2 research outputs found
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The effect of information visualization delivery on narrative construction and development
We conducted a within-subject experiment involving 13 participants that empirically explore how two different models of story delivery involving information visualization influence audience-constructed narratives. The first model involves a speaker using visualization software to communicate a direct narrative, while the second involves constructing a story by interactively exploring visualization software. We used an openended questionnaire in controlled laboratory settings, with the primary goal of collecting a number of stories derived from the two models, followed by two Likert-scale questions on the ease of telling and curiosity about the story in each delivery model. We qualitatively analysed the stories constructed by the participants, based on a number of themes tied to storytelling, including time and place and narrative structure. The study’s results reveal some interesting possible differences in how users receive, interpret, and create stories in each case
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The Effect of Information Visualization Delivery on Narrative Construction and Development
We conducted a between-subject experiment with 32 participants to explore how two different models of information visualization delivery influence narratives constructed by audiences. The first model involves direct narrative by a speaker using visualization software to tell a data story, while the second model involves constructing a story by interactively exploring the visualization software. We used an open-ended questionnaire in a controlled laboratory settings in which the primary goal was to collect a number of written data stories derived from the two models. The participants’ data stories and answers were all analysed and coded using a number of themes, including insight types, and narrative structures. Our findings show that while the delivery model does not significantly affect how easy or difficult the participants found telling a data story to be, it does have an effect on the tendency to identify and use outliers insights in the data story if they are not distracted from this by direct narration, and on the narrative structure and depth of the data story. Our approach to data analysis and different storytelling axes can be usefully applied to other studies and comparisons of storytelling approaches