The Influence of Trust in Traditional Contracting: Investigating the "Lived Experience" of Stakeholders

The traditional procurement approach is ever-present within the construction industry. With fundamental design principles founded on definitive risk allocation, this transactional based approach fails to acknowledge or foster the cooperative relationships considered to be vital to the success of any project. Contractual design encourages stakeholders to defend their own individual interest to the likely detriment of project objectives. These failings are not disputed, however, given that trust is a fundamental requirement for human interaction the influence of trust is potentially important in terms of stakeholder relationships and ultimate project success. Trust is therefore examined within this context. A conceptual framework of trust is presented and subsequently used to code and analyse detailed, semi-structured interviews with multiple stakeholders from different projects. Using a phenomenological investigation of trust via the lived experiences of multiple practitioners, issues pertaining to the formation and maintenance of trust within traditionally procured construction projects are examined. Trust was found to be integral to the lived experiences of practitioners, with both good and bad relationships evident within the constructs of traditional procurement mechanisms. In this regard, individual personalities were considered significant, along with appropriate risk identification and management. Communication, particularly of an informal nature, was also highlighted. A greater emphasis on project team selection during the initial stages of a project would therefore be beneficial, as would careful consideration of the allocation of risk. Contract design would also be enhanced through prescriptive protocols for developing and maintaining trust, along with mandated mechanisms for informal communication, particularly when responding to negative events. A greater understanding regarding the consequences of lost trust and the intricacies of trust repair would also be of value. 

Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance

Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands. The discussions in the paper are woven around the issues concerning brand strength, brand identity and cognitive relationship between the consumer personality attributes and brand perceptions. Human personality traits that affect the brand performance are critically examined and role of emotions and attitudes including personality, image, reputation and trust (PIRT) in measuring the performance of brand is argued in the paper. An emerging brand strategy concept in context to bottom of pyramid market segment is also discussed illustratively in this paper.Cognitive behavior, brand identity, personality traits, bottom of the pyramid market, brand image, trust, corporate reputation, mass market, brand performance, customer value

Saddam Hussein is “dangerous to the extreme”: The ethics of professional commentary on public figures

People are intrinsically interested in the personalities of public figures such as the celebrities they follow, political leaders, and citizens at the center of newsworthy events. The goal of the present article is to examine the key issues that surround ethical commentary on public figures by psychologists, psychiatrists, and other mental health professionals. Public commentaries carry with them a host of issues from representing a given discipline such as psychology well, to potentially harming an individual who is discussed, to furthering public education about personality and mental health issues. For this reason such commentary deserves special consideration as to when and how it is appropriate to carry out

Engendering trust in the construction supply chain

Project success is dependent upon the effective management of people and at the heart of this process is trust. It is often claimed that the construction industry has low levels of trust and numerous reports globally have challenged the industry to address its poor performance on people management and cultural issues. The industry has a long-standing reputation for being adversarial, demonstrated by poor relationships between the client, main contractor and subcontractors, which in turn leads to numerous problems including poor project performance, cost control and poor long-term relationships between the parties involved. These problems are attributed primarily to a lack of harmonisation between contracting parties. This paper investigates the perceptions of trust within the supply chains of partnering projects. It explores the contextual issues surrounding the projects, focusing on the relationship between the partnering method of procurement and the levels of trust that exist within supply chains. This qualitative case study based research provides insights into the multifaceted nature of trust, the difficulty of defining the concept and its evolution through the duration of the project. The paper concludes that trust is an essential element for effective supply chain relationships and can be engendered through teamwork, leadership and the ultimate empowerment of the supply chain. It would appear on the basis of this research that trust can be realised within construction supply chains where partnering principles are a priority

Advertising and brand trust: perspectives from the UK and Italy

The creation of a trusting brand identity through advertising has received relatively little attention in European marketing research. We explore this relationship by undertaking focus group research in the UK and Italy to identify the characteristics of print advertisements perceived as portraying a trusting image. The results show that advertisements that are simple, straightforward and clear are perceived as being more trusting. However, findings also show some differences between our national samples in relation to factors such as colour perception and consumer ethnocentrism. Young consumers are also quite critical of current advertising efforts in building a trusting brand image.

Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis

The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view. This study argues that although consumers are seeking novelty and unexpectedness in a brand that they have not bought before, their purchase will be selective, in reference to the empirical investigation. The study has been conducted in Mexican retail business environment with a focus to explore the tendency of decision making of consumers towards buying unfamiliar brands in considering the importance of brand name. The discussions in the paper have been woven around the issues of perceived risk, perceived brand difference, association of brand name and customer values as major influencing factors in making buying decisions towards unfamiliar brands. The study reveals that the perceptions on brand name in reference to brand risk and brand differences have been the prime factors in making buying decision for new brands among the consumers. Consumers also ascertain the brand name associated with the unfamiliar brands as they feel high risk averse and entangle in decision making with perceived brand differences.Cognitive behavior, personality traits, brand loyalty, brand perceptions, decision making, customer value