Re-mining item associations: methodology and a case study in apparel retailing

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques

A Fast Minimal Infrequent Itemset Mining Algorithm

A novel fast algorithm for finding quasi identifiers in large datasets is presented. Performance measurements on a broad range of datasets demonstrate substantial reductions in run-time relative to the state of the art and the scalability of the algorithm to realistically-sized datasets up to several million records