Extending Classical Technology Acceptance Models, A Review of Potential Mobile Device and Consumer Individual Factors to Better Explain Mobile Commerce Acceptance

Purpose - Technology adoption theories are very general, however the factors influencing acceptance could vary on the specific technology and the segments of consumers with their individual traits. This study accomplishes a comprehensive review of literature and to find potential variables to extend classical technology acceptance models specifically in the contexts of mobile technology and mobile commerce with consumer individual traits in mind. Methodology - 1. Methodical Review of key journal articles on Technology Acceptance across multiple key publishers, 2. Review of popular extant models in the context of general technology, 3. Elicit Mobile and Consumer specific considerations 4. Identify theories relevant to mobile devices and consumers as individuals Result - The result showed that the three were multiple mobile device/ commerce and consumer related theories including convenience, perceived risk, trust and deal proneness Study Implications - The theories and the constructs identified in this review could be used by future researchers working to further the acceptance science in the context of mobile devices taking consumer individual factors into consideratio

Influence of Perceived Usefulness, Ease of Use, Risk on Attitude and Intention to Shop Online

Recently, online shopping is growing rapidly around the world. The purpose of this research is to explore the factors that influence students’ intention to shop online. This research was done in Pontianak, West Kalimantan. The respondent is 200 university’s active students who did not have online shopping experience before. The factors consist of perceived usefulness, perceived ease of use and perceived risk as independent variables;  attitude to shop online as intervening variable; and intention to shop online as exogenous variable. The data was processed and analyzed with Structural Equation Modeling (SEM). The theory based on TAM. The result shows that perceived usefulness, ease of use and risk have significant influence on attitude toward online shopping. Perceived usefulness and ease of use have not significant influence toward intention to shop online. While perceived risk and attitude have significant influence toward intention to shop online. It is recommended for the next researcher to develop related research, with acceptation and use of technology that are elaborated with culture and other specific personality characteristics from consumer such as culture, religion, ethnicity and others. Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Attitude, Intention to Shop Onlin

Intention and adoption of mobile coupon among mobile phone users in Klang Valley

The arrival of mobile marketing communication has created a new method of sales promotion and advertising technique called mobile coupon. The main objective of this research is to examine the determinants of consumers’ intentions to subscribe mobile coupon and the consequence mobile coupon adoption by using Theory of Planned Behavior as the underpinning theory and perceived values, trust and perceived control are chosen as independent variables while consumer experience is selected as the moderator variable. The survey method is employed in the present study and sample consisted of 570 mobile coupon adopters between the ages of 15 - 49 years old located in Klang Valley. Data analysis involves descriptive analysis, factor analysis and multiple regression. Results indicated that 51.5 percent of consumers’ adoption to subscribe model coupon in contributed by the level of intention. It was also discovered that the level of consumers’ intention to subscribe mobile coupon service is at moderate level. Monetary factor has the highest influence on consumer intention to subscribe mobile coupon followed by emotional, convenient and trust factors. The result also indicated that consumer experience moderates the relationships between monetary and perceived control on consumers’ intention to subscribe mobile coupon. Finally, consumers’ intention to subscribe mobile coupon has significant effect on consumers’ adoption of mobile coupon. Based on the findings, implications to practice and academic research were offered. Limitations of the study and future research were all discusse

Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia

This exploratory research focuses on analysing the impact of marketing-mix, culture and experience on purchase intentions and purchase decision for online music products in Indonesia. The study draws inference from consumer behaviour theories - theory of reasoned action and theory of planned behaviour as foundation for this research. Culture and experience from these theories are considered as the moderating variables to purchase intention and decision. Marketing-mix or the 7Ps are also added as variables to the research model to identify their individual and collective impact on the intention to purchase and decision to buy. The research deploys structural equation modelling (SEM) using confirmatory factor analysis (CFA) to analyse the impact. The study finds that price, distribution and physical evidence have an impact on purchase intention, while the product and promotion have impact on purchase decision. Culture and experience as moderating variables also augment the consumer purchase intentions for online music product. The study also outlines the implications of this work for Indonesian music industry

The moderating effect of transaction experience on value-driven internet shopping

Proceedings of the 14th European Conference on Information Systems, ECIS 200