2,361 research outputs found
Online Popularity and Topical Interests through the Lens of Instagram
Online socio-technical systems can be studied as proxy of the real world to
investigate human behavior and social interactions at scale. Here we focus on
Instagram, a media-sharing online platform whose popularity has been rising up
to gathering hundred millions users. Instagram exhibits a mixture of features
including social structure, social tagging and media sharing. The network of
social interactions among users models various dynamics including
follower/followee relations and users' communication by means of
posts/comments. Users can upload and tag media such as photos and pictures, and
they can "like" and comment each piece of information on the platform. In this
work we investigate three major aspects on our Instagram dataset: (i) the
structural characteristics of its network of heterogeneous interactions, to
unveil the emergence of self organization and topically-induced community
structure; (ii) the dynamics of content production and consumption, to
understand how global trends and popular users emerge; (iii) the behavior of
users labeling media with tags, to determine how they devote their attention
and to explore the variety of their topical interests. Our analysis provides
clues to understand human behavior dynamics on socio-technical systems,
specifically users and content popularity, the mechanisms of users'
interactions in online environments and how collective trends emerge from
individuals' topical interests.Comment: 11 pages, 11 figures, Proceedings of ACM Hypertext 201
Topicality and Social Impact: Diverse Messages but Focused Messengers
Are users who comment on a variety of matters more likely to achieve high
influence than those who delve into one focused field? Do general Twitter
hashtags, such as #lol, tend to be more popular than novel ones, such as
#instantlyinlove? Questions like these demand a way to detect topics hidden
behind messages associated with an individual or a hashtag, and a gauge of
similarity among these topics. Here we develop such an approach to identify
clusters of similar hashtags by detecting communities in the hashtag
co-occurrence network. Then the topical diversity of a user's interests is
quantified by the entropy of her hashtags across different topic clusters. A
similar measure is applied to hashtags, based on co-occurring tags. We find
that high topical diversity of early adopters or co-occurring tags implies high
future popularity of hashtags. In contrast, low diversity helps an individual
accumulate social influence. In short, diverse messages and focused messengers
are more likely to gain impact.Comment: 9 pages, 7 figures, 6 table
Friendship prediction and homophily in social media
International audienceSocial media have attracted considerable attention because their open-ended nature allows users to create lightweight semantic scaffolding to organize and share content. To date, the interplay of the social and topical components of social media has been only partially explored. Here, we study the presence of homophily in three systems that combine tagging social media with online social networks. We find a substantial level of topical similarity among users who are close to each other in the social network. We introduce a null model that preserves user activity while removing local correlations, allowing us to disentangle the actual local similarity between users from statistical effects due to the assortative mixing of user activity and centrality in the social network. This analysis suggests that users with similar interests are more likely to be friends, and therefore topical similarity measures among users based solely on their annotation metadata should be predictive of social links. We test this hypothesis on several datasets, confirming that social networks constructed from topical similarity capture actual friendship accurately. When combined with topological features, topical similarity achieves a link prediction accuracy of about 92%
Combating User Misbehavior on Social Media
Social media encourages user participation and facilitates user’s self-expression like never before. While enriching user behavior in a spectrum of means, many social media platforms have become breeding grounds for user misbehavior. In this dissertation we focus on understanding and combating three specific threads of user misbehaviors that widely exist on social media — spamming, manipulation, and distortion.
First, we address the challenge of detecting spam links. Rather than rely on traditional blacklist-based or content-based methods, we examine the behavioral factors of both who is posting the link and who is clicking on the link. The core intuition is that these behavioral signals may be more difficult to manipulate than traditional signals. We find that this purely behavioral approach can achieve good performance for robust behavior-based spam link detection.
Next, we deal with uncovering manipulated behavior of link sharing. We propose a four-phase approach to model, identify, characterize, and classify organic and organized groups who engage in link sharing. The key motivating insight is that group-level behavioral signals can distinguish manipulated user groups. We find that levels of organized behavior vary by link type and that the proposed approach achieves good performance measured by commonly-used metrics.
Finally, we investigate a particular distortion behavior: making bullshit (BS) statements on social media. We explore the factors impacting the perception of BS and what leads users to ultimately perceive and call a post BS. We begin by preparing a crowdsourced collection of real social media posts that have been called BS. We then build a classification model that can determine what posts are more likely to be called BS. Our experiments suggest our classifier has the potential of leveraging linguistic cues for detecting social media posts that are likely to be called BS.
We complement these three studies with a cross-cutting investigation of learning user topical profiles, which can shed light into what subjects each user is associated with, which can benefit the understanding of the connection between user and misbehavior. Concretely, we propose a unified model for learning user topical profiles that simultaneously considers multiple footprints and we show how these footprints can be embedded in a generalized optimization framework.
Through extensive experiments on millions of real social media posts, we find our proposed models can effectively combat user misbehavior on social media
Changing Higher Education Learning with Web 2.0 and Open Education Citation, Annotation, and Thematic Coding Appendices
Appendices of citations, annotations and themes for research conducted on four websites: Delicious, Wikipedia, YouTube, and Facebook
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