El efecto de la convergencia de los medios de comunicación en el aprovechamiento de oportunidades empresariales

This paper sheds light on specific aspect of Media Convergence which is not only about convergence and similarity, but about divergence in different aspects and opportunities which bring up for entrepreneurial activities. Problem area of this study is to understand how media convergence provides new business opportunities in media markets and how media entrepreneurs can exploit those opportunities for proposing value to target customers. This paper follows a quantitative research design. Therefore, 119 cofounders of small and medium media firms answered an online questionnaire, and the data was analyzed by SPSS. Regression analysis was used to analyze the data. The findings reveal that four types of divergence, including media distribution channels, media content producers, audiences, and advertisers, affect exploitation of entrepreneurial opportunities in small and medium sized media firms.Este documento arroja luz sobre aspectos específicos de la convergencia de los medios de comunicación, que se trata solamente de convergencia y similitud, sino de divergencia en diferentes aspectos y oportunidades que se presentan en las actividades empresariales. El área problemática de este estudio es comprender cómo la convergencia de los medios de comunicación brinda nuevas oportunidades de negocio en los mercados de los medios de comunicación y cómo los empresarios de los medios pueden aprovechar esas oportunidades para proponer valor a sus clientes objetivo. Este trabajo realiza un diseño de investigación cuantitativa. Por lo tanto, 119 cofundadores de pequeñas y medianas empresas de medios respondieron un cuestionario en línea, y los datos fueron analizados a través del programa estadístico SPSS. El análisis de regresión se utilizó para analizar los datos. Los hallazgos revelan que cuatro tipos de divergencias, que incluyen los canales de distribución de medios, los productores de contenido de medios, las audiencias y los anunciantes, afectan el aprovechamiento de oportunidades empresariales en pequeñas y medianas empresas de medios

Factors Affecting the Use of Digital Information Sources for Work Purposes Among Rural Entrepreneurs

This study aims to determine the factors affecting the use of digital information sources for work information among the rural entrepreneurs in Malaysia using cost-benefit theory and theory of planned behavior. The research findings indicate that source accessibility and quality of information are positively related to use of digital information sources where use of digital information is also positively related to task performance. The findings of this study are to benefit the Malaysian government, policymakers and build confidence among rural entrepreneurs

The Influence of Digital Convergence/Divergence on Digital Media Business Models

Part 1: Full PapersInternational audienceThe key objectives of this article is to analyze and discuss the influence of digital convergence/divergence on digital media business models. The identification of sustainable and hyper-competitive digital media business models is an urgent priority as continuing decline in audiences, collapse of traditional/old media organizations and the decrease of the economic and social influence of traditional media pose a major threat to media, democracy, ICT and telecommunications industry, with scholars agreeing that further erosion of media industry also have major implications for the advertising industry and a wide range of content producers. The successful digital media and ICT corporations will have to act more as corporate planners, as well as ‘cloud’, ‘on-demand’ and ‘ubiquitous’ content and distributor disaggregators, than traditional content and advertising providers.In summary, the second decade of the 21st century digital media is apparently becoming increasingly interactive, mobile, immersive, and ubiquitous. Furthermore, the future of the media appears to be specifically oriented towards the establishment of, networked, 3D, on-demand, broadband and unicast as well as multimedia and hypermedia models of distribution, communication and content creation. Therefore, it is crucial that profitable digital media companies realize that media divergence can successfully perform as vendor lock-in a top-down corporate process and a bottom-up consumer-driven process. The digital business models influenced by digital convergence/divergence will focus on aggregate multi-platform distribution, complementarities, vendor lock-in, interoperable and networked media and ICT ecosystem, massive personalization/customization, user interface