Milk-Marketing: Impact of Perceived Quality on Consumption Patterns

Consumers use of quality characteristics to make milk purchase decisions reveal opportunities to create successful marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality perception: the perception process, the physical product itself and the communication about it (Grunert et al., 1996). Beyond this background, this article analyzes the impact of certain quality characteristics and socio-demographics on consumption patterns regarding whole fat milk, skim milk and organic milk. These milks were chosen because of the increasing awareness of different fat contents in the meaning of lower fat contents being healthier and the increasing importance of the organic food market. Steenkamps (1990) concept of perceived quality provides as theoretical background. To gather the data a consumer survey with 260 households took place in Germany in 2004. An ordered logit model and a cluster analysis were used for analyzing the data. We find clear differences in consumers perception of quality characteristics for the different milks. This information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48).milk, marketing, consumption patterns, perceived quality, ordered logit, Food Consumption/Nutrition/Food Safety, Marketing, D12, Q13, M3,

Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk

We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk. Results from this stage show that higher income, better education, having children at home, and several other demographic and marketing variables have a positive effect on organic choice. In the second stage, consumers then choose to buy mainly private label milk or national brand milk conditional on their first-stage choice. Most demographic and marketing variables are found to affect the organic and non-organic private label decision in the same way. However, our results show that a few factors, such as marriage status and children, affect the private label decision differently for organic and non-organic milk customers.organic milk, private label, sample selection, Agribusiness, Consumer/Household Economics, Demand and Price Analysis,

An econometric analysis of multimedia advertising effects on consumers\u27 purchase decisions at the supermarket level using scanner-derived data

Because of the shrinking market share, due in part to the distribution of the shopper\u27s dollar for various kinds of variable weight items which has been changing and the competitive nature of the supermarket industry, retail firms are looking for appropriate strategies to reverse the decline. To deal with the eroding market share, part of the response has been increased interest in recent years to identify how food shoppers respond to weekly advertising effects. However, existing studies on the responsiveness of food shoppers to advertising effects has tended to focus on a singular influence of media and/or single dimension advertising measures. For the retail firms, a strategic and beneficial approach may be to examine shoppers\u27 responses to weekly multimedia advertising effects and to the measures of their various dimensions. Also, the limited shelf-life of variable weight items and their significant contributions to sales total revenue, point to the need for accurate analysis and prediction of consumer purchasing decisions to achieve cost reductions and higher profits. If accurate econometric models can he built, the hurdles to effective planning and decision-making may be surmounted, thus permitting better customer service, smaller inventory levels, and less product spoilage. Further, retail firms will be able to anticipate sales more accurately and identify for producers, processors, distributors and/or suppliers some of the factors that can lead to variations in weekly sales. So, there is a need for a broader research effort on consumer demand for fresh meats at the retail level, because it holds potential for assisting supermarkets and suppliers. Inaccurate prediction of sales can lead to short-run surpluses or shortages in supply. Thus, knowledge of weekly demand elasticities would enable retail firms and their suppliers to handle these situations. The results based on the econometric analysis of weekly scan data from May 14,1988 through January 1,1994) for both unrestricted and restricted multimedia LA/AIDS models indicate that (1) own-newspaper advertising impacts are important for fresh ground, roast, and steak categories; (2) Own-electronic media advertising effects appear to he important only for ground and roast categories; (3) Own-price effects appear to be important for ground and steak items; and cross-price effects appear to be important for all the foods; (4) spring and summer seasons have positive influences on steak purchases, while July 4 is important for roast; (5) trend and consumption habits have positive effects on both roast and steak; (6) newspaper advertising intensity has a positive influence on the expenditure elasticity for steak; (7) newspaper advertising has a positive on own-price elasticities for ground and steak, while electronic media advertising has positive impact on own-price elasticity for ground, that is, these advertising modes tend to make own-price elasticities more inelastic for the food items; and (8) newspaper advertising has a positive effects on own-newspaper advertising elasticities for all the three beef categories, while electronic media advertising has positive influences on own electronic media advertising elasticities for both ground and roast. Overall, elasticity estimates reveal the sensitivity of shoppers\u27 purchases to price changes and advertising efforts. This study has demonstrated the applicability of scanner-derived data in modifying and/or developing econometric models to analyze and obtain new estimates of food shoppers\u27 responses to traditional and nontraditional factors at the supermarket level

A BILATERAL COMPARISON OF FRUIT AND VEGETABLE CONSUMPTION: U.S AND CANADA

A structural latent variable model tests the role quality and information play in explaining observed differences in Canadian and U.S. produce consumption (5.0 vs. 3.5 servings/day). Dietary health information is significant in expanding demands. Quality promotes fruit consumption in Canada, consistent with the Alchian-Allen prediction.Food Consumption/Nutrition/Food Safety,

Wissensstandsanalyse zum Verbraucher- und Ernährungsverhalten bei ökologischen Lebensmitteln mit Einbezug der Außer-Haus-Verpflegung

Die vorliegende Studie enthält einen umfassenden Überblick zur nationalen wie internationalen Verbraucherforschung für Öko-Lebensmittel. Insgesamt wurden 562 Publikationen basierend auf 338 wissenschaftlichen Studien aus dem Zeitraum Januar 2000 bis Juni 2011 zu den Themengebieten Determinanten des Verbraucherverhaltens, Verbrauchersegmentierung, Produkt-, Preis-, Kommunikations- und Distributionspolitik sowie Außer-Haus-Verzehr analysiert und hinsichtlich ihrer Datengrundlage und Methodik bewertet. Die Betrachtung der einschlägigen englisch- und deutschsprachigen Literatur lieferte Erkenntnisse zum Wissensstand über die Verbraucherforschung für Öko-Lebensmittel und ermöglichte die Identifizierung relevanter Forschungslücken für Deutschland, die richtungsweisend für die zukünftige Forschung ist. Insgesamt ergab sich eine hohe Publikationsdichte insbesondere in den letzten vier Jahren. Zu den zahlenmäßig am häufigsten behandelten Themengebieten gehören die Determinanten des Verbraucherverhaltens, die Produktpolitik sowie die Preispolitik. Dennoch sind auch hier viele gänzlich unbearbeitete Fragestellungen, bspw. zu den Geschmackspräferenzen unterschiedlicher Verbraucher-gruppen, zu umweltfreundlichen Verpackungen sowie zur Preiskenntnis und Preispsychologie des Konsumenten, zu finden. Darüber hinaus konnten innovative Aspekte der Trendforschung zum Thema Öko-Lebensmittel ausgemacht werden. Andere Themengebiete wie zum Beispiel Kommunikationspolitik und Außer-Haus-Verzehr sind bisher kaum untersucht. Die Status-Quo-Analyse wurde mit den Ergebnissen aus einer Online-Befragung und einem Experten-Workshop ergänzt, um die Relevanz der identifizierten Forschungslücken einzuschätzen und den Forschungsbedarf aus Praktiker- und Expertensicht zu ermitteln. Aus dieser umfassenden Analyse konnten konkret Empfehlungen für zukünftige Forschungsschwerpunkte in Deutschland abgeleitet werden

Effects of Generic Advertisement on Demand: The Case of the Washington State Apple Commission

The Washington Apple Commission (WAC) generically promoted apples for the Washington state industry from 1937 until 2003. This paper provides an analysis of the effects on demand attributable to these activities. Demand movement associated with promotion tends to be positive, though the results are mixed. Overall, WAC promotion increased growers’ total revenue by approximately $53.4 million for 2002. The estimated average return to advertising topped$8.7 per dollar of advertising. Continuing selected promotional activities could increase revenue for growers if these activities could be carried out by voluntary, coordinated efforts.Demand and Price Analysis,

Factors Influencing on the Mothers’ Brand Choice in Baby Milk Formula: A Study in Vavuniya District, Sri Lanka

Marketers are very much interested in knowing about the preferences from the existing as well as prospective customers for any product or service. Knowing mothers’ brand choice is essential for creating strategies for baby items, especially about their choice on Milk Food Formula, in the market. Using Grounded Theory approach, this study explores how the marketers can gain fresh insights into mothers’ behavior of baby milk products in the day-to-day market.  By using this methodology, researcher plans to analyze the data from 40 in-depth interviews with a mother who has infants in the research area. This approach allows the development of new knowledge about the mothers’ purchase behavior on milk powder brands. The findings of the study might show that mothers are seeking for a better benefit, such as convenience, nutritional content, organic, economical, availability, varied fat content, recommendation(s) from their family doctors and relatives, etc. which are match with their living patterns, cultural norms, as well as their care on infants. Especially they are more concern on brand benefits, which match the needs of the society. This research might help to give an implication to design a unique strategy to the marketers to attract more and more mothers to purchase particular brand in the selected area as well as country at large. Keywords: Infant, Baby Milk Formula, Mothers Brand Choice Marketers, In-depth-interviews

Shopping Behavior of Consumers Towards Organic Food Products

Shopping Behavior of Consumers Towards Organic Food Product

Food and Beverage Advertising Influences Children’s Food Choices: An Assessment of Advertising on Bangladeshi TV Channel

Food advertising to children is a frequent burning question that is at the center of the debate And the purpose of this paper is to critically investigate the assertions and the indication Several issues are examined the children s understanding of advertising the content of advertising to children children s food choice and behavior and the effect of advertising on food choice Recognized conclusions are the following that children understand the function of advertising from the age of 5 9 years although there are some limitations on how effectively they apply this knowledge that children play an active role in food choice in families that children s dietary preferences and habits are well-established before advertising is understood and that advertising s role in children s food choices and preferences is multi-factorial and complex The sample of 100 respondents was selected through random sampling all over the country The study found that food promotion by TV advertising affects children s food preferences knowledge and behavio

Client Intentions and Buying Behavior with Regard of Dairy Products-Review

Presently, profoundly educated, focused and soaked business sector, a key to accomplishment of any business relies on knowing consumer and his utilization designs, and perceiving as well as understanding elements impacting his choice making with the end goal of adding to an appealing of products. Moreover, supporting administrations, correspondence implies and other promoting apparatuses that would fit to client's needs. Investigation of consumer conduct has a place with a gathering of wide and solid subjects of advertising consideration and its examination requires continuous methodology. Milk, as one classification of dairy products, fits with the gathering of essential day by day devoured products described by moderately high demand. The study on consumer conduct is the investigation of how people settle on choice to spend their accessible assets (time and cash) for utilization of related things. It incorporates the investigation of what they purchase, why they purchase it, when they purchase it, where they purchase it, how regularly they purchase it, and how frequently they utilize it. Agreeable dairies needs to comprehend this idea in profound mode as the private players a representing a hardy competition to them. Keywords: Brand; Consumer; Food consumption; Purchase behavior; Product qualit