Evolución y análisis de Pentagram. Autopromoción como resultado práctico

Este proyecto consiste en el análisis de la evolución y proyectos hechos en Pentagram, una de los estudios de diseño más importantes a nivel internacional, y la aplicación de los resultados obtenidos a la creación de un proyecto de autopromoción en diseño gráfico. En primer lugar se va a analizar la evolución de Pentagram a lo largo de sus 40 años de historia. También se analizará su filosofía, basada en la igualdad, multidisciplinariedad, y calidad, aspectos que son la clave del éxito de Pentagram y que repercuten directamente su estructura. Mediante la recopilación de datos de los proyectos que han realizado desde sus orígenes, también se van a crear una serie de gráficas que muestren la evolución de sus clientes y de las tipologías de trabajo en las que se divide su producción. Se van a estudiar 50 de los últimos proyectos realizados para extraer las características de estilo comunes en la producción de Pentagram, estudiar sus estrategias comunicativas y aplicar los resultados obtenidos al apartado práctico. Como resultado práctico de esta investigación, se va a realizar un proyecto de autopromoción en diseño gráfico, que se dividirá en comunicación vía internet, aplicaciones impresas y acciones publicitarias, todo ello pensado para posicionar y dar la máxima difusión a la marca que se va a desarrollar.Gómez Calero, S. (2013). Evolución y análisis de Pentagram. Autopromoción como resultado práctico. http://hdl.handle.net/10251/35586.Archivo delegad

The Ethics of Making: Design for Reuse and Repair : Developing an alternative strategy for studio-based craft and design in a world full of stuff

We exist at an interesting point in time. Waste is exponentially increasing; resources are diminishing; yet we are accumulating more and more possessions. The world is inundated with stuff; it is everywhere—in our houses, our offices, on our streets and littering our environments. Stuff has become a problem. This is a conundrum for studio-based craft and design (SBCD), the lens of this project, which, like many design endeavours, has a preoccupation with the design and the making of products. This reality raises challenges around roles, responsibilities and ethical imperatives that drive SBCD in the 21st Century. If it is acknowledged that design (action) and craft (making) is responsible for authoring the construction, altering and interaction of our built environment, then perhaps both are powerful tools in how we shape our physical existence on this planet. SBCD, however, appears to be in crisis often marginalised as a vocation taught and practiced bound to past models that fail to sufficiently make links with salient issues of our time. As such, over the last several years many educational programs that have supported SBCD across Australia have been discontinued or amalgamated into larger homogenous programs; the last decade or so has also seen a swag of cultural organisations move to drop “craft” from their titles; and there appears to be a decline of professional craftspeople. , , This presents as another conundrum and raises the question of the value and relevancy around SBCD’s offering to a rapidly changing and increasingly complex world. Yet SBCD has many worthy inherent attributes. It is a localised practice that supports a local ecology that further promotes high-level technical, material and creative skills. Because SBCD also focuses on an individual in a studio free from industrial constraints or imperatives, this gives a practitioner critical agency. But for SBCD to make a relevant and timely contribution to a world drowning in things will require a decoupling from existing modes of practice and a deeper understanding of design and its impact to social, cultural, political, economic, emotional, environmental, historical, ethical and technological imperatives—an exploration beyond lingering Modernist ideals of design as an aesthetic ‘form-giving’ pursuit. This is the motivation for this practice-led-research: To interrogate the ‘whys’ and ‘hows’ of practice and to seek and develop an alternate strategy for SBCD that squarely faces a question that essentially unravels the very core of what it does—why make more stuff? Through exploring a broader perspective of design and by focusing on universal issues that transcend any one discipline, this research considers that SBCD turn attention to dealing with that which already exists. This manifests with a focus on creative challenges and opportunities for design’s engagement with reuse and repair. Effectively, I use SBCD as an exploratory tool for inquiry into a) environmental concerns of waste and these links to design; b) as a strategy for giving alternative values to goods that have been discarded; c) and as a practice that engages with social, cultural and ethical concerns when presented with issues outside of domestic disciplinary concerns. Initially revolving around the sub-genre of furniture and objects, the practice that is presented here transforms into a much wider scope of what could define a model of SBCD within an Australian context. Through performing ‘micro-interventions’ into globalised flows of transient materiality, this research develops a case for SBCD. When recomposed within an ecology of practice, and by redirecting offerings that engage with issues beyond an object, SBCD has a relevant and worthy contribution to make to both the sustainment of the built environment and to material culture. This project is the beginnings of an alternative mode of practice

An investigation into the influences upon and determinants of perceived quality achievement in the management of construction projects by multivariate analysis

This research concerns a quantitative examination of the influencing factors on the achievement of quality on construction projects. Quality performance on construction projects has been conceived as a function of the design process that occurs before the design of the product, site team collaboration and interpersonal relationships, high work-place-supervision, on-site motivation and role definition. This conception has culminated in postulated determinants of quality achievement on construction based on a theoretical understanding. Aspects of measure of perceived design core job characteristics and site organisationand- management phenomena were factor analysed. The verification of the postulated determinants was accomplished by testing of a network of eight main hypotheses using multivariate analytical technique in multiple regression. Varied results emerged with four main hypotheses supported, two partially supported and the remaining two unsupported by data. The assertion is that manipulative actions on design core job characteristics, team collaboration and consensus with mutual understanding and agreement on project goals, mutual exchange with site supervisory staff and subordinates, and role definitions conducted within an integrated framework would contribute an aggregated beneficiary effect on quality achievement on construction projects

Annual General Assembly of the International Association of Maritime Universities

978-84-947311-7-

Critiquing a framework in principled software design

This study uses educational design principles to interrogate an electronic tutorial from the\ud Salters-Nuffield Advanced Biology resources. The tutorial is based on Hammerling's historic\ud experiment on the single-celled alga, Acetabularia. This leads to a critique of design principles,\ud some outline revisions to these principles, and to a reconstruction of the tutorial.\ud Data from students using the tutorial was recorded and transcribed, and pre- and post-tutorial\ud test data and written tasks were also used. Cognitive barriers and opportunities were\ud identified through repeated inductive analyses to produce and refine a task model for the\ud tutorial. The initial analysis highlighted multiple phenomena of interest, so the scope of the\ud study was narrowed to focus on how students use background science ideas to develop\ud scientific explanations. The next stage of analysis involved a comparison of the data with an\ud existing set of scaffolding design principles. These principles provided a framework for analysis\ud of the scaffolding present in the tutorial, and suggested where the generic principles needed\ud more detail or exemplification.\ud The outcomes of the study include a methodology which uses design guidelines to analyse and\ud refine the electronic tutorial. Where gaps in the guidelines were revealed in this process,\ud revisions to the framework for analysis are suggested. The final chapters suggest a way of\ud defining and exemplifying the content knowledge of educational design and making this\ud knowledge explicit during the process of design.\ud The study raised broader issues relating to the vocabulary used by science educators to\ud discuss science inquiry and content. It is also suggested that the guidelines in the framework\ud exemplify a flawed model of 'the scientific method' that has commonly been accepted for use\ud in curriculum design for science inquiry learning