsoring organizations can be used as a buffer against environmental turbulence and as a bridge towards changing stakeholder perspectives

Maximizing the Customer Delivered Value with Web-based Mass Information Systems

This paper describes a research framework focusing on conceptual, marketing-oriented aspects of Web-based Mass Information Systems (WMIS) analysis and design with a special emphasis on the integration of adaptive system components for supporting negotiations, market segmentation, targeted direct marketing initiatives, and transaction processing. Methods to gather and analyze customer preferences and expectations as well as to visualize the actual behavior of WMIS users are identified in order to maximize the customer delivered value in global electronic markets

Electronic Commerce Challenges and Opportunities for Emerging Economies: Case of Egypt

The information and communication technology evolution is affecting many nations around the world through one of its emerging transformational platforms, the digital economy. Therefore, electronic business with its different sub and parallel categories such as electronic commerce, electronic government and electronic learning and more is increasingly becoming the way to do business, learn, govern and trade in the 21st century. It reflects a concrete example where emerging technologies can contribute to socioeconomic development and growth for different societies. However, there are multiple challenges that exist that are creating a digital divide between the haves and have nots that call for more inclusion and more effective mechanisms to deploy the advantages of information and communication technology so that emerging economies capitalize on the potentials of the much promising global marketspace. This paper describes the development of electronic commerce in Egypt since the mid-1990s with a focus on the last few years post the uprising of 2011 and its implications on the marketplace including the challenges faced that relate to social, technological, financial, cultural and legal issues and the efforts exerted by different stakeholders including the government, the private sector and the civil society to diffuse electronic commerce in Egypt. The paper demonstrates the potential of the digital marketspace and the opportunities it presents to emerging economies and the associated lessons learned

How Technological Determinism Shapes International Marketing

In the late 1990s, many firms - flush with cash from ‘irrationally exuberant’ investors - made huge investments in information and communications technologies (ICT) to extend market reach and increase revenues. Shortly after the dot com bust, only a few of these ardent technology adopters thrived, the technology investments of only a fractional few yielding substantive payoff. For many, it seemed all but certain that the concept of technological determinism was doomed. Through exploration of the (r)evolutionary role of ICT in global marketing strategies and positioning technology as an enhancer to the original four P’s of marketing, this paper develops a conceptual model integrating aspects of technological advancement within the context of international marketing strategy