102,822 research outputs found
The Influence of Commercial Intent of Search Results on Their Perceived Relevance
We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not they carried any advertising. We found that all search engines provide a large number of results with a commercial intent. Google provides significantly more commercial results than the other search engines do. However, the commercial intent of a result did not influence jurors in their relevance judgments
The Influence of Commercial Intent of Search Results on Their Perceived Relevance
We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not they carried any advertising. We found that all search engines provide a large number of results with a commercial intent. Google provides significantly more commercial results than the other search engines do. However, the commercial intent of a result did not influence jurors in their relevance judgments
Evaluating the retrieval effectiveness of Web search engines using a representative query sample
Search engine retrieval effectiveness studies are usually small-scale, using
only limited query samples. Furthermore, queries are selected by the
researchers. We address these issues by taking a random representative sample
of 1,000 informational and 1,000 navigational queries from a major German
search engine and comparing Google's and Bing's results based on this sample.
Jurors were found through crowdsourcing, data was collected using specialised
software, the Relevance Assessment Tool (RAT). We found that while Google
outperforms Bing in both query types, the difference in the performance for
informational queries was rather low. However, for navigational queries, Google
found the correct answer in 95.3 per cent of cases whereas Bing only found the
correct answer 76.6 per cent of the time. We conclude that search engine
performance on navigational queries is of great importance, as users in this
case can clearly identify queries that have returned correct results. So,
performance on this query type may contribute to explaining user satisfaction
with search engines
Search Engine Optimisation in UK news production
This is an Author's Accepted Manuscript of an article published in Journalism Practice, 5(4), 462 - 477, 2011, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/17512786.2010.551020.This paper represents an exploratory study into an emerging culture in UK online newsrooms—the practice of Search Engine Optimisation (SEO), which assesses its impact on news production. Comprising a short-term participant observational case study at a national online news publisher, and a series of semi-structured, in-depth interviews with SEO professionals at three further UK media organisations, the author sets out to establish how SEO is operationalised in the newsroom, and what consequences these practices have for online news production. SEO practice is found to be varied and application is not universal. Not all UK news organisations are making the most of SEO even though some publishers take a highly sophisticated approach. Efforts are constrained by time, resources and management support, as well as off-page technical issues. SEO policy is found, in some cases, to inform editorial policy, but there is resistance to the principal of SEO driving decision-making. Several themes are established which call for further research
Understanding Mobile Search Task Relevance and User Behaviour in Context
Improvements in mobile technologies have led to a dramatic change in how and
when people access and use information, and is having a profound impact on how
users address their daily information needs. Smart phones are rapidly becoming
our main method of accessing information and are frequently used to perform
`on-the-go' search tasks. As research into information retrieval continues to
evolve, evaluating search behaviour in context is relatively new. Previous
research has studied the effects of context through either self-reported diary
studies or quantitative log analysis; however, neither approach is able to
accurately capture context of use at the time of searching. In this study, we
aim to gain a better understanding of task relevance and search behaviour via a
task-based user study (n=31) employing a bespoke Android app. The app allowed
us to accurately capture the user's context when completing tasks at different
times of the day over the period of a week. Through analysis of the collected
data, we gain a better understanding of how using smart phones on the go
impacts search behaviour, search performance and task relevance and whether or
not the actual context is an important factor.Comment: To appear in CHIIR 2019 in Glasgow, U
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