2 research outputs found
New fish product ideas generated by European consumers
Food lifestyles are changing; people have less time to spend on food purchase and preparation, therefore leading to increasing demand for new food products. However, around 76% of new food products launched in the market fail within the first year (Nielsen, 2014). One of the most effective ways to enhance new products’ success in the market is by incorporating consumers’ opinions and needs during the New Product Development (NPD) process (Moon et al., 2018).
This study aimed to explore the usefulness of a qualitative technique, focus groups, to generate new aquaculture fish product ideas as well as to identify the most relevant product dimensions affecting consumers’ potential acceptance.Peer ReviewedPostprint (published version
Factors Influencing Customer Satisfaction towards E-shopping in Malaysia
Online shopping or e-shopping has changed the world of business and quite a few people have
decided to work with these features. What their primary concerns precisely and the responses from
the globalisation are the competency of incorporation while doing their businesses. E-shopping has
also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce
industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction
while operating in the e-retailing environment. It is very important that customers are satisfied with
the website, or else, they would not return. Therefore, a crucial fact to look into is that companies
must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s
point of view. With is in mind, this study aimed at investigating customer satisfaction
towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students
randomly selected from various public and private universities located within Klang valley area.
Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for
further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer
satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust,
design of the website, online security and e-service quality. Finally, recommendations and future
study direction is provided.
Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia