The challenge of modelling aggregated human behaviour

Mathematical modelling is a blooming area of applied mathematics, and it is not yet sixty years old. At its beginning, engineers were the main practitioners of this new area of mathematics, developing mathematical models for solving engineering problems in natural sciences. More recently, financial engineering is dealing with mathematical models based on market behaviour, where implicitly human behaviour is involved in an aggregated way, through the dynamic change of the underlying asset price. In the recent past of the conference (Mathematical Modelling in Engineering & Human Behaviour), mathematical modelling of social behaviour, such as addictions, social disorders, or educational achievement, has emerged.Jódar Sánchez, LA.; Cortés, J.; Acedo Rodríguez, L. (2013). The challenge of modelling aggregated human behaviour. Mathematical and Computer Modelling. 57(7-8):1617-1618. doi:10.1016/j.mcm.2012.05.002S16171618577-