EXPLORING CONSUMER VALUE OF CROSS-BORDER ONLINE SHOPPING: AN APPLICATION OF MEANS-END CHAIN THEORY AND MASLOW\u27S HIERARCHY OF NEEDS

While online shopping websites are facing the difficulties of price and low-quality competition, cross- border online shopping is on a vigorous development trend, showing that cross-border online shopping is an important trend of online shopping field. Due to the complexity of cross-border online shopping is much higher than the traditional domestic online shopping, so understanding the value of cross-border online shopping consumers is the most important success factors. Companies want to develop new markets abroad, must understand the local consumer’s behaviour and their decision-making process in order to make good business strategies. This study uses means-end chain to construct Taiwanese cross-border online shopping consumers’ hierarchical value map, and also uses Maslow’s hierarchy of needs to sort these value elements’ importance. After obtained the reason why consumers use cross-border online shopping service and what values they got in this service. Researcher can predict and analyse the evolution and development of cross- border online shopping, provide reference for future online shopping academic studies and online shopping industry’s decision-making

E-Commerce Applications Ranking

The paper presents the cycle of development of e-Commerce applications. The e-commerce applications are analyzed being considered to be a subject for complex evaluations. A set of criteria and factors are presented being considered relevant for e-commerce applications used in complex assessments. A ranking algorithm is proposed based on the AHP (Analytic Hierarchy Process) process, which was implemented and tested with online application IAID. The objective of this paper is to build, implement and test this algorithm with the online application IAID.E-Commerce, Hierarchy, Evaluation Criteria, Analyses, Ranking Algorithm

Australian commercial-critical infrastructure management protection

Secure management of Australia\u27s commercial critical infrastructure presents ongoing challenges to owners and the government. Although managed via a high-level information sharing collaboration of government and business, critical infrastructure protection is further complicated by the lack of a lower-level scalable model exhibiting its various levels, sectors and sub-sectors. This research builds on the work of Marasea (2003) to establish a descriptive critical infrastructure model and also considers the influence and proposed modelling of critical infrastructure dependency inter-relationships.<br /

The Effect of Rising Prices on the Consumption Pattern and Market Fluctuations (A Field Study in Irbid City – Jordan)

This study discusses the negative effects of rising prices on the consumption pattern of the Jordanian citizen. The researcher recognized the significance of such phenomena on the consumption preferences of the individual, who tends to choose low-quality products, or content with some goods and services in favor of others. Certainly, this would have social and health effects on the long run.The change in the consumption pattern has negative effects on the entire marketing processes. It is noticed that there is dynamic market fluctuations with each price rise, so that the demand on specific market sectors declines in favor of others. This fluctuation requires studying factors that change the consumption pattern on the short run, such as income, prices, cultural dimensions and consumer perceptions, considering the absence of effective governmental financial policies.For example, the study showed that most individuals in Jordan avoid using heating (worming) fuel, despite of the governmental financial support. This behavior is due to the negative consumption culture related to facing cold weather, in addition to the high prices. These type of consumption patterns causes market fluctuations in favor of other market sectors as education, private means of transportation, and so on, as shown in the statistical analysis section of the study.Keywords: prices rising, consumer behavior, consumption pattern, motivations, attitudes, market-fluctuations, hierarchy of human needs, pricing policy, consumer protection, market structure, inflation rates

The Effect of Rising Prices on the Consumption Pattern and Market Fluctuations (A Field Study in Irbid City – Jordan)

This study discusses the negative effects of rising prices on the consumption pattern of the Jordanian citizen. The researcher recognized the significance of such phenomena on the consumption preferences of the individual, who tends to choose low-quality products, or content with some goods and services in favor of others. Certainly, this would have social and health effects on the long run.The change in the consumption pattern has negative effects on the entire marketing processes. It is noticed that there is dynamic market fluctuations with each price rise, so that the demand on specific market sectors declines in favor of others. This fluctuation requires studying factors that change the consumption pattern on the short run, such as income, prices, cultural dimensions and consumer perceptions, considering the absence of effective governmental financial policies.For example, the study showed that most individuals in Jordan avoid using heating (worming) fuel, despite of the governmental financial support. This behavior is due to the negative consumption culture related to facing cold weather, in addition to the high prices. These type of consumption patterns causes market fluctuations in favor of other market sectors as education, private means of transportation, and so on, as shown in the statistical analysis section of the study.Keywords: prices rising, consumer behavior, consumption pattern, motivations, attitudes, market-fluctuations, hierarchy of human needs, pricing policy, consumer protection, market structure, inflation rates

Is the \u27Hierarchy of Effects\u27 View of Advertising Evident Amongst Perth Advertising Agencies?

Hierarchy of effects models have underpinned the advertising industry for over 100 years. These models are based on an underlying pattern of cognition =\u3e affect=\u3e behaviour, in other words: think=\u3e feel=\u3e do, and suggest that consumers process advertising in a linear fashion, in stages. Recently, however, hierarchy of effects models have begun to be questioned by some authors who claim that there is no actual evidence that advertising is processed by consumers according to a hierarchy of effects. If this is the case, the advertising industry will need to seriously rethink the basis upon which many, if not all, campaigns are constructed. The purpose of this project is to examine to what degree do Perth advertising professionals believe and use hierarchy of effects models and how prepared they are to consider an alternative view of how advertising works. E-mail surveys were sent to approximately five advertising professionals from the top five Perth advertising agencies, 24 people in total, to gain raw data concerning issues surrounding hierarchy of effects models. The research project will add significantly to the debate surrounding the validity hierarchy of effects models as the views of advertising professionals relating to this issue have not been considered and studied in depth

Beyond Material Possessions: The Interplay among Holistic Thinking, the Diderot Effect, Prestige Sensitivity, and Self-Actualization on Purchase Intention

Consumers' purchase intentions are affected differently. Although there are numerous reasons and hidden triggers for consumption action, the most important point to remember when analyzing consumption behavior is that consumers fulfill consumption under some effects such as holistic thinking, the Diderot Effect, prestige sensitivity, and self-actualization. Previous studies have primarily examined these factors separately, and there is a need for research that investigates their interaction. This study attempts to investigate the interplay among holistic thinking, the Diderot Effect, prestige sensitivity, and self-actualization on purchase intention. The sample for this study was collected using convenience sampling from a diverse group of 426 consumers. Participants were asked to complete a self-administered survey that included measures of holistic thinking, the Diderot effect, prestige sensitivity, self-actualization, and purchase intention. This study is a cross-sectional survey that uses structural equation modeling to test the relationships between the variables in the conceptual model. The data were analyzed using SPSS for Windows 22.00 and AMOS 24.0 programs.Data analysis revealed that there was no significant impact of holistic thinking on the Diderot Effect. However, a significant relationship was found between Prestige Sensitivity and the Diderot Effect, acting as a mediator between the Diderot Effect and purchase intention. Furthermore, a statistically significant positive relationship was observed between the Diderot Effect and Purchase Intention, indicating a moderate positive relationship. Findings also show that the Diderot Effect doe does not have mediating role between holistic thinking and purchase intention.By expanding on existing knowledge and providing a more comprehensive perspective on the dynamics between these variables, the study contributes to the theoretical understanding of consumer behavior. Besides, understanding these variables that influence consumers' purchase intentions can provide marketers with valuable insights, allowing them to tailor their strategies and offerings to match consumer motivations. Keywords: Holistic thinking, The Diderot Effect, prestige sensitivity, self-actualization, psychological factors, purchase intention DOI: 10.7176/JMCR/90-02 Publication date:July 31st 202

Factors affecting consumer's attitudes toward mobile marketing

This study aims to investigate the "factors affecting Saudi consumer's attitudes toward acceptance of the mobile marketing". The researcher tries to develop and test a model to achieve the dissertation's objectives. The study focuses on four independent variables to achieve the objective of this study which are: Customer satisfaction for the content of the advertising message, Customer trust for the content of the advertising message, the Value  and the utility of the offers that are  provided by the advertising message,  brand of the products that are offered by the  advertising message.  Data were collected from a convenience sample using a questionnaire. The data are analyzed using several statistical techniques to test the stated hypotheses. Multiple regression analysis is used to find the effect of the independent variables on the dependent variable. The result confirm that all the independent variables had a significant effect on Saudi consumer's attitudes toward acceptance mobile marketing. Recommendations for future research, marketing implications, and limitations of this study are proposed. Key words: mobile marketing, customer attitudes, SMS

Pricing Strategy and Pricing Determinant Factors in Sharing Logistics

Abstract. There is a significant change in our current business practices where the change leads the mainstream business practice into a new concept: Sharing Economy. In this research, the sharing economy will be narrowed down to a specific topic called sharing logistics. This research aims: (1) to identify the determinants that are perceived as a priority by customers in logistics service, (2) to explore the pricing method suitable for sharing logistic companies based on priority determinants, which are previously identified. To arrive at the objectives of the research, many works of literature were reviewed related to the matter of determinants and pricing strategies in the logistics service industry and related to the concept of sharing economy. Primary data was also collected through an interview with the expert of the leading logistic service company in Indonesia. In addition, the analytical hierarchy process (AHP) was conducted as well to find the proportion that represents determinants’ priority based on the perspective of the customers of logistic service providers and academic researchers. Hopefully, by identifying the determinants that are perceived as a priority by customers in logistics service, and with its appropriate pricing method, companies that run their business in logistics sharing will have a proper pricing method guideline in the first place.Keywords: Sharing economy, sharing logistics, pricing method, determinants of logistics service, analytical hierarchy process  Abstrak. Saat ini terdapat perubahan signifikan terhadap praktik bisnis yang mengakibatkan munculnya konsep baru yaitu Sharing Ecpnomy. Dalam penelitian ini, sharing economy yang akan diteliti dipersempit ke topik tertentu, yaitu sharing logistics. Tujuan dari penelitian ini adalah: (1) untuk mengidentifikasi determinan yang dipersepsikan sebagai prioritas oleh pelanggan dalam layanan logistik, (2) untuk mengeksplorasi metode penetapan harga yang sesuai untuk perusahaan sharing logistics berdasarkan determinan prioritas, yang telah diidentifikasi sebelumnya. Untuk sampai pada tujuan penelitian, dilakukan tinjauan literatur terkait dengan masalah determinan dan strategi penetapan harga di industri jasa logistik serta tinjauan terhadap konsep sharing economy. Pengumpulan data primer dilakukan melalui wawancara dengan pakar dari perusahaan jasa logistik terkemuka di Indonesia. Selain itu, metode analytical hierarchy process (AHP) juga dilakukan untuk mengetahui proporsi yang mewakili prioritas determinan berdasarkan perspektif pelanggan penyedia jasa logistik dan peneliti akademis. Diharapkan dengan mengidentifikasi determinan yang dianggap sebagai prioritas oleh pelanggan dalam layanan logistik, dan dengan metode penetapan harga yang tepat, perusahaan yang menjalankan bisnisnya dalam logistics sharing akan memiliki pedoman metode penetapan harga yang tepat. Kata kunci: Sharing economy, sharing logistics, metode penetapan harga, determinan layanan logistik, analytical hierarchy process