Measuring Readers Flow State with a High Medium Interactivity Online News Story

The rapid maturation of the Internet has enabled journalists and news media companies to push the boundaries of traditional journalistic narrative by utilizing the techniques of literary journalism to integrate pictures, audio, video and other multimedia elements into interactive and immersive multimedia rich stories. These immersive stories, while aesthetically stunning, are neither easy nor cheap to create. This study uses expectation confirmation theory and the theory of flow, with uses and gratifications as an umbrella theory to examine whether individuals who read interactive stories experience higher levels of media disorientation than readers of stories presented in a traditional online story format. The study results demonstrated that medium interactivity of an online news story does not impact a participant\u27s state of flow

New Similarity Measures for Capturing Browsing Interests of Users into Web Usage Profiles

The essence of web personalization is the adaptability of a website to the needs and interests of individual users. The recognition of user preferences and interests can be based on the knowledge gained from previous interactions of users with the site. Typically, a set of usage profiles is mined from web log data (records of website usage), where each profile models common browsing interests of a group of like-minded users. These profiles are later utilized to provide personalized recommendations. Clearly, the quality of usage profiles is critical to the performance of a personalization system. When using clustering for web mining, successful clustering of users is a major factor in deriving effective usage profiles. Clustering depends on the discriminatory capabilities of the similarity measure used. In this thesis, we first present a new weighted session similarity measure to capture the browsing interests of users into web usage profiles. We base our similarity measure on the reasonable assumption that when users spend longer times on pages or revisit pages in the same session, then very likely, such pages are of greater interest to the user. The proposed similarity measure combines structural similarity with session-wise page significance. The latter, representing the degree of user interest, is computed using page-access frequency and page-access duration. Web usage profiles are generated by applying a fuzzy clustering algorithm using this measure. For evaluating the effectiveness of the proposed measure, we adapt two model-based collaborative filtering algorithms for recommending pages. Experimental results show considerable improvement in overall performance of recommender systems as compared to other known similarity measures. Lastly, we propose a modification by replacing structural similarity by concept (content) similarity, which we expect would further enhance recommendation system performance

Exploiting cloud utility models for profit and ruin

A key characteristic that has led to the early adoption of public cloud computing is the utility pricing model that governs the cost of compute resources consumed. Similar to public utilities like gas and electricity, cloud consumers only pay for the resources they consume and only for the time they are utilized. As a result and pursuant to a Cloud Service Provider\u27s (CSP) Terms of Agreement, cloud consumers are responsible for all computational costs incurred within and in support of their rented computing environments whether these resources were consumed in good faith or not. While initial threat modeling and security research on the public cloud model has primarily focused on the confidentiality and integrity of data transferred, processed, and stored in the cloud, little attention has been paid to the external threat sources that have the capability to affect the financial viability of cloud-hosted services. Bounded by a utility pricing model, Internet-facing web resources hosted in the cloud are vulnerable to Fraudulent Resource Consumption (FRC) attacks. Unlike an application-layer DDoS attack that consumes resources with the goal of disrupting short-term availability, a FRC attack is a considerably more subtle attack that instead targets the utility model over an extended time period. By fraudulently consuming web resources in sufficient volume (i.e. data transferred out of the cloud), an attacker is able to inflict significant fraudulent charges to the victim. This work introduces and thoroughly describes the FRC attack and discusses why current application-layer DDoS mitigation schemes are not applicable to a more subtle attack. The work goes on to propose three detection metrics that together form the criteria for detecting a FRC attack from that of normal web activity and an attribution methodology capable of accurately identifying FRC attack clients. Experimental results based on plausible and challenging attack scenarios show that an attacker, without knowledge of the training web log, has a difficult time mimicking the self-similar and consistent request semantics of normal web activity necessary to carryout a successful FRC attack

Establishing User Requirements for a Recommender System in an Online Union Catalogue: an Investigation of WorldCat.org

This project, undertaken in collaboration with OCLC, aimed to investigate the potential role of recommendations within WorldCat, the publicly accessible union catalogue of libraries participating in the OCLC global cooperative. The goal of the project was a set of conceptual design guidelines for a WorldCat.org recommender system, based on a comprehensive understanding of the systems users and their needs. Taking a mixed-methods approach, the investigation consisted of four phases. Phase one consisted of twenty-one focus groups with key user goups held in three locations; the UK, the US, and Australia and New Zealand. Phase 2 consisted of a pop-up survey implemented on WorldCat.org, and gathered 2,918 responses. Phase three represented an analysis of two months of WorldCat.org transaction log data, consisting of over 15,000,000 sessions. Phase four was a lab based user study investigating and comparing the use of WorldCat.org with Amazon. Findings from each strand were integrated, and the key themes to emerge from the research are discussed. Different methods of classifying the WorldCat.org user population are presented, along with a taxonomy of work- and search-tasks. Key perspectives on the utility of a recommender system are considered, along with a reflection on how the information search behaviour exhibited by users interacting with recommendations while undertaking typical catalogue tasks can be interpreted. Based on the enriched perspective of the system, and the role of recommendation in the catalogue, a series of conceptual design specifications are presented for the development of a WorldCat.org recommender system