Knowledge as Culture

Culture must not be seen as something that merely reflects an organization’s social reality: rather, it is an integral part of the process by which that reality is constructed. Knowledge management initiatives, per se, are not culture change projects; but, if culture stands in the way of what an organization needs to do, they must somehow impact

TimeMachine: Timeline Generation for Knowledge-Base Entities

We present a method called TIMEMACHINE to generate a timeline of events and relations for entities in a knowledge base. For example for an actor, such a timeline should show the most important professional and personal milestones and relationships such as works, awards, collaborations, and family relationships. We develop three orthogonal timeline quality criteria that an ideal timeline should satisfy: (1) it shows events that are relevant to the entity; (2) it shows events that are temporally diverse, so they distribute along the time axis, avoiding visual crowding and allowing for easy user interaction, such as zooming in and out; and (3) it shows events that are content diverse, so they contain many different types of events (e.g., for an actor, it should show movies and marriages and awards, not just movies). We present an algorithm to generate such timelines for a given time period and screen size, based on submodular optimization and web-co-occurrence statistics with provable performance guarantees. A series of user studies using Mechanical Turk shows that all three quality criteria are crucial to produce quality timelines and that our algorithm significantly outperforms various baseline and state-of-the-art methods.Comment: To appear at ACM SIGKDD KDD'15. 12pp, 7 fig. With appendix. Demo and other info available at http://cs.stanford.edu/~althoff/timemachine

Privacy-Aware Recommender Systems Challenge on Twitter's Home Timeline

Recommender systems constitute the core engine of most social network platforms nowadays, aiming to maximize user satisfaction along with other key business objectives. Twitter is no exception. Despite the fact that Twitter data has been extensively used to understand socioeconomic and political phenomena and user behaviour, the implicit feedback provided by users on Tweets through their engagements on the Home Timeline has only been explored to a limited extent. At the same time, there is a lack of large-scale public social network datasets that would enable the scientific community to both benchmark and build more powerful and comprehensive models that tailor content to user interests. By releasing an original dataset of 160 million Tweets along with engagement information, Twitter aims to address exactly that. During this release, special attention is drawn on maintaining compliance with existing privacy laws. Apart from user privacy, this paper touches on the key challenges faced by researchers and professionals striving to predict user engagements. It further describes the key aspects of the RecSys 2020 Challenge that was organized by ACM RecSys in partnership with Twitter using this dataset.Comment: 16 pages, 2 table

Timeline Generation: Tracking individuals on Twitter

In this paper, we propose a unsupervised framework to reconstruct a person's life history by creating a chronological list for {\it personal important events} (PIE) of individuals based on the tweets they published. By analyzing individual tweet collections, we find that what are suitable for inclusion in the personal timeline should be tweets talking about personal (as opposed to public) and time-specific (as opposed to time-general) topics. To further extract these types of topics, we introduce a non-parametric multi-level Dirichlet Process model to recognize four types of tweets: personal time-specific (PersonTS), personal time-general (PersonTG), public time-specific (PublicTS) and public time-general (PublicTG) topics, which, in turn, are used for further personal event extraction and timeline generation. To the best of our knowledge, this is the first work focused on the generation of timeline for individuals from twitter data. For evaluation, we have built a new golden standard Timelines based on Twitter and Wikipedia that contain PIE related events from 20 {\it ordinary twitter users} and 20 {\it celebrities}. Experiments on real Twitter data quantitatively demonstrate the effectiveness of our approach

Tracking the History and Evolution of Entities: Entity-centric Temporal Analysis of Large Social Media Archives

How did the popularity of the Greek Prime Minister evolve in 2015? How did the predominant sentiment about him vary during that period? Were there any controversial sub-periods? What other entities were related to him during these periods? To answer these questions, one needs to analyze archived documents and data about the query entities, such as old news articles or social media archives. In particular, user-generated content posted in social networks, like Twitter and Facebook, can be seen as a comprehensive documentation of our society, and thus meaningful analysis methods over such archived data are of immense value for sociologists, historians and other interested parties who want to study the history and evolution of entities and events. To this end, in this paper we propose an entity-centric approach to analyze social media archives and we define measures that allow studying how entities were reflected in social media in different time periods and under different aspects, like popularity, attitude, controversiality, and connectedness with other entities. A case study using a large Twitter archive of four years illustrates the insights that can be gained by such an entity-centric and multi-aspect analysis.Comment: This is a preprint of an article accepted for publication in the International Journal on Digital Libraries (2018

Cascades: A view from Audience

Cascades on online networks have been a popular subject of study in the past decade, and there is a considerable literature on phenomena such as diffusion mechanisms, virality, cascade prediction, and peer network effects. However, a basic question has received comparatively little attention: how desirable are cascades on a social media platform from the point of view of users? While versions of this question have been considered from the perspective of the producers of cascades, any answer to this question must also take into account the effect of cascades on their audience. In this work, we seek to fill this gap by providing a consumer perspective of cascade. Users on online networks play the dual role of producers and consumers. First, we perform an empirical study of the interaction of Twitter users with retweet cascades. We measure how often users observe retweets in their home timeline, and observe a phenomenon that we term the "Impressions Paradox": the share of impressions for cascades of size k decays much slower than frequency of cascades of size k. Thus, the audience for cascades can be quite large even for rare large cascades. We also measure audience engagement with retweet cascades in comparison to non-retweeted content. Our results show that cascades often rival or exceed organic content in engagement received per impression. This result is perhaps surprising in that consumers didn't opt in to see tweets from these authors. Furthermore, although cascading content is widely popular, one would expect it to eventually reach parts of the audience that may not be interested in the content. Motivated by our findings, we posit a theoretical model that focuses on the effect of cascades on the audience. Our results on this model highlight the balance between retweeting as a high-quality content selection mechanism and the role of network users in filtering irrelevant content