THE EFFECTS OF PUSH-PULL-MOORING ON THE SWITCHING MODEL FOR SOCIAL NETWORK SITES MIGRATION

Although the number of users has been growing exponentially in SNSs, some SNSs are facing a financial crisis and might be shut down in the near future. Therefore, understand users\u27 incentives to switch to another SNS has great influence on operators\u27 business performance. The study extended Push-Pull-Mooring migratory theory to explain the switching behaviors of users in SNS. Structural equation modeling will applied to analyze data collected from a filed survey. The result can construct a solid switching framework and help operators to understand their customer better

Examining the Role of Privacy in Virtual Migration: The Case of WhatsApp and Threema

WhatsApp is a widely used instant messaging application on smartphones. However, owing to privacy deficiencies in WhatsApp, alternative services that emphasize privacy protection, such as Threema, have emerged. Thus, the question arises whether users would switch from WhatsApp to Threema for privacy reasons, and what the factors are that would affect their switching intention. To answer these questions, we develop a research model examining the role of privacy in virtual migration, using the push-pull-mooring (PPM) migration framework as a theoretical lens. Based on the results of an online survey of 220 German-speaking smartphone users, we found that privacy protection is relevant to users’ switching intention in two ways: as a push effect encouraging users to leave WhatsApp, and as a pull effect attracting users to Threema. However, while our results suggest that peer influence facilitates WhatsApp users’ switching intention, switching costs appear to be a strong barrier

Understanding User’s Switching Intention on Mobile Payment Platforms

With the development of mobile payment (m-payment) service, the competition accordingly increases among m-payment market. Users face multiple choices when adopting m-payment services. It is critical for both scholars and m-payments providers to understand what the underlying factors can influence user’s switching from one incumbent m-payment platform to another. To solve this question, we employ a push-pull-mooring (PPM) framework to build the research model. We propose that user’s dissatisfaction on incumbent m-payment provider is the main push factor for user’s switching. The attractiveness of alternative and peer influence are the pull factors influencing user’s switching. Cognitive lock-in, as the mooring factor, could influence switching intention directly. Additionally, we posit that cognitive lock-in can moderate the effects of both push and pull factors on user’s switching intention. This study will use survey methodology and structural equation modelling approach to test the hypotheses

Understanding Consumer Churning Behaviors in Mobile Telecommunication Service Industry : Cross-national Comparison between Korea and China

It is crucial for telecom operators to shift from a subsidy-centered to a service-centered marketing strategy. As the market reaches its saturation point, the effectiveness of customer acquisition through the traditional subsidy decreases and offering differentiated services for existing customer retention is critical. This study aims at finding out factors affecting consumer churning intention based on PPM (Push-Pull-Mooring) theory in order to exactly understand consumer behaviors in the mobile telecommunication service industry (MTSI). This study also analyzes the difference between Korea (saturation market) and China (growth market) in terms of the causality between the intention to switch and the affecting factors. The research findings will encourage telecom operators to establish the effective service strategy that corresponds to their level of market maturity

Why individuals switch to using mobile payment: A migration-theoretic, empirical study

With mobile payment, individuals can buy goods and services through the use of a mobile device and wireless technology. Still, although the usage of mobile payment provides several advantages, such as a more convenient and faster paying-process, it is hardly used. Individuals rather stick with their current payment method, such as cash, EC card or credit card. In this study, we therefore try to find out, what factors would bring individuals to switch from their current payment method to mobile payment. We rely on the pull-push-mooring framework to depict the migration process from the current payment method to mobile payment. The results prove that dissatisfaction with the current payment method has a rather low influence on the intention to switch to mobile payment in comparison with other factors such as perceived usefulness or alternative attractiveness. Furthermore, switching costs have a negative influence on the intention to switch to mobile payment

Synthesis of Consumer Switching Research: A Proposal for Comprehensive Framework

Consumer switching can have a considerable effect to company performance through customer retention and acquisition. A literature review in this paper explores what has been researched regarding consumer switching behavior, especially in a context of information systems. In the review several theoretical and research practice related problem areas are identified. As a result, a theoretical contribution is made in a form of a proposal for comprehensive framework for switching. The proposed framework is based upon theory of migration (Lee 1966) and push-pull-mooring framework (Bansal et al. 2005; Moon 1995). The purpose of the proposed framework is to fill the identified gaps and serve for the benefit of future sense making, comparison and evaluation of consumer switching researc

Social Networking Site Use Resumption: A Model of Return Migration

This research explains why individuals resume using social networking sites (SNSs) after terminating their use. Drawing on return migration theory, we developed a theory-driven model of SNS resumption that includes two novel antecedents of SNS resumption behavior: nonuse-related dissatisfaction and use-related satisfaction. We also hypothesize that dispositional resistance to change moderates the impact of nonuse-related dissatisfaction and use-related satisfaction on resumption. We used a mixed methods approach to refine and evaluate the research model. Study 1 used the critical incident method to identify SNS-specific antecedents of nonuse-related satisfaction and use-related satisfaction, allowing us to refine the research model. Study 2 used structural equation modeling to evaluate our research model using two three-wave surveys: one with recent ex-users who recently decided to stop using and delete their profiles on Facebook and one with long-standing ex-users who stopped using and deleted their profiles on Facebook a long time ago. We found support for most relationships in our model: nonuse-related dissatisfaction and use-related satisfaction drive resumption intentions, and dispositional resistance moderates these relationships. Furthermore, we found that the time elapsed since users discontinued Facebook moderated these relationships such that the effect of nonuse-related dissatisfaction on resumption intention is stronger for recent ex-users and the effect of use-related satisfaction is stronger for long-standing ex-users. Our findings advance the understanding of resumption, an understudied behavior of the IT lifecycle and IT use and acceptance research

Social Influences in Consumers’ Mobile Phone Switching Behavior

Mobile phones have become a commodity and consumers switch their phones increasingly often. Earlier research suggests that social influences have a role in mobile phone switching, but the literature does not well explain what the underlying dynamics behind it are. We address this gap and report a longitudinal study on the social influences in consumers’ mobile phone switching behavior. Theoretically the paper is founded on switching behavior and more specifically on the push-pull-mooring framework that has been recently used to explain consumers’ switching behavior related to different products and services. Our mostly qualitative survey data was collected annually among Finnish university students during 2012-2014. While mobile phone users primarily base their switch decisions on rational reasons, indications of social influences on their switching behavior were discovered. Most interestingly, respondents seemed to recognize the role of social influences in their past behavior, but did not connect this to their future decisions

What determines online consumers to migrate from PC to Mobile Terminals? -An empirical research on consumers’online channel-migration behaviors

With the improvement of telecommunication and wireless Internet-access technologies, smart mobile terminals have been extensively applied for mobile shopping. In this paper, PPM Model is taken as a theoretical framework and an empirical research method is employed to determine the antecedents influencing consumers’ decisions on migrating from PC-based shopping to mobile shopping. We found that inconvenience, security, perceived usefulness, and perceived ease of use are the significant antecedents influencing consumers’channel migration intention of choosing mobile shopping